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2020 has been a year nobody could have predicted, with the COVID-19 pandemic dominating all aspects of our lives. These unprecedented times lead to severe changes in the way we conduct business and how consumers search for services. That being said, digital marketing has been one of the most effective tools for Law Firms that […]

Amid COVID-19, we’ve all seen our lives change in every possible way that we couldn’t have predicted. The pandemic has inevitably affected Law Firms in every practice area, among them those that handle Workers Compensation cases. What’s its impact, though, for WC Attorneys investing in Pay Per Click?   A few months ago, in August, we […]

Digital marketing for Law Firms and PPC can be a somewhat competitive scene. Several Attorneys target similar keywords and aim for the top spot with one goal in mind. Conversions and new signed cases. Are you paying attention to the details that will help you stay steps ahead of the competition? Suppose you are already […]

The COVID-19 pandemic is continuously changing our lives, and despite some optimistic predictions, we are still facing its devastating reality in our personal, social, and business lives. How has it evolved since late February, and how is it affecting Pay Per Click for Personal Injury Law Firms? Earlier this year, during the summer, we dedicated […]

Search Engine Optimization (SEO) is one of the most sought-after online marketing services among law firms. And, yet, it’s also the most misunderstood. Over the years, we’ve worked with a number of law firm owners who swore up and down that they’d given SEO a shot. “It just doesn’t work.” The truth is that most […]

If you’re like most business owners, learning that there’s a new option for marketing your law firm should definitely grab your interest. If you heard the option comes from Google, you’d be nothing short of thrilled. So, if you’ve already heard of Google’s Local Services Ads (LSAs), you may already be looking for room in […]

Your law firm’s intake process is one of the critical determining factors of your success. When a prospective client reaches out via any method (phone, web form, chat, email, etc.), you or your team should be prepared to listen to their problem and start helping right away. Don’t panic; we’re here to help you. If […]

Experts often compare Mass Torts to the stock market, due to the risk involved and the opportunities for profits and big returns. One of the most current and untapped opportunities for your Law Firm is the Talcum Powder Tort, and today we’ll explain why you need to get involved now. In a previous article, we […]

Editor’s Note: This post was originally published on October 25th, 2020, and was updated on July 2nd, 2021 for accuracy and comprehensiveness. Social Networking platforms have been on a constant rise lately; social distancing due to COVID-19 has drastically improved their reach and significance. One of the most sought-after networks is Instagram, and today we’ll […]

People often talk about remarketing and retargeting as if they are the same thing, without considering their differences. However, that’s not always the case, as there are specific vital points that you should be aware of when considering them for your Law Firm’s paid marketing strategies.  In previous articles, we touched on the subjects as […]

Personal Injury Attorneys are among those who pay the closest attention to digital marketing and, as a matter of fact, PPC for their law firms. Vehicle accidents are among their most sought after cases, but what’s the correlation between road traffic and search intent?   Law firms always look for new clients, for new signed cases, […]

Pay Per Click is one of the best investments your Law Firm can make, yielding immediate results, and excellent ROI. Did you know that Google attributes a Quality Score to your Ads, determining your Cost Per Click (CPC) and potentially Ad ranking?   The world of Search Engine Marketing for Law Firms is complex and competitive, […]

Local Citations are your Law Firm’s online mentions on the Internet. It can be any listing on Social Media like Facebook, directories like Avvo, or your Google My Business (GMB). Apart from the general citations, the legal sector offers a wide variety of specialized directories. We’ve previously covered the value of Citations Management for Law […]

Social Media sites, like Facebook, Twitter, LinkedIn, and Instagram, are among the most popular networking platforms, and, with social distancing, they play a significant role in our lives, now more than ever. But how do they influence your law firm? In previous articles, we’ve talked about Facebook’s value, both through organic posting and reach and […]

Editor’s Note: This post was originally published on October 20nd 2020 and was updated on June 2nd, 2021 for accuracy and comprehensiveness. Capturing leads and then converting them to potentially signed cases has always been a top priority for Law Firms. Now the Google Search Network offers more options, increasing your opportunities.  We’ve talked a […]