If you want to tap into the diverse, fastest-growing demographic in the U.S., you’ll need law firm website content in Spanish. Guess what? Your “Se Habla Español” sign on your office’s front door and banner on your law firm's website just don’t cut it anymore when it comes to a Spanish speaking audience. In fact, you could damage your law firm’s potential to increase its caseload.
Hispanic Americans, made up of about 62.65 million people in 2021, are looking for legal services like any other U.S. demographic. Not targeting the spanish speaking market with bilingual law firm website content is missing out on a whopping 18.9% of the total population. The Hispanic market is undeniably a driving force of the U.S. economy and culture, but most attorneys are yet to take full advantage of this untapped marketing opportunity.
Whether you focus on immigration law, workers’ comp law, or any other practice area, you simply can’t afford to lose the chance to get the upper hand. The thriving Hispanic community is waiting to hear about what you have to offer them, and with culturally relevant Spanish law firm web content, you can do just that. ¿Estás listo/a?
At Nanato Media, we take our job of helping law firms win the Hispanic market with effective Spanish website content seriously. As the leading full-service Hispanic marketing agency for lawyers, we understand that search optimization in English & Spanish for your website makes all the difference. If you want to learn more about our Hispanic marketing solutions for law firms, book your initial consultation call with us and find out if we’re the right fit for your business.
We take your current website from zero to breaking through the ranks with twenty pieces of spanish website content optimized to get quickly to page one, so your law firm can become discoverable by spanish speaking potential clients searching for legal representation. And the best part is that everything happens in under eight weeks.
If you have been investing in a law firm SEO strategy, chances are that you already have a website in English that you like and that generates more clients. However, if your website does not have well-written, researched, and optimized content en Español, it will not be discoverable to Spanish speaking individuals in your market that need your help now.
We are sorry to burst your bubble, but if you thought that having a plugin with automated translation for your website content in Spanish (and 200 other languages) on demand was going to impress your Spanish-speaking client base, that will not happen.
Do you know what else won't happen? Google or any other search engine will not rank your spanish content when Spanish speakers are searching for legal services. The reason for that is that they do not see your website as content-relevant and useful information that will make them want to rank your site.
The solution to your problem is simple but effective. Our Spanish search engine optimization solutions will focus on strategically creating the twenty most important pages for the Spanish section of your existing site; that's right, your site will now be bilingual! So that you can start ranking for the most valuable high-intent Spanish search terms in your market.
Crafting content for law firm website in Spanish is no easy task. If you truly want to put out culturally pertinent content that resonates with your local Hispanic market’s needs and wants, you’ll want to partner with marketers well-versed in Hispanic. Hey, that’s us! Here’s a glimpse of the process we follow to set your law firm’s website up for success.
Keywords refer to the specific words and phrases that users enter into search engines in order to locate desired information. By extension, they also describe what a piece of content (or an entire website!) is all about, and they're the words at the heart of on-page optimization. They play an important role in a site's ability to rank, so by identifying the right high-value keywords and phrases to target, we can strategically get your law firm to rank and become discoverable to Hispanics searching for the services your law firm provides.
We will identify these keywords using different methods and develop several reports to help us build the keyword strategy:
From this comprehensive list of potential keywords, Nanato Media will select several keyword phrases that have the potential to drive highly-targeted website visitors and focus all initial efforts on those.
A website's success is influenced by its architecture, which is why the structural elements of the content for a law firm website in Spanish are so important in terms of obtaining results.
We provide your web developers with clear guidelines for transforming your website into a bilingual site and how to organize it to achieve maximum visibility on search engines, or we do it for you.
The structure of your website's URLs is a critical part of how well your site will rank in the search engine results pages (SERPs). When you create URLs for your web pages, you want to make sure that you are following some basic best practices.
A good URL structure:
Original content and SEO are closely intertwined. Focusing on one will naturally enhance the other. If you conduct keyword research but fail to incorporate those keywords into your content, your efforts will be ineffective. Similarly, producing content without understanding your target audience's interests and needs will result in a lack of meaningful traffic.
Beyond that, producing excellent spanish content can result in organic backlinks and serves as the material that search engines examine upon arriving at your websites. Content with increased visibility, typically content that ranks the highest, has the potential to appear at the pinnacle of organic search outcomes or may even be featured in a snippet. Conversely, less-visible content may only appear once searchers click to page two and beyond.
After two weeks of working on your legal content strategy based on keyword research, we present a sitemap to you outlining your Spanish website section structure and the twenty pages that will be created.
What do you do with that? Review with your team, share your feedback, and then we will move forward to the good stuff.
We will create the first 20 pieces of content for your Spanish website based on the priorities established on the content strategy; each piece of content is optimized for SEO and includes the following:
It's your choice.
If your website is a WordPress site, we can take care of the full deployment of your Spanish SEO Accelerator in just a couple of weeks. We take care of everything from designing your new Spanish pages (don't be surprised if they are much longer than any other page of your website) to providing you with stock images that will incorporate well into your site.
If you have an in-house team or agency that can take care of the deployment for you, then that is also great. We will package everything in a way to make it as easy as possible for them to insert your new Spanish-ranking content to your site and even meet with them to hand over all the details.
Depending on your market and practice area, a Spanish SEO Accelerator could be all you need to position one for the most valuable search term for your practice in your market. We have seen this happen, even for personal injury law firms.
But the reality is that if you are in a very competitive market, even if the results are remarkable at first, you will need to keep improving your websites and adding and optimizing the content so that search engines continue to feel you are the best and most credible source of information.
Also, don't forget the competition. If you outrank them, they will probably notice and try to get their position back, so we have two programs that will keep your Spanish pages ranking high.
If creating search-optimized law firm website content in Spanish is an art form, call us the Hispanic Van Gogh! Your law firm can soar higher in the vast skies of the Internet and become your local Hispanic market’s top search result. Book your initial discovery call with us and find out if we’re a good fit for your law firm. The rest is history.
Are you looking for other effective legal marketing solutions for lawyers to win Latinx clients? We've got you covered. As the premier Hispanic marketing agency focused on law firms, we help attorneys become discoverable by Hispanic potential clients, whether they speak Spanish or English.
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