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Beyond Se Habla Español

How lawyers win the Hispanic market

Our entire business is dedicated to helping lawyers understand how to market to the fastest-growing demographics in the US. In the age of information, you can’t afford not to be up on the latest trends. Brace yourselves, new Latinx clients are coming.

You must be among the first attorneys to get this book

Your firm needs effective marketing, or you’ll quickly run out of clients to serve.

Unfortunately, this often means hiring people who don’t know what they’re doing or even trying to handle ad campaigns on your own – something you might not understand very well, either.

It doesn’t have to be like this. At all.

If your goal is marketing your law firm to Hispanic Americans, we have a proven formula, one we’ve already used to help dozens of other firms all over the country.

  • It’s reliable.
  • It’s scalable.
  • It’s cost-effective.

In this book, we cover the fundamentals necessary to understand what it takes to successfully market legal services to Hispanic Americans:

  • Why attorneys can no longer ignore the Hispanic market
  • How Hispanics choose law firms and how to become the obvious choice when they decide
  • What Hispanic marketing strategies work so that you’re never at the mercy of PPC agency account managers

Once you finish reading this book, you’ll know how to make all of the right decisions about your firm’s Hispanic marketing strategy.

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Meet the Authors

Natalie Fragkouli

Co-founder of Nanato Media
Natalie, Head of Digital at Nanato Media, is a former lecturer of Corporate Strategy and Business Marketing at the University of West London in the UK. With over ten years of experience in legal marketing, building and managing in-house teams, Natalie is a frequent guest at conferences like Google Marketing Live, an invitation-only gathering for top Google Ads experts.

Liel Levy

Co-founder of Nanato Media
Liel, Head of Partnerships at Nanato Media, is also the co-host of In Camera Podcast, a weekly podcast dedicated to legal marketing. He has conducted several workshops at Google Austin as part of the Google Digital Coches program, which helps local Hispanic and Black small-business owners leverage the power of Google and digital platforms.

What our partner attorneys say about us

“Our marketing strategy has always been targeted towards the Latino community. Finding a media firm that specializes in communications in Spanish proved to be very difficult. We were fortunate to find Liel and Natalie, whom similar to my experience, grew up speaking Spanish. They understand the different cultural and language nuances of the many national origins that compose our vast and diverse Latino Community. With their help we have been able to grow our firm and have achieved incredible results.”

Oscar A. Garza

Attorney, The Law Firm of Oscar A. Garza

“Before Natalie and Liel, our firm never had a positive experience with SEO and PPC agencies. That all changed when we made the leap and took a chance. Our firm is consistently receiving real, qualified leads! This decision has been a game changer for my firm and I cannot thank them enough.”

Alonzo Campos

Attorney, The Law Office of Alonzo Campos

“PPC marketing has always been a challenge for us. We spent a lot of money but never seemed to see a lot of leads. Working with Nanato Media, PPC has now become the centerpiece of our marketing approach.”

David L. Sanchez

Attorney, Trujillo & Sanchez, P.C.

“Nanato Media has supercharged our online presence. We market exclusively to Hispanic audiences and have tried vendors that didn’t understand the culture but Nanato Media was the right choice to help increase our digital leads with the type of clients we target in a way that is authentic to us and them.”

Mario Davila

Attorney, Mario Davila Law

“Thanks to Nanato Media, I spend my days focused on helping my clients. I don’t have to run my own campaigns or worry about the people I’ve hired to do them for me. Work with Natalie and Liel and you’ll soon be doing the same thing.”

James Vasquez

Attorney, The Law Offices of James Vasquez P.C.

There are many people in this space, but these are the first guys we have ever worked with that deliver on what they say they will. The start-up is good but the follow-through is fantastic. I strongly recommend Nanato media!

Parag Bhosale

Attorney, Gardi & Haught Law

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    Book launch on July 13!  Beyond Se Habla Español: How lawyers win the Hispanic market.