Our Spanish SEO Content Accelerator

Law Firm Website Content in Spanish

If you want to tap into the diverse, fastest-growing demographic in the U.S., you’ll need law firm website content in Spanish. Guess what? Your “Se Habla Español” sign on your office’s front door and banner on your law firm's website just don’t cut it anymore when it comes to a Spanish speaking audience. In fact, you could damage your law firm’s potential to increase its caseload.

Hispanic Americans, made up of about 62.65 million people in 2021, are looking for legal services like any other U.S. demographic. Not targeting the spanish speaking market with bilingual law firm website content is missing out on a whopping 18.9% of the total population. The Hispanic market is undeniably a driving force of the U.S. economy and culture, but most attorneys are yet to take full advantage of this untapped marketing opportunity.

Whether you focus on immigration law, workers’ comp law, or any other practice area, you simply can’t afford to lose the chance to get the upper hand. The thriving Hispanic community is waiting to hear about what you have to offer them, and with culturally relevant Spanish law firm web content, you can do just that. ¿Estás listo/a?

At Nanato Media, we take our job of helping law firms win the Hispanic market with effective Spanish website content seriously. As the leading full-service Hispanic marketing agency for lawyers, we understand that search optimization in English & Spanish for your website makes all the difference. If you want to learn more about our Hispanic marketing solutions for law firms, book your initial consultation call with us and find out if we’re the right fit for your business.

We take your current website from zero to breaking through the ranks with twenty pieces of spanish website content optimized to get quickly to page one, so your law firm can become discoverable by spanish speaking potential clients searching for legal representation. And the best part is that everything happens in under eight weeks.

Let us show you how you can leverage your online
presence with Spanish law firm web content.

Use your existing law firm's website to generate Hispanic clients

If you have been investing in a law firm SEO strategy, chances are that you already have a website in English that you like and that generates more clients. However, if your website does not have well-written, researched, and optimized content en Español, it will not be discoverable to Spanish speaking individuals in your market that need your help now.

The Google Translate plugin myth for law firm websites

We are sorry to burst your bubble, but if you thought that having a plugin with automated translation for your website content in Spanish (and 200 other languages) on demand was going to impress your Spanish-speaking client base, that will not happen.

Do you know what else won't happen? Google or any other search engine will not rank your spanish content when Spanish speakers are searching for legal services. The reason for that is that they do not see your website as content-relevant and useful information that will make them want to rank your site.

The solution to your problem is simple but effective. Our Spanish search engine optimization solutions will focus on strategically creating the twenty most important pages for the Spanish section of your existing site; that's right, your site will now be bilingual! So that you can start ranking for the most valuable high-intent Spanish search terms in your market.

The Process

Crafting content for law firm website in Spanish is no easy task. If you truly want to put out culturally pertinent content that resonates with your local Hispanic market’s needs and wants, you’ll want to partner with marketers well-versed in Hispanic. Hey, that’s us! Here’s a glimpse of the process we follow to set your law firm’s website up for success.

Nanato Media
Process icon

Keywords refer to the specific words and phrases that users enter into search engines in order to locate desired information. By extension, they also describe what a piece of content (or an entire website!) is all about, and they're the words at the heart of on-page optimization. They play an important role in a site's ability to rank, so by identifying the right high-value keywords and phrases to target, we can strategically get your law firm to rank and become discoverable to Hispanics searching for the services your law firm provides.

We will identify these keywords using different methods and develop several reports to help us build the keyword strategy:

  • Your local Hispanic market search trend (based on their experience and knowledge) on the area of law that you are focused on.
  • The information provided by sophisticated SEO tools that we are using is specific to keywords or competitive analysis.
  • Our insights and database across multiple markets and platforms paired with our in-depth understanding of the U.S. Hispanic consumer behavior in relation to the legal space.

From this comprehensive list of potential keywords, Nanato Media will select several keyword phrases that have the potential to drive highly-targeted website visitors and focus all initial efforts on those.

A website's success is influenced by its architecture, which is why the structural elements of the content for a law firm website in Spanish are so important in terms of obtaining results.

We provide your web developers with clear guidelines for transforming your website into a bilingual site and how to organize it to achieve maximum visibility on search engines, or we do it for you.

Page URL structure

The structure of your website's URLs is a critical part of how well your site will rank in the search engine results pages (SERPs). When you create URLs for your web pages, you want to make sure that you are following some basic best practices.

A good URL structure:

  • Is descriptive
  • Is properly optimized and search engine friendly
  • Is short and easy to type/share with users

Original content and SEO are closely intertwined. Focusing on one will naturally enhance the other. If you conduct keyword research but fail to incorporate those keywords into your content, your efforts will be ineffective. Similarly, producing content without understanding your target audience's interests and needs will result in a lack of meaningful traffic.

