Beyond Se Habla Español:
How Lawyers Win the Hispanic Market
Our book is out now
and is officially a best seller!

Beyond Se Habla Español: How Lawyers Win the Hispanic Market
Our book is out now and is officially a best seller!

Social Media Strategies for Criminal Defense Attorneys


Social Media Strategies for Criminal Defense Attorneys

Law Firms handling Criminal Law cases are often overlooked when it comes down to their digital marketing efforts and strategies. But what happens when attorneys understand their capabilities and future needs of their prospective clients, attracting interest and building awareness through social media platforms?

When digital marketing experts talk about Law Firm marketing, most of the time, they focus on Personal Injury, Workers Compensation, or Immigration and Bankruptcy attorneys. From a standpoint, that’s somehow understandable and predictable, as those Law Firms can come up with the most robust campaigns and budgets. Today, we’ll differ, and we’ll put our focus on Criminal Law. We’ll spot attorneys who do it right through Social Media Platforms, giving you ideas and actionable tips on how to get in front of your prospective clients and create brand awareness that will help you sign more cases.

We’ll kick it off with the most unconventional Social Network of all, especially for attorneys. That’s Tik Tok, and if you’re familiar with our blog, you might remember that, back in March, we explored the capabilities of Tik Tok for Law Firms.

  • Pick topics of interest and valuable cases to your Law Firm, yet not very uncommon, and create informative videos about them. Talk about what people should do to avoid ending up in difficult and unpleasant situations, and explain interesting and relevant facts. In this category, we’ve singled out the Tik Tok of Criminal Lawyer, lawyermarc who’s doing a great job educating and helping users.
Criminal Law Tik Tok Lawyermarc
  • Create a series of Q&As. Start by spotting the most common questions prospects ask when getting in touch and then involving your community. You can collect their queries in different ways. By showing it on your Tik Tok, you can show that you’re actually replying to people in your audience. Lawyerpaige is doing an extraordinary job at this and has created a large fanbase that asks questions and gets the answers.

Reply to @haroldappleknocke91 PSA- do not chew gum in court! #law #legal #lawyer #lawyersoftiktok

♬ original sound - Paige Sparks

Tip: Add the appropriate hashtags and produce material at a steady pace. That way, you maximize your chances of growing your audience and getting to the trends. Next is Instagram for Criminal Law Firms. It’s not as unconventional as Tik Tok, and it offers multiple options for attorneys who want to get involved with their community and be there when prospective clients need them. We’ve devoted an entire article on how to use Instagram for Law Firms, so let’s see a few examples of what Criminal lawyers are doing right.

  • First comes the overall setup of the Instagram account. From the profile pic to bio, info, and highlights. Here, we’ve singled out a Hispanic law firm handling criminal law, among others, that isn’t located in the US but Latinoamerica. @Marvalofarrel is doing a great job with their setup, and you could get tips for your own practice. Plus, they are Hispanics, so you can get additional tips on what Hispanic prospective clients are looking for and are more likely to interact with.
Criminal Law Instagram page setup
  • Moving to Instagram posts, we’ve got to point out jglawyer9. His law firm is doing a fantastic job posting about happy clients, sharing their stories and how the attorney helped them get out of trouble, giving them a fair chance against criminal charges.
  • The last part is all about stories. We haven’t chosen a single account as these are disappearing posts. Still, they are a great way to help you get more interactions and present a significant opportunity for community involvement and potentially DMs.

Twitter is probably the Social Media that most professionals are afraid of. And that sometimes is understandable, as the platform can backfire. For Twitter, we’ve spotted two law firms handling criminal law cases and doing exceptionally well.

  •    The first is based in South Africa and has built a great follower-base of over 3000 people. They’re sharing relevant news and educating their community without any immediate promotion of their services. For us, that’s the way to go on the platform.
  • The second one goes to a San Diego-based criminal Law firm. We’ve singled out here the regular updates, the repurposing of their content, sharing blog articles, photos, and sometimes videos relevant to their community.

Here is an example of the Twitter community making criminal law posts go viral. Some might take it as partially negative, but such publicity could be a massive step for social media brand recognition.

And last, but definitely not least, comes Facebook. Here, we’ve got a separate article going over a full range of Facebook posts your Law Firm should be posting every week. At a glance, we’ll present the top tips below.

  • Share success stories, moments with your clients and enrich them with photos or even videos.
  • Hand in hand goes the sharing of reviews and testimonials. Who isn’t proud of all the positive words about their Law Firm? For example, you can see how this law firm from Galveston, TX, is handling it.
  • Use Facebook live for video sessions, either Q&As or talking about your experiences or particular achievements. You can see an example of another Law Firm handling Criminal Law cases.
  • Finally, Facebook is a great place to repurpose your existing content. Be it videos you’ve uploaded on YouTube, articles on your blogs, or even newsjacking.

While most of the time, experts concentrate on Law Firms handling Personal Injury and Workers Comp cases, lately, we’ve seen several Criminal Law attorneys taking over the various Social Media platforms. Starting from the most commonly used Facebook to Instagram, Twitter, and even the more unconventional Tik Tok, if you are a lawyer handling criminal law cases, you can find excellent ways to promote your practice, create brand awareness, and get in front of your community and prospective clients. If you still need help, we are here to help you, so don’t hesitate to get in touch with us.

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