How to Use Lead Magnets to Market Your Law Firm
December 30, 2021
Today’s article is your go-to, straightforward guide to lead magnets. What are they? How can they help you attract and convert leads & prospective clients for your law firm? All you need to know in one place, plus actionable tips on how to stay on top of the challenges you might face down the road. […]
Google’s Three-Strike Ad Policy Effect on Law Firms
August 10, 2021
As a pioneer in its field, Google constantly develops new features and creates updates that aim to improve overall user experience and search results. Among its many updates, the internet behemoth recently introduced its new Three Strike pilot program and expanded the results panel capabilities. June and July 2021 have been two months that have […]
The July 2021 Core Update And Its Impact on Law Firms
July 27, 2021
Google is constantly trying to improve its algorithm, create better user experiences, and enrich the SERPs with results that cater to queries. These efforts are facilitated through updates, with the most notable (and large-scale) being the core updates. The latest of them occurred earlier this month, July 2021. As it’s now rolled out, we’ll review its […]
Google Spam Update and Its Importance to Law Firms
July 5, 2021
Google is constantly looking to update its services and product offerings, creating a seamless experience for businesses and searchers. To aid in these efforts, the internet giant introduced several updates that assist in privacy & security, rankings, and UX (user experience). With its recent focus on security and anti-spam, Google introduced a search spam update […]
Why Your Law Firm Needs a Podcast
July 5, 2021
Podcasts are an often overlooked component that law firms can add to their marketing mix in our opinion. However, recently podcasts have started attracting the marketing attention we think they deserve. Most of the time, we tend to concentrate on paid media, organic presence, and other digital assets, such as video. Still, podcasts represent a […]
New Google Page Experience Update Now Rolling Out
June 28, 2021
Several months ago, Google announced a new ranking algorithm, judging websites on their UX (User Experience) and perceived quality as provided by the searchers. Those ranking factors are summed up as the Core Web Vitals, and the related update is the Page Experience update. A couple of months ago, back in early May 2021, we […]