Beyond that, producing excellent spanish content can result in organic backlinks and serves as the material that search engines examine upon arriving at your websites. Content with increased visibility, typically content that ranks the highest, has the potential to appear at the pinnacle of organic search outcomes or may even be featured in a snippet. Conversely, less-visible content may only appear once searchers click to page two and beyond.

After two weeks of working on your legal content strategy based on keyword research, we present a sitemap to you outlining your Spanish website section structure and the twenty pages that will be created.

What do you do with that? Review with your team, share your feedback, and then we will move forward to the good stuff.

We will create the first 20 pieces of content for your Spanish website based on the priorities established on the content strategy; each piece of content is optimized for SEO and includes the following:

  • Meta description
  • URL
  • Main keyword optimization
  • Excerpt
  • Internal links
  • External links


It's your choice.

If your website is a WordPress site, we can take care of the full deployment of your Spanish SEO Accelerator in just a couple of weeks. We take care of everything from designing your new Spanish pages (don't be surprised if they are much longer than any other page of your website) to providing you with stock images that will incorporate well into your site.

If you have an in-house team or agency that can take care of the deployment for you, then that is also great. We will package everything in a way to make it as easy as possible for them to insert your new Spanish-ranking content to your site and even meet with them to hand over all the details.

Continued Growth

Depending on your market and practice area, a Spanish SEO Accelerator could be all you need to position one for the most valuable search term for your practice in your market. We have seen this happen, even for personal injury law firms.

But the reality is that if you are in a very competitive market, even if the results are remarkable at first, you will need to keep improving your websites and adding and optimizing the content so that search engines continue to feel you are the best and most credible source of information.

Also, don't forget the competition. If you outrank them, they will probably notice and try to get their position back, so we have two programs that will keep your Spanish pages ranking high.

Soar higher with law firm website content in Spanish

If creating search-optimized law firm website content in Spanish is an art form, call us the Hispanic Van Gogh! Your law firm can soar higher in the vast skies of the Internet and become your local Hispanic market’s top search result. Book your initial discovery call with us and find out if we’re a good fit for your law firm. The rest is history.

Other legal marketing strategies to bring traffic

Are you looking for other effective legal marketing solutions for lawyers to win Latinx clients? We've got you covered. As the premier Hispanic marketing agency focused on law firms, we help attorneys become discoverable by Hispanic potential clients, whether they speak Spanish or English.

Bilingual PPC

Are your Google ads not performing well among native spanish speakers? Ditch spanish translation services and entrust your bilingual PPC campaigns to the pioneering Hispanic legal marketers—That's us!

Bilingual SEO

Is your English content translated literally to Spanish? The bad news is that your website won't rank. The good news is that we can help you reach Hispanic clients with optimized content in their chosen language.

Latinx Strategy Session

Not sure how to begin targeting the Hispanic market? Let us Hispanic marketing experts guide you! Our two-session program walks you through all the opportunities within the Latino market in your practice area.

Sonic Branding

Stay in your potential clients' minds with appealing sonic branding assets for your legal practice. We help you craft your law firm's sound and tagline to attract the spanish speaking market in your area.

Spanish SEO Content Accelerator

Reject Spanish translations and embrace culturally relevant legal content for law firm websites that target spanish speaking clients that convey their pain points in their preferred language.

Latinx Social Domination

The Latinx market loves social media. If you're not amplifying your online presence and sharing spanish language legal content to target spanish speaking clients, you're missing out. Let us handle your social media campaigns, and you'll soon become an influential figure among el Mercado Hispano.

Hispanic Market Brand Kit

If you want to attract spanish speaking clients, you must craft a solid Hispanic brand that sets you apart from the competition. Our talented Hispanic marketing team can help you achieve that.

TV Advertising

Directly speak to Hispanic prospects in their native language and showcase your law firm's strongest assets so you can become their go-to legal contact.

Radio Advertising

Pursue the highly sought-after Latinx market with engaging radio advertising for lawyers. Let your ads speak for you and place you as the leading attorney within your practice area.

Billboard Advertising

Capture the Hispanic market's undivided attention with strategically placed, culturally fitting billboards that position you as the only legal contact they need. Highlight your stellar services no matter where they're at.

Website Design & Development

Showcase your practice area pages with a top-notch, aesthetically designed online site that speaks to their needs and preferences. We help you connect with every potential client looking for your legal services.

Meet with us at the most prestigious legal summits

Get started with yoiconr Law Firm Website Content in Spanish strategy today