Most Americans under 35 now belong to at least one cultural minority. An analysis by the American Community Survey, Collage Group estimates that by 2050, most Americans will be multicultural. That means that white Americans will become a minority. Hispanic Americans are expected to have the fastest population growth, making them one of the most […]

The Hispanic market is booming, and everyone wants a peace of it. Law Firms and companies everywhere are creating content in Spanish to attract Latinos. However, translation is not enough to win the Hispanic market, and sometimes, a literal translation can become a PR disaster. There is a long history of companies committing translation blunders, […]

LinkedIn has quickly become an essential marketing tool for law firms to connect with their markets.  If your business is not on LinkedIn, then you are missing out on networking opportunities and valuable insider information to build your business. More importantly, you’re missing the chance to advertise yourself as a knowledgeable and reliable lawyer.  2023 […]

Have you ever wondered how you can get inside your future clients’ heads? Sonic branding makes that possible.  Cellino & Barnes, Injury attorneys,(800) 888-8888 Recognize the jingle? Does it play in your head automatically when you read the name? New York law firm Cellino & Barnes’ jingle has played on television for over 25 years. But […]

In the age of social media, simply creating content to stay relevant is not enough. You have to know how to do it right. Creative design that attracts viewers is the way to go!  It is not surprising that video is the queen of social media content. With tech giants such as Google and Meta […]

We get it: You’re a successful lawyer with a hefty caseload, and you have no time to think about your law firm’s social media marketing strategy.  You have a loyal following on Facebook, and that’s all that matters. But in reality, you could be missing out on potential clients if you’re not thinking about your […]

The COVID-19 pandemic brought about numerous changes in work dynamics: We traded our suit and tie for pajamas and slippers; We stopped commuting and now log in our working hours; We built global teams out of Zoom meetings and flexible schedules.  But convenience comes at a high cost: The declining presence of Latina talent in […]

While discussions surrounding mental health have become more normalized among Americans, many still lack access to life-changing resources.  Nearly half the 60 million adults and children living with mental health conditions in the United States go without any treatment, according to a 2017 report by the National Alliance on Mental Illness.  The landscape is even […]

Sports are a centerpiece of Hispanic culture, especially fútbol, commonly known as soccer in the United States.  Latinos who grew up in Central and South America playing fútbol with their compadres under the scorching sun will understand why sports mean so much to their culture and traditions. In fact, research shows that sports culture creates […]

It’s September, and businesses have been quick to post their stereotypical memes and promote their fiestas all over social media. Lawyers are no strangers to these practices during Hispanic Heritage Month, especially in Latino-heavy counties.  It is not uncommon for law firms to sponsor or attend community events and activities surrounding this month-long recognition of […]

Google’s LSAs is an ad format that your business can use to advertise locally and receive leads in the form of phone calls and messages directly from potential customers to your Local Services ad. Learn to use Google Local Services Ads for your law firm efficiently in 2022

If your law firm owns a website, you will want to know how it is performing for Search Engine Optimization (SEO) and marketing purposes. To increase your website engagement, you will need to understand your audience like the palm of your hand. Google Analytics can help you do just that.

If you want to break into the Hispanic market but don’t know how to refer to them, follow our guide to increase your law firm’s clientele.

Google’s most recent improvements to its Search algorithm were successfully completed on June 9, 2022. Has it impacted your law firm’s website ranking?

One of the most important digital marketing events of the year took place on May 24. As we re-imagine digital marketing and follow new trends, it’s important to know what the biggest digital platform has to offer law firm.