How to Use LinkedIn for your Law Firm in 2023
November 11, 2022
LinkedIn has quickly become an essential marketing tool for law firms to connect with their markets. If your business is not on LinkedIn, then you are missing out on networking opportunities and valuable insider information to build your business. More importantly, you’re missing the chance to advertise yourself as a knowledgeable and reliable lawyer. 2023 […]
Why your Law Firm Needs a Sonic Branding Strategy
October 21, 2022
Have you ever wondered how you can get inside your future clients’ heads? Sonic branding makes that possible. Cellino & Barnes, Injury attorneys,(800) 888-8888 Recognize the jingle? Does it play in your head automatically when you read the name? New York law firm Cellino & Barnes’ jingle has played on television for over 25 years. But […]
The Impact of Latinas in the Legal Profession—And Why it Matters
September 30, 2022
The COVID-19 pandemic brought about numerous changes in work dynamics: We traded our suit and tie for pajamas and slippers; We stopped commuting and now log in our working hours; We built global teams out of Zoom meetings and flexible schedules. But convenience comes at a high cost: The declining presence of Latina talent in […]
Why law firms should prioritize Hispanic mental health access
September 26, 2022
While discussions surrounding mental health have become more normalized among Americans, many still lack access to life-changing resources. Nearly half the 60 million adults and children living with mental health conditions in the United States go without any treatment, according to a 2017 report by the National Alliance on Mental Illness. The landscape is even […]
Sports Sponsorship: An Opportunity to Market to Latinos
September 16, 2022
Sports are a centerpiece of Hispanic culture, especially fútbol, commonly known as soccer in the United States. Latinos who grew up in Central and South America playing fútbol with their compadres under the scorching sun will understand why sports mean so much to their culture and traditions. In fact, research shows that sports culture creates […]
Comunidad y Cultura: How Law Firms can Celebrate Hispanic Heritage Month in 2022
September 13, 2022
It’s September, and businesses have been quick to post their stereotypical memes and promote their fiestas all over social media. Lawyers are no strangers to these practices during Hispanic Heritage Month, especially in Latino-heavy counties. It is not uncommon for law firms to sponsor or attend community events and activities surrounding this month-long recognition of […]
How efficient are Google Local Services Ads (LSAs) for lawyers in 2022
August 20, 2022
Google’s LSAs is an ad format that your business can use to advertise locally and receive leads in the form of phone calls and messages directly from potential customers to your Local Services ad. Learn to use Google Local Services Ads for your law firm efficiently in 2022