You’re Not Using English and Spanish Online Strategies? That’s Criminal
Practicing criminal law is serious business. You are helping your clients make big and potentially life-changing decisions in a difficult-to-navigate legal environment. Chances are you don’t have a whole lot of time--or interest, for that matter--to spend also learning how to navigate the world of legal marketing. However, if you’re not taking advantage of both English and Spanish online strategies to grow your law firm and acquire more clients, well, we think that’s just criminal. The Latinx community is a diverse and rapidly expanding market, and they need lawyers for the same reasons everyone else does. With our bilingual ad campaigns, we do what we do to help you do what you do. Get in front of English and Spanish speakers when they need you.
Sample calls of Hispanic criminal cases
Double the Languages, Double the Leads:
Criminal Marketing Strategies
Domestic Violence
Domestic violence is, unfortunately, a serious and endemic issue in our world. It’s also one of the most requested leads we receive from our Criminal Attorney clients. We understand how delicate domestic violence issues can be. When emotions are bound to run high, you need a skilled marketing campaign that can connect to your target audience. That goes double if you’re trying to connect with someone in a different language. Our English and Spanish campaigns can get you in front of the clients that need you, so you can focus on getting them through a difficult time.
Tickets and Traffic Violations
This is the part where we might give you a fact about how much time people spend in traffic, but the number usually bums us out. Suffice it to say, we all spend more time than we want commuting from place to place. The good news is (if we’re calling it that) that traffic misdemeanors and felonies are inevitable. With high-intent keywords we make sure to target people who took their road rage a little too far and need your help getting themselves back in the driver's seat. From speed tickets to driving without a driver's license tickets we get you all the traffic.
Jail Release
Just call us Bond. Bail Bond. If a client has a loved one in jail, they’re going to be looking to find the 007 of the Criminal Law world. Yes, you guessed correctly, that's you Mr. Bond. And they’re going to want your legal help immediately. That means high intent jail release searches are a killer way to generate leads. Whether in English, Spanish, or both, we make sure your PPC campaigns get in front of those who need your expertise when they need it, so their loved one doesn’t spend one night longer than they need to in the clink. Just make sure you are on your feet and ready to help your clients.
Don’t be guilty of missing out on the power of Spanish Criminal law campaigns.
Sure, it’s not against the law, but, in the court of online marketing, only advertising in English is sure to be declared harmful to your ability to generate new leads. Like every other community in the US, the Hispanic community will have members that need a Criminal attorney. And when they do, they are most likely going to look online. Also, like every other community, when choosing a lawyer, they are going to want to find someone they can trust. Spanish ads are a great start when it comes to showing the Latinx community you’re there to help. As an added bonus, Spanish keywords can end up being a fraction of the cost of their English counterparts.
Services to Raise Your Caseload
Your clients are banking on your experience and in-depth knowledge of the legal system. We don’t think you deserve any less when choosing a marketing team. With over 15 years experience managing digital marketing campaigns for attorneys all over the US, our methods are battle-tested and our knowledge comes from experience. If you want more cases, we’re the team to get you there.
SEO
Website Solutions
Google Ads
Facebook Ads
High-intent, manually managed, and hourly optimized bilingual PPC campaigns. Get away with paying less for clicks and getting more.
No need for a warrant. Our Lead Tracking Dashboard shows you real results every step of the way.
Track every lead with a personalized dashboard. Your leads are just that, yours. So we think it should be easy for you to track ‘em. Just call us revolutionaries. Your personal Lead Tracking Dashboard (LDT) is designed to help you mark qualified and unqualified leads, record call submissions, and keep track of your campaign progress.
Click fraud prevention. While click fraud is an actual criminal offense, we prefer to stop it from happening to you in the first place. We make sure to protect your PPC campaigns with the most effective click fraud prevention software in the biz.
Heatmaps. We may not be light on crime, but the world isn’t light on criminal lawyers either. We keep you competitive in the field with a heat map tool that ensures we’re focusing your campaigns in the right market at the right time.
With the right campaign, Latinx clients are yours to win. That’s where we come in.
Hiring a criminal attorney isn’t just about reading a Spanish ad. It’s about feeling like the person you’re hiring understands your cultural needs as well. Our bilingual digital campaigns connect with Hispanic Americans, so they feel comfortable connecting with you.
Legal Marketing Blog
Kick off your shoes and stay awhile. The latest news and trends on legal marketing are all right here.
Radio Advertising for Lawyers Still Works… and Very Well
Although radio marketing may no longer be ideal for every professional, if you’re an attorney (particularly one marketing to the Hispanic/Latinx market), radio can still be an effective tool. Now may actually represent an ideal time to place a greater emphasis on radio marketing.
What Attorneys & Law Firms Need to Know About the Metaverse
To understand this trend, you must first understand what the metaverse is, and what differentiates it from the internet landscape with which we’re already familiar. This overview will provide a general explanation, while also covering how law firms can leverage the metaverse to attract more clients.
5 Attorney Digital Marketing Trends You Need to Know in 2022
It’s important to familiarize yourself with attorney digital marketing best practices if you wish to thrive. That said, attorney digital marketing trends are always shifting. Strategies that yielded results a couple of years ago might not be as effective today.