Social Media sites, like Facebook, Twitter, LinkedIn, and Instagram, are among the most popular networking platforms, and, with social distancing, they play a significant role in our lives, now more than ever. But how do they influence your law firm? In previous articles, we’ve talked about Facebook’s value, both through organic posting and reach and […]

Editor’s Note: This post was originally published on October 20nd 2020 and was updated on June 2nd, 2021 for accuracy and comprehensiveness. Capturing leads and then converting them to potentially signed cases has always been a top priority for Law Firms. Now the Google Search Network offers more options, increasing your opportunities.  We’ve talked a […]

Are you an attorney handling Work Injury cases in the greater DC area? Bilingual PPC is the best investment you can make to sign more cases and increase your Law Firm’s profits with digital marketing. We’ve talked multiple times about the significance of investing in bilingual PPC for Workers Compensation law firms, and we’ve looked […]

Investing in digital marketing and bilingual PPC is the first step towards increasing your Law Firm’s caseload and maximizing your investment. But are you ready to take the new cases that will come your way? We keep preaching that investing in bilingual PPC is the best decision you can make for your Law Firm’s growth, […]

Bringing your Law Firm on the top spot of the SERPs is a complex process through Search Engine Optimization (SEO) that requires commitment in terms of effort, time, resources, and various optimizations.  In a previous article, we talked about Voice Search and its importance to your Attorney SEO. Today, we’ll explore another component that helps […]

Growing your Law Firm is a complex process, requiring hard work and optimizations, from effective and empathetic litigation to digital marketing and the right intake you need to be on top of everything. One of the vital elements is planning and knowing your law firm’s ideal client, your desired buyer persona.    No matter if you’re […]

COVID-19 has been affecting our lives in every given way, from personal to business, from social gatherings to work-related meetings. If you are an attorney handling bankruptcy cases, this one is for you as we’ll uncover the pandemic’s impact on PPC for bankruptcy law firms.  From the first day that the COVID-19 pandemic started ruling […]

If you are a PI Attorney located in New York or New Jersey and you aren’t investing in bilingual PPC to increase your caseload, you’re missing out on your most significant opportunity.  In previous articles, we’ve talked about the value of bilingual PPC for PI law firms. We’ve uncovered the impact of the COVID-19 pandemic […]

Google has widened its LSAs ad unit, making it available to more Law Firms. Here’s what it takes to start showing your Local Services Ads.  LSAs (Local Services Ads) have been around for a while now, with great success in some verticals, such as HVAC and home services. Still, the legal vertical had only been […]

The impact of COVID-19 has been evident in every aspect of our lives, social, and business. Inevitably the pandemic has also left its marks on Workers Compensation Attorney PPC campaigns.   Since March, COVID-19 has dominated our lives in various ways, from changing the way we socialize with our relatives and friends, to how we conduct […]

Did you know that your competitors can show Google Ads over your Law Firm’s organic result, trying to take advantage of your brand name? No matter if you consider this unethical, Google does not and it happens, so here’s what you need to do to act proactively.  Law Firms, just like yours, invest in digital […]

Editor’s note: This post was originally published in August 10th, 2020 and was updated on August 26th, 2020 for accuracy and comprehensiveness. The COVID-19 pandemic has been impacting our lives since March, and inevitably it would leave its mark on digital marketing as well, but how is it impacting PPC for Immigration Attorneys?  We’ve all […]

Facebook adds value to your digital marketing strategy, but while the majority of Attorneys concentrate on Facebook Ads, oftentimes, they forget to take advantage of organic posts.  Lately, we’ve been covering multiple touchpoints around Facebook, its trends, and its added value for law firms. We explored the opportunities that can arise for PI Law Firms […]

In its official statements, Google doesn’t seem to be in favor of link building, but at the same time, law firms with a strong link building strategy perform better in their SEO.  Search Engine Optimization for law firms is a complicated task that takes time, requires commitment, and significant investment. In previous articles, we’ve explored […]

Does your law firm handle Immigration cases? Investing in PPC is the best decision you can make to get in front of your local market and sign more cases. Everything digital has been on the rise in recent years, and this has been even more prominent nowadays, amid COVID-19. The days of social distancing and […]