Hispanic Marketing Strategy for Law Firms

The Hispanic population is diverse and multilayered, and without a robust Hispanic marketing strategy for law firms, your generic marketing efforts just won’t cut it. Get wrong your segmentation or fail to acknowledge the untapped opportunities in your market, and your ambitions of Hispanic market domination can quickly turn an effective market move into a Hispanic market failure.

One of the biggest issues we have seen many law firms and attorneys face across all practice areas is making strategic decisions about how to increase their Hispanic market client base without first fully understanding who are the Latinos in their market, how to segment them, where their attention is, and how they choose law firms and attorneys.

While the term ‘Hispanic’ is often used to describe a person of Latin American origin or descent, U.S. Hispanics are too diverse and dynamic to be put in a box. In fact, Claritas distinguishes five distinct segments, each with unique characteristics depending on the level of assimilation into American culture: Latinoamericana, Hispano, AmBi-Cultural, Nueva Latina, and Americanizado. Booking our Latinx Strategy Session is a simple but effective starting point. (FYI: Our award-winning book "Beyond Se Habla Español: How Lawyers Win the Hispanic Market" goes into detail on how to distinguish these Hispanic segments)

Our Latinx Strategy Session sets you up for success if you want to get started with your law firm’s Hispanic marketing strategy. This program combines consulting and strategy planning for your law firm, and it breaks down into two parts.

As the country-leading Hispanic marketing agency for law firms, Nanato Media meets your legal practice where it’s at and optimizes your marketing dollars, effectively targeting your local Latinx market with culturally relevant messaging and innovative web design, engaging social media campaigns, community outreach opportunities, and strategic advertising services. Book your initial discovery call with us for more details.

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Our Latinx Strategy Session

Sets you up for success if you want to get started with your law firm’s Hispanic marketing strategy. This program breaks down into two parts: consulting and strategy planning for your law firm.

As the leading Hispanic marketing agency for law firms, Nanato Media meets your legal practice where it’s at and supercharges your marketing strategy to target your local Latinx market with culturally relevant messaging and innovative web design, engaging social media campaigns, and strategic advertising solutions. Book your initial discovery call with us for more details on how our Latinx Strategy Session helps us help you.

Consulting

To quote our good friend and ally to our agency Harlan Schillinger, “What you don't know, you don't know.®” and trust us, no matter how much you feel you understand the Spanish-speaking market through the experience you had with your Latino clients there is still a lot for you to learn and acknowledge before you can dominate your Hispanic market and we are here to help you do that.

As a multifaceted demographic, no Latino prospect is the same. Their consumer preferences will vary based on a number of factors such as age and level of acculturation. But don’t fret—Those of us well-versed in Hispanic marketing can pinpoint such differences and leverage your practice’s marketing to connect with your Comunidad Latina on a deeper level.

The first part of our Latinx Strategy Sessions does precisely that. Our consulting work looks into your current positioning in your market and what is working now and what isn't. Is your brand message for the Hispanic market effective? Are your TV commercials presenting solutions to your Latino local market pain points? How about your website? Are those three pages in Spanish on your site discoverable to Latino users? Or even worse, are they hurting your brand? Well, we will present you with all the answers.

Is your brand message for the Hispanic market effective?

Are those three pages in Spanish on your site discoverable to Latino users?

Are your TV commercials presenting solutions to your local Hispanic market pain points? How about your website?

Or even worse, are they hurting your brand?

Well, we will present you with all the answers.

For instance, Hispanic Americans are the most active smartphone users than any other demographic in the U.S., spending about 14 hours a week searching and scrolling online, according to a Nielsen study.


If your law firm’s website is not taking a mobile-first approach to target the Hispanic population, our expert consulting will analyze how to improve your website for success.

Strtegy

We start with the one thing you already know you want: More Hispanic clients. We know that building a Hispanic law firm marketing plan is no easy task, so we aim to determine the best, most cost-effective way to win you Hispanic clients.

How do we do that?

We understand that it’s a challenge to engage the powerful U.S. Hispanic audience without first looking at the numbers.

As our first step, we analyze demand from the market size, segmentation, cost per click in search networks, social media opportunities, organic and paid competition. We then figure out what steps 1, 2, and 3 need to be taken, to get you towards the goal of more Latinx clients as fast as possible while keeping your bilingual attorney marketing strategies net positive.

Why can’t I just base my strategy on what works for other firms?

