Google Analytics 4 for Law Firms: What You Need to Know

If your law firm owns a website, you will want to know how it is performing for Search Engine Optimization (SEO) and marketing purposes. To increase your website engagement, you will need to understand your audience like the palm of your hand. Google Analytics can help you do just that.

5 Tips for Law Firms Marketing to Hispanics in 2022

To be successful at marketing to the Latinx community in 2022, there’s no need for wild predictions. The facts below don’t lie. And using those facts to communicate better can make a significant impact on your Spanish marketing strategy. You may be surprised at the results if you start getting these things right:  What Is […]

Google Spam Update and Its Importance to Law Firms

Google is constantly looking to update its services and product offerings, creating a seamless experience for businesses and searchers. To aid in these efforts, the internet giant introduced several updates that assist in privacy & security, rankings, and UX (user experience). With its recent focus on security and anti-spam, Google introduced a search spam update […]

How to Leverage Online Messaging for Your Law Firm

Law firms, just like all businesses, are constantly looking for ways to get in front of prospects, engage with them, and turn them into clients. On top of that, law firms want to stay connected through the course of a client’s “lifespan” and keep them happy with both the service and outcome. However, among the […]

The Top 10 Questions to Evaluate Your Law Firm’s Website

A law firm’s website is its window to the online world. It allows prospective clients to find you on the internet, research your practice and services, get in touch with you, and it often gives them a first impression of your values and qualities. So while the design of your site is essential, there are […]

The Impact of Google Privacy Updates on Law Firms

Editor’s Note: This post was originally published on June 17th, 2021, and was updated on July 2nd, 2021 for accuracy and comprehensiveness. We are living in an ever-evolving digital world, and this year more than ever, has found us spending our lives online, socializing with friends and relatives and working from home. This new reality […]

How to Optimize Your Law Firm’s Online Campaigns for Conversions

You can measure the success of digital marketing for law firms, whether it’s PPC or SEO, in various ways. It can be website traffic, unique visitors, bounce rate, CPC (Cost Per Click), or CPA (Cost Per Acquisition). However, in the end, it all boils down to conversions; in other words, signed cases and new clients.  […]

Law Firm Digital Marketing on a Budget

If you are looking for ways to increase your Law Firm’s caseload, digital marketing is, undoubtedly, the most effective path to take. But how much does it cost? Is my budget enough? Can I achieve significant results? These are some of the questions we come across.  Traditional marketing is not anymore the first or most […]

2021 Law Firm Digital Marketing Trends

No matter how unpredictable and unpleasant 2020 has been, marketing for Law Firms never stops. 2021 is approaching, and it brings light at the end of the tunnel. If you want to be ready for the arising opportunities, you need to start looking at the untapped potential. In the past couple of weeks, we looked […]

The Differences Between Remarketing and Retargeting for Law Firms

People often talk about remarketing and retargeting as if they are the same thing, without considering their differences. However, that’s not always the case, as there are specific vital points that you should be aware of when considering them for your Law Firm’s paid marketing strategies.  In previous articles, we touched on the subjects as […]