Legal Marketing

LinkedIn has quickly become an essential marketing tool for law firms to connect with their markets.  If your business is not on LinkedIn, then you are missing out on networking opportunities and valuable insider information to build your business. More importantly, you’re missing the chance to advertise yourself as a knowledgeable and reliable lawyer.  2023 […]

Have you ever wondered how you can get inside your future clients’ heads? Sonic branding makes that possible.  Cellino & Barnes, Injury attorneys,(800) 888-8888 Recognize the jingle? Does it play in your head automatically when you read the name? New York law firm Cellino & Barnes’ jingle has played on television for over 25 years. But […]

In the age of social media, simply creating content to stay relevant is not enough. You have to know how to do it right. Creative design that attracts viewers is the way to go!  It is not surprising that video is the queen of social media content. With tech giants such as Google and Meta […]

We get it: You’re a successful lawyer with a hefty caseload, and you have no time to think about your law firm’s social media marketing strategy.  You have a loyal following on Facebook, and that’s all that matters. But in reality, you could be missing out on potential clients if you’re not thinking about your […]

Sports are a centerpiece of Hispanic culture, especially fútbol, commonly known as soccer in the United States.  Latinos who grew up in Central and South America playing fútbol with their compadres under the scorching sun will understand why sports mean so much to their culture and traditions. In fact, research shows that sports culture creates […]

It’s September, and businesses have been quick to post their stereotypical memes and promote their fiestas all over social media. Lawyers are no strangers to these practices during Hispanic Heritage Month, especially in Latino-heavy counties.  It is not uncommon for law firms to sponsor or attend community events and activities surrounding this month-long recognition of […]

Google’s LSAs is an ad format that your business can use to advertise locally and receive leads in the form of phone calls and messages directly from potential customers to your Local Services ad. Learn to use Google Local Services Ads for your law firm efficiently in 2022

If your law firm owns a website, you will want to know how it is performing for Search Engine Optimization (SEO) and marketing purposes. To increase your website engagement, you will need to understand your audience like the palm of your hand. Google Analytics can help you do just that.

If you want to break into the Hispanic market but don’t know how to refer to them, follow our guide to increase your law firm’s clientele.

Google’s most recent improvements to its Search algorithm were successfully completed on June 9, 2022. Has it impacted your law firm’s website ranking?

You probably spend hours glued to your phone watching viral TikToks on your social media feed. As of 2022, TikTok reportedly has over 1 billion monthly active users. You just need to know the ins and outs of the platform, and in no time, your law firm can also go viral.

Although radio marketing may no longer be ideal for every professional, if you’re an attorney (particularly one marketing to the Hispanic/Latinx market), radio can still be an effective tool. Now may actually represent an ideal time to place a greater emphasis on radio marketing.

It’s important to familiarize yourself with attorney digital marketing best practices if you wish to thrive. That said, attorney digital marketing trends are always shifting. Strategies that yielded results a couple of years ago might not be as effective today.

Today’s article is your go-to, straightforward guide to lead magnets. What are they? How can they help you attract and convert leads & prospective clients for your law firm? All you need to know in one place, plus actionable tips on how to stay on top of the challenges you might face down the road.  […]

To be successful at marketing to the Latinx community in 2022, there’s no need for wild predictions. The facts below don’t lie. And using those facts to communicate better can make a significant impact on your Spanish marketing strategy. You may be surprised at the results if you start getting these things right: What Is […]