All markets have different scenarios that are determined by the size of the population and competitor set. So, what works for your attorney friend in the Midwest may not work for you on the west coast and vice versa. As a lucrative market with a buying power of $1.9 trillion, you can’t afford to make the mistake of taking a one-size-fits-all marketing approach that will not resonate with your target market and lose relevance.

Furthermore, there are other aspects that will influence how you approach your Hispanic attorney marketing plan. Are you a Latinx lawyer? Are you a non-Hispanic lawyer? Are you a non-lawyer-owned law firm? (yes, we work with those also). That way we can set up a realistic budget that considers your practice area’s market size.

What are the deliverables from the Latinx Strategy Session?

Clarity. And yes, a full stack of slides, reports, and actionable takeaways for you to leverage the opportunities for your law firm. But above all, you get a clear understanding of what opportunities are available for your law firm's marketing strategy, to be leveraged to increase its Hispanic market share, which is fundamental for making intelligent and ROI-generating business decisions on investing in a Spanish language marketing strategy.

Can your personal injury law firm take advantage of a fully-optimized website in Spanish to rank higher among Hispanic prospects? Does your workers’ comp practice need to up its social media game with relevant and informative content to attract Spanish speaking clients? Maybe your family law practice can benefit from a friendly and catchy tagline jingle to increase its reputation among Latino families. Whatever your law firm needs to win the Hispanic community, you can certainly bet we’ll deliver the most effective strategies for the most effective results.

Who will be our strategist?

We give you access to our co-founder Liel Levy, who has over 30 years of experience in Hispanic legal marketing (he grew up in the legal services business, literally!) and has advised some of the largest, highest revenue-generating consumer-focused law firms in the nation about their Latinx lawyer marketing strategy.

The team of professionals at Nanato Media works on the research and analysis for the strategy presentation, and the sessions are facilitated by Liel, who personally evaluates all the data and identifies your law firm’s areas of opportunity.

Where do the strategy sessions take place?

This program has been developed to be best consumed over video conferences as the presentation is full of interactive elements such as video, audio, and other multimedia assets that require access to screen and audio at all times. Furthermore, this allows you to have several of your legal team members join, even if they work from multiple locations.

Strategy Implementatin

If your law firm has the in-house expertise or resources in place to help you implement the Hispanic marketing strategy opportunities that were uncovered during the strategy session, then that is fantastic. However, if you need a partner to help you implement some or all of our recommendations, we will also share how Nanato Media can work with your law firm to get you on track to winning your local Hispanic market.

After all, no one understands the diverse U.S. Hispanic community more than Spanish-speaking Hispanic marketers!

Other Hispnic marketing solutions for your legal practce

Bilingual PPC

Are your Google ads not performing? You can effectively target the Hispanic market with bilingual, high-intent pay per click campaigns that will make you their first option.

Bilingual SEO

Break through the Google search results with skilled search engine optimization for the most competitive keywords in English and Spanish.

Latinx Strategy Session

If you haven’t yet found out about the most profitable opportunities marketing to a spanish speaking audience, our two-session program helps you identify them.

Spanish SEO Content Accelerator

Reach the Latinx market quickly and efficiently with our SEO content accelerator program designed to optimize your legal website’s most important pages in Spanish.

Latinx Social Domination

Conquer the Hispanic market by targeting where they spend the most time: Social media. With campaigns tailored to social media, you will become your target audience’s most influential legal figure in your practice area.

Hispanic Market Brand Kit

Your law firm can successfully win the Latinx market by creating a Hispanic sub-brand tailored to your spanish speaking community that conveys Latinidad y sazón.

Billboard Advertising

Captivate your Hispanic community's attention through strategically positioned billboards, empowering your law firm to seamlessly communicate with both English and Spanish-speaking prospects.

Website Design & Development

Empower your connection with the Latinx market through our law firm website design and development solutions. We deliver visually appealing designs and culturally relevant content that enable you to effectively engage with a Latinx audience.

Explore our diverse range of Hispanic marketing services

Meet with us at the most prestigious legal summits

Build yoiconr law firm's Hispanic marketing strategy today

Congratulations on making the important decision to invest in your local Hispanic community with a Hispanic marketing strategy for law firms that speaks to their needs and wants—But that’s just the beginning. Booking your Latinx Strategy Session with us is the next step to winning the U.S. Latino population. We’re excited to hear from you and partner with your law firm.

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