Our Latinx Social Domination

Spansh Social Media Marketing for Lwyers

Your law firm might be a social media sensation, amassing thousands of likes and followers, but if you’re not taking advantage of Spanish social media marketing for lawyers, you might miss out on being a relevant resource for the fastest-growing market in the U.S.

At Niniti Media

The leading full-service Hispanic marketing agency for law firms, we swear by the power of the U.S. Hispanic market. If your law firm is looking to increase its presence among a Spanish-speaking population, look no further than targeting Latinos with relevant, fresh, and informative content on social media. You can become their go-to resource for legal services by incorporating bilingual social media marketing for lawyers.

Book your initial consultation with us to learn how.Here’s why you should be investing in social media advertising in Spanish to reach a Hispanic audience. 


Getting started with your billingual personal injury marketing strategy today

Latins and their love for social media

Latinos, for a long time, have been leading the charts of social media usage. In fact, according to Pew Research, 85% of Hispanic adults use YouTube, while 72% use Facebook and 52% Instagram, so if your goal is to dominate your Hispanic market, then it should be evident to you that you have to meet your Comunidad Latina where they are, and that is social media.

Latinos social media

Hispanics not only use and are comfortable in social media platforms, but they also over-index in any metric across all demographics the time spent on social media; in fact, Nielsen measured in their 2020 Digital Connectivity Report that 57% of Latinos spend over an hour a day on social media platforms compared to 48% of the total population.

How can you leverage social media to connect and build trust with a Latino audience? Social media for lawyers to reach your local Hispanic market may seem like an intimidating task, but it doesn’t have to be with these simple strategies crafted by us, los expertos in Spanish marketing services!

Latinos horario

Spanish social media markting for attorneys strategies to follow

GlobalWebIndex, reported in 2019 that 32% of Latinos admit that they research brands, products, and services on social networks; in other words, your Hispanic potential clients expect you to have a presence in social media.

Our Latinx Social Domination program gets your brand on the three social media platforms that Hispanics use the most and spend the most time in, with a relevant, engaging message that not only gets your Hispanic market to know but it also gets them to trust you as a lawyer.


Content that speaks to your Comunidad Latina

For years, video has been the best-performing type of content on platforms like Instagram and Facebook, and so it should come as no surprise that that's the type of content you need to have a successful social media presence that generates engagement.

Our Latinx Social Domination strategy uses over 40 video assets that are custom for your business, focusing on you, your team, Hispanic clients, and the Latino community.

From identifying your Hispanic client avatar and developing the scripts for your videos to having a native speaker interview your Hispanic clients, we make sure that the messaging for your videos is not only providing valuable legal insights but also tackles the most frequent roadblocks that prevent Latinos from hiring a lawyer. We assure you that’s the type of content that works for Instagram marketing for attorneys or any other type of social media platform for that matter.

Social Videos

Short, informative videos that give quick but efficient insights into a particular practice area so that viewers can take advantage of the value being shared on the video and feel encouraged to share with friends and family that will find the content useful. This is perfect for Instagram and youtube advertising for attorneys.


Satisfied clients are your law firm’s best spokesperson; show your Hispanic community how you have helped Latinos that look and talk like them during difficult times—usually edited into a two-minute version, with a shorter but impactful cut edited in all three aspect ratios for all social media platforms.

The Right Crative for the Right Platform

When it comes to Instagram or Facebook advertising for lawyers, nothing is worse than a vertical video in landscape mode or vice versa.

Therefore we ensure that you have video assets in all relevant aspect ratios so if a user sees your ad on Instagram feed, they see it in square 1:1, and if they see you on their Facebook reels, they see vertical 9:16. No black bars or blurry backgrounds, just video maximizing the screen real estate available to you everywhere all the time.

Audo Off

Captions are as important as visuals, as most users will keep audio off on social media videos if they are browsing in a public space.

We craft subtitles for all your videos to ensure that impressions are not wasted if users can't, or don't want to play audio; get your message through even when your audience is not listening, literally. This time, your attorney Facebook ads will definitely stand out to your target audience. You can expect high-quality videos with high-quality captions en español.

From Awreness to Conversion

Your social media content will only be as good as your strategy of presenting them to the right audience at the right time with the most relevant call to action according to where they are in their user journey.

We help you define who your Hispanic client avatar is and segment your social media campaigns to reach only users who have the potential to need your services now or in the future. Then we watch and monitor their behavior and set retargeting rules, and expand the audience to match the profiles of the users who are responding well to your content.

A different action at every stage—whether it's a like, share, landing page visit, or conversion—, we establish the objectives at each stage in the funnel to make it easy for those who are ready to initiate a conversation with your law firm can do so in a way that is easy and convenient for them and leverage one more channel from where users can communicate with your law firm and initiate the process of becoming a client.

How we craft your Spanish social media marketng strategy

Need other video producton services?

We've got you covered. From explainer videos to TV commercials, we can adjust our video production services to meet your law firm's specific needs and strategy. We would love to hear your needs and present you with a custom-crafted solution for you. ¿Estás listo/a?

Other Hispnic marketing solutions for your legal practce

Bilingual PPC

Are your Google ads not performing? You can effectively target the Hispanic market with bilingual, high-intent pay per click campaigns that will make you their first option.

Bilingual SEO

Break through the Google search results with skilled search engine optimization for the most competitive keywords in English and Spanish.

Latinx Strategy Session

If you haven’t yet found out about the most profitable opportunities marketing to a spanish speaking audience, our two-session program helps you identify them.

Spanish SEO Content Accelerator

Reach the Latinx market quickly and efficiently with our SEO content accelerator program designed to optimize your legal website’s most important pages in Spanish.

Latinx Social Domination

Conquer the Hispanic market by targeting where they spend the most time: Social media. With campaigns tailored to social media, you will become your target audience’s most influential legal figure in your practice area.

Hispanic Market Brand Kit

Your law firm can successfully win the Latinx market by creating a Hispanic sub-brand tailored to your spanish speaking community that conveys Latinidad y sazón.

Billboard Advertising

Captivate your Hispanic community's attention through strategically positioned billboards, empowering your law firm to seamlessly communicate with both English and Spanish-speaking prospects.

Website Design & Development

Empower your connection with the Latinx market through our law firm website design and development solutions. We deliver visually appealing designs and culturally relevant content that enable you to effectively engage with a Latinx audience.

Explore our diverse range of Hispanic marketing services

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