PPC

They’re the new standard, and if you’re not in, you’re invisible. Let’s call it like it is: Google Local Service Ads for lawyers (LSAs) are now a non-negotiable for law firms that want to stand out, stack leads, and build real trust with potential clients before that first phone call. Once limited to a few […]

Google’s LSAs is an ad format that your business can use to advertise locally and receive leads in the form of phone calls and messages directly from potential customers to your Local Services ad. Learn to use Google Local Services Ads for your law firm efficiently in 2022

As a pioneer in its field, Google constantly develops new features and creates updates that aim to improve overall user experience and search results. Among its many updates, the internet behemoth recently introduced its new Three Strike pilot program and expanded the results panel capabilities.  June and July 2021 have been two months that have […]

Google’s product offerings and services keep expanding, with several that are being tested or in BETA versions accessible to high-profile accounts. In an effort to “democratize” its research process, communicate the latest developments, and make it more open to the public, Google hosts a yearly event where they share insights on what’s next. Up until […]

Are you looking to partner with a PPC agency for your law firm’s needs? In this article, we go over the questions you need to ask before deciding. Digital marketing for your law firm is a full-time job, requiring concrete skill sets and a devoted team. Some attorneys choose to do it by themselves. Others […]

PPC (pay-per-click), if implemented correctly, can be a significant traffic and case driver for law firms. Google Ads, with all of their components (Search Network, Display Network, YouTube), are usually the gold standard for attorneys that want to stand out. Google knows that demand is there and is constantly testing out and trying new services […]

Google constantly tries to improve its service quality, offering transparency and seamless experiences to its customers/users. In that vein, the internet behemoth is committed to providing extended choices and control over ads and has, therefore, started verifying advertisers’ identities.  Transparency isn’t a new concept in Google Ads. The company has long offered the option for […]

Google Ads, according to a significant number of legal marketing experts, ourselves included, is one of the strategies yielding the highest and fastest ROI for law firms, if done properly. Marketers, business owners, and general advertisers are constantly looking for additional ways to promote their services/products. One of the most important missions of our Nanato […]

Law firms, just like all businesses investing in Google Ads, should know that paid marketing campaigns are not a “set them and forget them” strategy. They require fine-tuning and optimizations. To ensure that your Google Ads strategy yields the maximum ROI, you should understand, monitor, and track the following KPIs (Key Performance Indicators). Clicks It […]

Google Ads is one of the top options for law firms aiming for sustainable growth through marketing. The COVID-19 pandemic has changed our lives in so many ways. Among the most impacted marketing aspects is the continuously growing importance of digital components. As the leading search network, Google understands the current environment and is trying […]

2020 was a strange and challenging year for all businesses, including law firms. 2021, however, is here and brings hope and potentially positive changes for attorneys handling Immigration cases. Expectations are high with the change of administration, as Joe Biden takes over from Donald Trump. What does it mean for Immigration law firms, and how […]

2020 is a year that will leave its mark on the US and humanity in general as it was dominated by the COVID-19 pandemic and all its effects. One of these effects was seeing fewer, to no, people on the streets and a minimum amount of car traffic. That had consequences for Personal Injury law […]

Google Ads can be one of the smartest investments, yielding the highest ROI for law firms. They are not a set-it-and-forget-it strategy though, as they require thorough research, careful analysis, and proper execution in every step. What is the top make it or break it tips for law firm Google Ads in 2021? Whether you […]

The year is almost over. We’re just a month short of 2021. 2020 has been a rough year in every aspect of our lives, social and business-wise. The COVID-19 pandemic has been dominating everything since late February. The US elections left their significant mark well, but life goes on, and so did digital marketing in […]

Amid COVID-19, we’ve all seen our lives change in every possible way that we couldn’t have predicted. The pandemic has inevitably affected Law Firms in every practice area, among them those that handle Workers Compensation cases. What’s its impact, though, for WC Attorneys investing in Pay Per Click?   A few months ago, in August, we […]