Google Analytics 4 for Law Firms: What You Need to Know
If your law firm owns a website, you will want to know how it is performing for Search Engine Optimization (SEO) and marketing purposes. To increase your website engagement, you will need to understand your audience like the palm of your hand. Google Analytics can help you do just that.
How the May 2022 Google Core Update can Affect your Law Firm’s Website
Google’s most recent improvements to its Search algorithm were successfully completed on June 9, 2022. Has it impacted your law firm’s website ranking?
The July 2021 Core Update And Its Impact on Law Firms
Google is constantly trying to improve its algorithm, create better user experiences, and enrich the SERPs with results that cater to queries. These efforts are facilitated through updates, with the most notable (and large-scale) being the core updates. The latest of them occurred earlier this month, July 2021. As it’s now rolled out, we’ll review its […]
New Google Page Experience Update Now Rolling Out
Several months ago, Google announced a new ranking algorithm, judging websites on their UX (User Experience) and perceived quality as provided by the searchers. Those ranking factors are summed up as the Core Web Vitals, and the related update is the Page Experience update. A couple of months ago, back in early May 2021, we […]
The Top 10 Questions to Evaluate Your Law Firm’s Website
A law firm’s website is its window to the online world. It allows prospective clients to find you on the internet, research your practice and services, get in touch with you, and it often gives them a first impression of your values and qualities. So while the design of your site is essential, there are […]
15 Questions to Ask Before Your Law Firm Hires an SEO Agency
Are you looking to partner with an SEO agency for your law firm’s needs? In this article, we go over the questions you need to ask before deciding. When will you start seeing results? This is often considered the million-dollar question for SEO. Search engine optimization is a continuous process that needs strategic, ongoing effort […]
How to Use Google Search Console for Law Firm SEO
Law firm SEO is one of the most important, yet complex parts of an attorney’s digital marketing strategy. It’s not only about the competition, the time, and the resources commitment. It’s also about identifying the proper tools that can help you understand where the value lies and how you can capitalize on it. There are […]
The Most Common Critical Law Firm SEO Mistakes
Law Firm digital marketing is a complex task, and you can follow multiple paths on the road to success. We often discuss PPC topics on our blog, but we don’t work in silos and consider law firm SEO to be equally important. Today, we’re back with another guide on search engine optimization for attorneys, explaining […]
Law Firm SEO: Core Web Vitals as a Ranking Factor
Editor’s note: This post was originally published on March 7th, 2021, and was updated on May 15th, and July 23rd, 2021 for accuracy and comprehensiveness. A few months ago, back in May 2020, Google announced that they’d start implementing a new algorithm judging websites on the UX (User Experience) they’re providing to searchers/visitors. These metrics […]
Google My Business and Local Pack Updates in Early 2021
Google has started the year strong, introducing updates and changes in several parts of its offerings and services range. A few of them are local SEO, local pack search results, and Google My Business (GMB). Can these updates make your life easier and positively affect your law firm? 2021 is the year we’ve all been […]