If your law firm owns a website, you will want to know how it is performing for Search Engine Optimization (SEO) and marketing purposes. To increase your website engagement, you will need to understand your audience like the palm of your hand. Google Analytics can help you do just that.
Google is constantly trying to improve its algorithm, create better user experiences, and enrich the SERPs with results that cater to queries. These efforts are facilitated through updates, with the most notable (and large-scale) being the core updates. The latest of them occurred earlier this month, July 2021. As it’s now rolled out, we’ll review its […]
Several months ago, Google announced a new ranking algorithm, judging websites on their UX (User Experience) and perceived quality as provided by the searchers. Those ranking factors are summed up as the Core Web Vitals, and the related update is the Page Experience update. A couple of months ago, back in early May 2021, we […]
A law firm’s website is its window to the online world. It allows prospective clients to find you on the internet, research your practice and services, get in touch with you, and it often gives them a first impression of your values and qualities. So while the design of your site is essential, there are […]
Are you looking to partner with an SEO agency for your law firm’s needs? In this article, we go over the questions you need to ask before deciding. When will you start seeing results? This is often considered the million-dollar question for SEO. Search engine optimization is a continuous process that needs strategic, ongoing effort […]
Law firm SEO is one of the most important, yet complex parts of an attorney’s digital marketing strategy. It’s not only about the competition, the time, and the resources commitment. It’s also about identifying the proper tools that can help you understand where the value lies and how you can capitalize on it. There are […]
Law Firm digital marketing is a complex task, and you can follow multiple paths on the road to success. We often discuss PPC topics on our blog, but we don’t work in silos and consider law firm SEO to be equally important. Today, we’re back with another guide on search engine optimization for attorneys, explaining […]
Editor’s note: This post was originally published on March 7th, 2021, and was updated on May 15th, and July 23rd, 2021 for accuracy and comprehensiveness. A few months ago, back in May 2020, Google announced that they’d start implementing a new algorithm judging websites on the UX (User Experience) they’re providing to searchers/visitors. These metrics […]
Google has started the year strong, introducing updates and changes in several parts of its offerings and services range. A few of them are local SEO, local pack search results, and Google My Business (GMB). Can these updates make your life easier and positively affect your law firm? 2021 is the year we’ve all been […]
Editor’s Note: This post was originally published on December 13th, 2020, and was updated on June 9th and July 7th, 2021 for accuracy and comprehensiveness. On December 3, 2020, Google launched its latest core algorithmic update. After the ones that happened in January and May, this is the third in 2020, and as we are […]
SEO is one of the most critical digital marketing components for any business, including Law Firms. While people often concentrate on various other aspects of Search Engine Optimization, they sometimes disregard the value of Meta tags and titles. In previous articles, we’ve covered several key components of SEO for Law Firms, including the value of […]
2020 has been a year nobody could have predicted, with the COVID-19 pandemic dominating all aspects of our lives. These unprecedented times lead to severe changes in the way we conduct business and how consumers search for services. That being said, digital marketing has been one of the most effective tools for Law Firms that […]
Search Engine Optimization (SEO) is one of the most sought-after online marketing services among law firms. And, yet, it’s also the most misunderstood. Over the years, we’ve worked with a number of law firm owners who swore up and down that they’d given SEO a shot. “It just doesn’t work.” The truth is that most […]
Local Citations are your Law Firm’s online mentions on the Internet. It can be any listing on Social Media like Facebook, directories like Avvo, or your Google My Business (GMB). Apart from the general citations, the legal sector offers a wide variety of specialized directories. We’ve previously covered the value of Citations Management for Law […]
Exclusive book preview on us
Fill out the form below to receive a sneak peek in your inbox from our book on Hispanic Law Firm Marketing. Discover strategies for growing your law firm and unlocking the full potential of the Hispanic market.