One of the most important digital marketing events of the year took place on May 24. As we re-imagine digital marketing and follow new trends, it’s important to know what the biggest digital platform has to offer law firm.

You probably spend hours glued to your phone watching viral TikToks on your social media feed. As of 2022, TikTok reportedly has over 1 billion monthly active users. You just need to know the ins and outs of the platform, and in no time, your law firm can also go viral.

Although radio marketing may no longer be ideal for every professional, if you’re an attorney (particularly one marketing to the Hispanic/Latinx market), radio can still be an effective tool. Now may actually represent an ideal time to place a greater emphasis on radio marketing.

To understand this trend, you must first understand what the metaverse is, and what differentiates it from the internet landscape with which we’re already familiar. This overview will provide a general explanation, while also covering how law firms can leverage the metaverse to attract more clients.

It’s important to familiarize yourself with attorney digital marketing best practices if you wish to thrive. That said, attorney digital marketing trends are always shifting. Strategies that yielded results a couple of years ago might not be as effective today.

Today’s article is your go-to, straightforward guide to lead magnets. What are they? How can they help you attract and convert leads & prospective clients for your law firm? All you need to know in one place, plus actionable tips on how to stay on top of the challenges you might face down the road.  […]

To be successful at marketing to the Latinx community in 2022, there’s no need for wild predictions. The facts below don’t lie. And using those facts to communicate better can make a significant impact on your Spanish marketing strategy. You may be surprised at the results if you start getting these things right: What Is […]

As a pioneer in its field, Google constantly develops new features and creates updates that aim to improve overall user experience and search results. Among its many updates, the internet behemoth recently introduced its new Three Strike pilot program and expanded the results panel capabilities.  June and July 2021 have been two months that have […]

Google is constantly trying to improve its algorithm, create better user experiences, and enrich the SERPs with results that cater to queries. These efforts are facilitated through updates, with the most notable (and large-scale) being the core updates. The latest of them occurred earlier this month, July 2021. As it’s now rolled out, we’ll review its […]

Social media networks represent one of the brightest opportunities for law firms to engage with their target audiences, build brand awareness, and stay top of mind. But how do you measure success, and what makes a successful campaign? One of the decisive factors is engagement. Today we’ll look into the specifics, keeping an eye on […]

Facebook Ads is one of the highest-capability tools out there for any law firm that wants to raise brand awareness, get in front of targeted audiences, drive traffic, and/or generate leads. But, as with everything in the digital world, success is not guaranteed, and you might face challenges and ads that don’t convert or bring […]

In our modern and digitized world, social media isn’t really optional for any law firm (or business in general). Networks like Facebook, Instagram, LinkedIn, or even the emerging TikTok are a necessity for attorneys who want to stay relevant, raise their brand awareness, and get in front of relevant audiences.  If you are familiar with […]

Podcasts are an often overlooked component that law firms can add to their marketing mix in our opinion. However, recently podcasts have started attracting the marketing attention we think they deserve. Most of the time, we tend to concentrate on paid media, organic presence, and other digital assets, such as video. Still, podcasts represent a […]

Google is constantly looking to update its services and product offerings, creating a seamless experience for businesses and searchers. To aid in these efforts, the internet giant introduced several updates that assist in privacy & security, rankings, and UX (user experience). With its recent focus on security and anti-spam, Google introduced a search spam update […]

Video is constantly gaining ground on businesses’ preferences to create brand awareness, get in front of their prospective clients, and potentially acquire new leads. Youtube is the most well-known video-sharing platform, offering multiple opportunities for law firms that want to make the most of their video assets. Be it ads or organic presence. No attorney […]