Legal Marketing

They’re the new standard, and if you’re not in, you’re invisible. Let’s call it like it is: Google Local Service Ads for lawyers (LSAs) are now a non-negotiable for law firms that want to stand out, stack leads, and build real trust with potential clients before that first phone call. Once limited to a few […]

Most Americans under 35 now belong to at least one cultural minority. An analysis by the American Community Survey, Collage Group estimates that by 2050, most Americans will be multicultural. That means that white Americans will become a minority. Hispanic Americans are expected to have the fastest population growth, making them one of the most […]

The Hispanic market is booming, and everyone wants a peace of it. Law Firms and companies everywhere are creating content in Spanish to attract Latinos. However, translation is not enough to win the Hispanic market, and sometimes, a literal translation can become a PR disaster. There is a long history of companies committing translation blunders, […]

LinkedIn has quickly become an essential marketing tool for law firms to connect with their markets.  If your business is not on LinkedIn, then you are missing out on networking opportunities and valuable insider information to build your business. More importantly, you’re missing the chance to advertise yourself as a knowledgeable and reliable lawyer.  2023 […]

Have you ever wondered how you can get inside your future clients’ heads? Sonic branding makes that possible.  Cellino & Barnes, Injury attorneys,(800) 888-8888 Recognize the jingle? Does it play in your head automatically when you read the name? New York law firm Cellino & Barnes’ jingle has played on television for over 25 years. But […]

In the age of social media, simply creating content to stay relevant is not enough. You have to know how to do it right. Creative design that attracts viewers is the way to go!  It is not surprising that video is the queen of social media content. With tech giants such as Google and Meta […]

We get it: You’re a successful lawyer with a hefty caseload, and you have no time to think about your law firm’s social media marketing strategy.  You have a loyal following on Facebook, and that’s all that matters. But in reality, you could be missing out on potential clients if you’re not thinking about your […]

Sports are a centerpiece of Hispanic culture, especially fútbol, commonly known as soccer in the United States.  Latinos who grew up in Central and South America playing fútbol with their compadres under the scorching sun will understand why sports mean so much to their culture and traditions. In fact, research shows that sports culture creates […]

It’s September, and businesses have been quick to post their stereotypical memes and promote their fiestas all over social media. Lawyers are no strangers to these practices during Hispanic Heritage Month, especially in Latino-heavy counties.  It is not uncommon for law firms to sponsor or attend community events and activities surrounding this month-long recognition of […]

Google’s LSAs is an ad format that your business can use to advertise locally and receive leads in the form of phone calls and messages directly from potential customers to your Local Services ad. Learn to use Google Local Services Ads for your law firm efficiently in 2022

If your law firm owns a website, you will want to know how it is performing for Search Engine Optimization (SEO) and marketing purposes. To increase your website engagement, you will need to understand your audience like the palm of your hand. Google Analytics can help you do just that.

If you want to break into the Hispanic market but don’t know how to refer to them, follow our guide to increase your law firm’s clientele.

Google’s most recent improvements to its Search algorithm were successfully completed on June 9, 2022. Has it impacted your law firm’s website ranking?

You probably spend hours glued to your phone watching viral TikToks on your social media feed. As of 2022, TikTok reportedly has over 1 billion monthly active users. You just need to know the ins and outs of the platform, and in no time, your law firm can also go viral.

Although radio marketing may no longer be ideal for every professional, if you’re an attorney (particularly one marketing to the Hispanic/Latinx market), radio can still be an effective tool. Now may actually represent an ideal time to place a greater emphasis on radio marketing.