This Time It’s Personal: English and Spanish Online Strategies for Personal Injury Attorneys
We’re not afraid to say it. In our modern world, there’s simply not enough hours in the day to get everything done. Alas, humans haven’t quite figured out how to solve that problem yet, so 24 hours it is. With so many limits and obligations on our time, there’s nothing more disruptive to our day than an unexpected accident. Unfortunately, accidents tend to be the gift that keeps on taking. The last thing someone wants to worry about is spending hours finding an attorney. With our top-notch, fully-optimized English and Spanish marketing strategies, we get you in front of Latinx clients who need you when they need you most. Accidents suck. Let’s make finding you a little easier.
Sample calls of Hispanic accident cases
Meet with us at the most prestigious legal summits
We Are the Champions of Bilingual Personal Injury Marketing Strategies
Auto Accidents
While no one hopes for a car accident to happen, they are an unfortunately common reality of our modern world. That means they’re a hot commodity for Personal Injury attorneys. So, what’s better than an agency that targets these highly coveted cases in one language? An agency that can do it in two. Beat the competition, by targeting high-intent keywords in Spanish and English that get you in front of your local Hispanic community as well as local English speakers. Our hourly optimization schedule keeps you at the top of the SERPs.
Trucking Accidents
Compared to auto accidents, trucking and commercial vehicle accidents have a relatively low search volume. However, when a prospective client experiences a catastrophic accident with an 18-wheeler or any other commercial vehicle, we know you know that’s a worthwhile case. In fact, our partners regularly receive calls for these kinds of accidents due to the highly relevant campaigns we build. High-quality-score ads put your firm at the top of the SERPs, making you the obvious choice for an injured client on one of their worst days.
Wrongful Death
Unfortunately, when it comes to losing someone we care about, when it rains it pours. As Personal Injury lawyers, you are often there to help people navigate some of the most difficult terrain they’ll travel. Wrongful death cases often cause your clients to re-live painful moments. On top of that, denied insurance benefits or simply misunderstanding life insurance benefits can add to an already difficult time. With high-intent keywords in English and Spanish, we’ll get you in front of people who need you, so you can help them rebuild.
Spanish PI campaigns are ripe for the picking.
We Take Your Legal Marketing Personally
The Price is Right, but make it for Personal Injury lawyers. Our high-intent, manually managed, and hourly optimized bilingual PPC campaigns keep you on track and under budget.
As visible as Cinnamon Toast Crunch. Results your Personal Injury law firm can see.
Track every lead with a personalized dashboard. We whole-heartedly believe in the saying, “Secrets don’t make friends.” Your personal Lead Tracking Dashboard (LDT) is designed to spill the beans on the results that matter to you. Mark qualified and unqualified leads, record call submissions, and keep track of your campaign progress.
Click fraud prevention. Personal Injury clicks are costly. So we take click fraud attempts from bots and competitors very personally. Your PPC campaigns are protected by the most effective click fraud prevention software in the biz.
Heatmaps. Personal Injury law is a competitive field. With our heatmap tool, we keep your PPC campaigns laser-focused, by identifying and removing anything that might distract from driving visitors towards converting.
Your local Hispanic community is a hop, skip, and bilingual campaign away.
Winning Hispanic clients is about more than translating ads. We’ve been building bilingual digital campaigns to connect Hispanic Americans to PI law firms for over a decade. Our cultural know-how is here to help you extend your reach.
Legal Marketing Blog
Always know what’s up by keeping up with the latest news and trends on legal marketing.
Radio Advertising for Lawyers Still Works… and Very Well
Although radio marketing may no longer be ideal for every professional, if you’re an attorney (particularly one marketing to the Hispanic/Latinx market), radio can still be an effective tool. Now may actually represent an ideal time to place a greater emphasis on radio marketing.
What Attorneys & Law Firms Need to Know About the Metaverse
To understand this trend, you must first understand what the metaverse is, and what differentiates it from the internet landscape with which we’re already familiar. This overview will provide a general explanation, while also covering how law firms can leverage the metaverse to attract more clients.
5 Attorney Digital Marketing Trends You Need to Know in 2022
It’s important to familiarize yourself with attorney digital marketing best practices if you wish to thrive. That said, attorney digital marketing trends are always shifting. Strategies that yielded results a couple of years ago might not be as effective today.
