Law firms handling criminal law cases are often overlooked when it comes to their digital marketing efforts and strategies. But what happens when attorneys understand their capabilities and the future needs of their prospective clients, and attract interest and build awareness through social media platforms?

Most of the time, when digital marketing experts talk about law firm marketing, they focus on Personal Injury, Workers Compensation, or Immigration and Bankruptcy attorneys. Of course, that’s certainly understandable, if not predictable, as those law firms tend to have the most robust campaigns and budgets. Today, we’ll differ and put our focus on Criminal Law. We’ll highlight attorneys who do it right through social media platforms and give you ideas and actionable tips on how to get in front of your prospective clients and create brand awareness that will help you sign more cases.

We’ll kick it off with the most unconventional social network of all, especially for attorneys. That’s TikTok. If you’re familiar with our blog, you might remember that, back in March, we explored the capabilities of TikTok for law firms.

Criminal Law Tik Tok Lawyermarc

@lawyerpaige

Reply to @haroldappleknocke91 PSA- do not chew gum in court! #law #legal #lawyer #lawyersoftiktok

♬ original sound – Paige Sparks

Tip: Add the appropriate hashtags and produce material at a steady pace. That way, you maximize your chances of growing your audience and maybe even trending.

Next is Instagram for Criminal Law Firms. It’s not as unconventional as Tik Tok, and it offers multiple options for attorneys who want to get involved with their community and be there when prospective clients need them. We’ve devoted an entire article on how to use Instagram for Law Firms, so let’s see a few examples of what Criminal lawyers are doing right.

Criminal Law Instagram page setup

Twitter is probably the social media platform that professionals are most afraid of. And that sometimes is understandable, as the platform is known for content backfiring. For Twitter, we’ve spotted two law firms handling criminal law cases and doing exceptionally well.

Here is an example of the Twitter community making criminal law posts go viral. Some may take it as partially negative but such publicity can be a massive step for social media brand recognition.

criminal defense lawyer posting is my favorite pic.twitter.com/q4zkBBJjNw

— CointelProVEVO (@facebookvillain) February 28, 2021

And last, but definitely not least, comes Facebook. Here we’ve got a separate article going over a full range of Facebook posts your law firm should be posting every week. At a glance, we’ll present the top tips below.

View this post on Instagram

A post shared by Pot Brothers at Law® (@pot_brothers_at_law)

While most of the time, experts concentrate on law firms handling Personal Injury and Workers Comp cases, lately, we’ve seen several Criminal Law attorneys taking over the various social media platforms. Starting with Facebook, the most commonly used, to Instagram, Twitter, and even the more unconventional TikTok. If you are a lawyer handling criminal law cases, you can find excellent ways to promote your practice, create brand awareness, and get in front of your community and prospective clients. If you still need guidance, we are here to help, so don’t hesitate to get in touch with us.

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