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PPC (pay-per-click), if implemented correctly, can be a significant traffic and case driver for law firms. Google Ads, with all of their components (Search Network, Display Network, YouTube), are usually the gold standard for attorneys that want to stand out. Google knows that demand is there and is constantly testing out and trying new services […]

Google constantly tries to improve its service quality, offering transparency and seamless experiences to its customers/users. In that vein, the internet behemoth is committed to providing extended choices and control over ads and has, therefore, started verifying advertisers’ identities.  Transparency isn’t a new concept in Google Ads. The company has long offered the option for […]

Law Firm digital marketing is a complex task, and you can follow multiple paths on the road to success. We often discuss PPC topics on our blog, but we don’t work in silos and consider law firm SEO to be equally important. Today, we’re back with another guide on search engine optimization for attorneys, explaining […]

Mass torts can be one of the most profitable opportunities out there for law firms that want to invest, grow, and aim for maximum potential. What are the newest and hottest torts in 2021? How can you approach them through digital marketing, and what are the most recent developments?  Last summer, in July ‘20, we […]

Every law firm can benefit from a well-structured, thorough reputation management strategy. Reviews matter for prospective clients in any stage of their journey, whether they’re in the initial research phase or ready to commit to a decision. The quality and quantity of reviews can be one of the most decisive factors determining if an individual […]

Google Ads, according to a significant number of legal marketing experts, ourselves included, is one of the strategies yielding the highest and fastest ROI for law firms, if done properly. Marketers, business owners, and general advertisers are constantly looking for additional ways to promote their services/products. One of the most important missions of our Nanato […]

Law firms, just like all businesses investing in Google Ads, should know that paid marketing campaigns are not a “set them and forget them” strategy. They require fine-tuning and optimizations. To ensure that your Google Ads strategy yields the maximum ROI, you should understand, monitor, and track the following KPIs (Key Performance Indicators). Clicks It […]

Social platforms have been at the epicenter of digital marketing strategies with significant increases in users, traffic, and time spent on the networks. Facebook and Instagram (under common ownership) are two of the most mainstream and broadly used social media platforms, and attorneys often use them for both organic posting and/or paid campaigns. Following the […]

Law firms handling criminal law cases are often overlooked when it comes to their digital marketing efforts and strategies. But what happens when attorneys understand their capabilities and the future needs of their prospective clients, and attract interest and build awareness through social media platforms? Most of the time, when digital marketing experts talk about […]

Editor’s note: This post was originally published on March 7th, 2021, and was updated on May 15th, and July 23rd, 2021 for accuracy and comprehensiveness. A few months ago, back in May 2020, Google announced that they’d start implementing a new algorithm judging websites on the UX (User Experience) they’re providing to searchers/visitors. These metrics […]

Social networks are undoubtedly some of the most effective tools a law firm can use for its marketing activities, paid or organic. Facebook is one of the most mainstream networks that attract many attorneys and prospective clients. While ads can drive conversions at competitive CPAs, do you know what it takes consistently to get them […]

Social media apps, like Facebook, Instagram, or Twitter, are on the rise and have seen their user-count skyrocket lately, especially amid the COVID-19 pandemic and social distancing lockdown restrictions. Multiple law firms across the nation include them in their digital marketing mix, and we’ve got to admit that on many occasions, we’ve seen excellent results. […]

Last week, starting on February 15 and continuing for several days, an unprecedented winter storm stuck Texas and other central and southern states).  The winter storm and some potentially questionable decisions left millions of people without electricity for several days, searching for the basics. The effects of the blackout caused severe damage and led people […]

Google has started the year strong, introducing updates and changes in several parts of its offerings and services range. A few of them are local SEO, local pack search results, and Google My Business (GMB). Can these updates make your life easier and positively affect your law firm? 2021 is the year we’ve all been […]

You can measure the success of digital marketing for law firms, whether it’s PPC or SEO, in various ways. It can be website traffic, unique visitors, bounce rate, CPC (Cost Per Click), or CPA (Cost Per Acquisition). However, in the end, it all boils down to conversions; in other words, signed cases and new clients.  […]