How to Use LinkedIn for your Law Firm in 2023
LinkedIn has quickly become an essential marketing tool for law firms to connect with their markets. If your business is not on LinkedIn, then you are missing out on networking opportunities and valuable insider information to build your business. More importantly, you’re missing the chance to advertise yourself as a knowledgeable and reliable lawyer. 2023 […]
Why your Law Firm Needs a Sonic Branding Strategy
Have you ever wondered how you can get inside your future clients’ heads? Sonic branding makes that possible. Cellino & Barnes, Injury attorneys,(800) 888-8888 Recognize the jingle? Does it play in your head automatically when you read the name? New York law firm Cellino & Barnes’ jingle has played on television for over 25 years. But […]
The Ultimate Guide to Thumbnail Design for Social Media
In the age of social media, simply creating content to stay relevant is not enough. You have to know how to do it right. Creative design that attracts viewers is the way to go! It is not surprising that video is the queen of social media content. With tech giants such as Google and Meta […]
Your Law Firm’s Essential Guide to Community Management
We get it: You’re a successful lawyer with a hefty caseload, and you have no time to think about your law firm’s social media marketing strategy. You have a loyal following on Facebook, and that’s all that matters. But in reality, you could be missing out on potential clients if you’re not thinking about your […]
Sports Sponsorship: An Opportunity to Market to Latinos
Sports are a centerpiece of Hispanic culture, especially fútbol, commonly known as soccer in the United States. Latinos who grew up in Central and South America playing fútbol with their compadres under the scorching sun will understand why sports mean so much to their culture and traditions. In fact, research shows that sports culture creates […]
Comunidad y Cultura: How Law Firms can Celebrate Hispanic Heritage Month in 2022
It’s September, and businesses have been quick to post their stereotypical memes and promote their fiestas all over social media. Lawyers are no strangers to these practices during Hispanic Heritage Month, especially in Latino-heavy counties. It is not uncommon for law firms to sponsor or attend community events and activities surrounding this month-long recognition of […]
How efficient are Google Local Services Ads (LSAs) for lawyers in 2022
Google’s LSAs is an ad format that your business can use to advertise locally and receive leads in the form of phone calls and messages directly from potential customers to your Local Services ad. Learn to use Google Local Services Ads for your law firm efficiently in 2022
Google Analytics 4 for Law Firms: What You Need to Know
If your law firm owns a website, you will want to know how it is performing for Search Engine Optimization (SEO) and marketing purposes. To increase your website engagement, you will need to understand your audience like the palm of your hand. Google Analytics can help you do just that.
Latino? Latinx? What term lawyers should use
If you want to break into the Hispanic market but don’t know how to refer to them, follow our guide to increase your law firm’s clientele.
How the May 2022 Google Core Update can Affect your Law Firm’s Website
Google’s most recent improvements to its Search algorithm were successfully completed on June 9, 2022. Has it impacted your law firm’s website ranking?