Not fully convinced about why your business law firm needs a Hispanic-focused marketing plan? Let’s take a deep dive into the dynamic U.S. Hispanic market as one of the most valuable and loyal prospects your corporate law firm can have.
Not only are Latinos the fastest-growing demographic in the U.S., but Hispanic small business owners are also the fastest-growing group of entrepreneurs in the U.S. According to Stanford University’s 2018 study on Latino-owned businesses, Hispanic-owned businesses have contributed more than $700 billion in sales to the overall economy annually.
As Latinos increasingly become a driving force in the U.S. economy, they also find growing success with their small businesses, employing over 2.3 million people, according to a 2012 U.S. Census Survey. The Annual Survey of Entrepreneurs (ASE) also highlights the industries with the highest concentrations of Latino business owners: Transportation, warehousing, construction, leisure & hospitality, and administrative support.
Over the last 10 years, the number of Hispanic-owned businesses grew by 34% compared to 1% for all business owners in the U.S. But as Latino business owners and entrepreneurs succeed in their business ventures, they also face unique challenges such as lower incomes and loan rates. In contrast to white business owners, Latino business owners report sharp operating expense and credit availability issues, the Stanford study shows.
In short, Hispanic entrepreneurs, while successfully building their businesses from the ground up, need the help of a business law firm to counter these unique challenges. Whether Latino-owned businesses are scaled or unscaled—if the business generates at least $1,000,000 in annual revenue—these challenges are equally prevalent and stop them from scaling their businesses up even further.
If there’s one thing business law firms like yours need to know is that the nearly 5 million Hispanic-owned businesses in the U.S. can benefit from legal services that take their cultural heritage and multifaceted identity into account. What, then, are the best strategies to market your business law firms to the Hispanic market?
To effectively market your business law firm to U.S. Hispanic business owners, you need a marketing plan that is customized to your target market’s consumer habits and preferences. While the U.S. Hispanic is a complex, highly sought-after market, there are three basic principles you should follow:
The key to crafting a culturally relevant messaging for your local Comunidad Latina is first and foremost understanding and distinguishing the different Hispanic segments that comprise this demographic: Americanizado, Nueva Latina, AmBi-Cultural, Hispano, and Latinoamericana. Claritas divides these segments by level of acculturation, or assimilation into U.S. culture.
We share more insight about the different Hispanic segments in this blog post.
Now that you know the Hispanic marketing principles we swear by, you must also know the business law services U.S. Hispanic business owners need the most. Lucky for you, we have the backed-up experience in marketing and SEO for business lawyer to tell you exactly what they’re looking for.
Let Hispanic entrepreneurs know that you can make their dreams of starting their businesses come true with relevant, eye-catching marketing strategies that resonate with them.
When it comes to the most prized, hard-earned possessions, no one wants to lose them to a lawsuit, bankruptcy, or other creditor actions. Just like any other business owner, Hispanics want a business lawyer that protects their long-term success. You can be that attorney that provides guidance on the best asset protection strategies for Hispanic business owners.
Many Hispanic business owners are interested in growing their businesses through mergers and acquisitions. Through a marketing strategy that considers their best interests, your business law firm can connect with Hispanic entrepreneurs and be their go-to option.
We know marketing your corporate and business law firm to a brand new market is no easy task, especially if you don’t have insider knowledge and expertise. If you’re truly committed to conquering your local Hispanic market, our Hispanic marketing agency is committed to providing your law firm with a custom-built strategy that reaches your desired market. The most important thing is that you have a genuine desire to help your hispanic clients on all legal matters.
Target spanish speaking clients in your area by implementing customized and budget-friendly campaigns specifically crafted for your law firm's areas of expertise. Are you ready to connect with the most profitable client base?
Crafting an SEO strategy focused on spanish speakers will help you win new clients and communicate the right message on your website that ranks in the most sought-after spanish keywords in your market.
Are you unsure about how you can reach the spanish speaking market? Let us guide you in your decision making process with our two-session program that will identify the most profitable opportunities within the spanish speaking market.
You can reach a hispanic audience with sonic branding for lawyers that is catchy and relatable to your target market in your practice area.
Make the most out of your marketing dollars with our efficient Spanish SEO content accelerator program designed to boost your online presence among the hispanic community quickly and efficiently.
You can dominate the Latinx social media sphere and become the most influential attorney in your practice area. We craft spanish language campaigns that will resonate with hispanic audiences looking for your legal services.
The first step to craft your hispanic lawyer marketing strategy is to build a Hispanic brand directed to the spanish speaking community. Our team of Hispanic marketing experts helps lawyers expand their branding to the latino population.
Showcase your legal services to spanish speaking people with creative and engaging television ads that present your law firm as the go-to attorney for Hispanics.
Directly connect with spanish speaking clients with radio ads that feature your practice's unique characteristics and showcase you as an attorney.
Your legal practice can benefit from billboard ads in spanish for lawyers, effectively targeting Hispanic communities outside their homes.
Your legal website can effectively target Latinx clients with unparalleled website & development for lawyers that resonates with Hispanic potential clients. We craft your law firm's website tailored to the spanish speaking community.
Your customized Hispanic business lawyer marketing strategy is waiting for you. If you recognize the unrivaled power of the U.S. Hispanic market, then let us Hispanic legal marketing pros help you increase your business law firm’s caseload. Book your initial discovery call with us and find out if we’re a good fit for your business law firm’s marketing needs.