Search behavior, trends, and volumes have changed. How does this affect your campaigns, and how should you navigate your SEM campaigns amid COVID-19? A guide that will help your law firm stay on top during the pandemic.  March was the month that signified a need to adapt. Businesses had to initially deal with remote working, […]

Can your firm handle bankruptcy cases? Experts expect a rise in such cases amid COVID-19, and you should be ready to land as many as possible. Be proactive and generate cases with digital marketing. Not long ago, less than a month, nobody could predict the direction of the worldwide economy. Consumers were confident, and we […]

There’s no question that your law firm needs online traffic. Instead, the question is, “How should you attract it?” And the answer for your law firm is PPC. Every modern law firm needs an equally modern approach to attracting new business. This means – unless you specialize in representing the Amish – you need to […]

In a recent article, we covered the most prominent changes and limitations in GMB.  New reviews are on hold. You won’t be able to post review replies. Questions and Answers (Q&A) will be unavailable. Info Section is functional and important to monitor. Listing Verification will be available but delayed.  Products (services) are still available. Posts are […]

he pandemic has forced us to spend more time at home. What does this mean for search volumes, trends, and devices? There’s no doubt that our lives have changed radically in the past few weeks amid the COVID-19 pandemic. Be it personal, social, or business life, we’ve seen so many shifts that go beyond any […]

Social Media are part of our lives; especially nowadays, since during the COVID-19 outbreak users are spending even more time on social platforms. Tik Tok is the one that Gen Z uses the most.   The ongoing pandemic is keeping us partially isolated, away from many of our beloved ones, and incapable of performing our most […]

A guide on how to formulate a clear vision and make the correct strategic decisions for your law firm while caring for your team and community, amid COVID-19 outbreak.   Let’s stay human, now more than ever. You and your law firm can stand out, and become a point of reference for your employees, your clients, […]

Digital Marketing is more than a necessity. It’s an opportunity for your law firm to be ahead of the competition. The current pandemic is bringing uncertainty to every business, law firms included, and almost every leader is evaluating targets and goals. One of the most common questions in every leader’s list is “What should I […]

When it comes to Google Ads, most law firms make almost every effort to find an edge over their competition.  They look for different keywords. They try different types of copy. They test different kinds of landing pages. And yet, the vast majority of law firms miss out on the most important – and easiest – way to give their Google […]

Editor’s note: This article was originally posted on March 23rd and was updated on April 8th for accuracy and comprehensiveness.  The way we conduct business is changing, and so does Google My Business (GMB). Here is what you need to know about the disabled or limited features. Daily life is changing, people are working remotely, […]

COVID-19 is a reality, what’s the next step for your law firm? We take a look at digital transformation and remote working. It’s a reality, COVID-19 is changing our everyday lives, the way we work, the way we communicate, the way we socialize, and the way we think. What we considered to be our daily routine […]

Last week, Google cracked down on some Review Rich Results, but which law firm results will stop showing star ratings and which will continue to show them? And most important, what can you do so Google shows Rich Results on your organic listings? Starmageddon, or if you prefer calling it by its official name, Sept. 2019 […]

Other law firms will do anything (ethical or unethical) to steal leads from you. Stop bleeding leads by applying these three bulletproof digital branding strategies.  When I am researching a law firm’s digital strategy and see that their brand name has an average cost-per-click of at least two digits, it tells me two things. Number […]

Google Marketing Live 2019 took place in May of this year; at this invite-only affair, Google shares the most significant developments and announcements with their top partners. We were invited to attend again this year, and as you would expect, we’ve skimmed down two days’ worth of news and innovations into three takeaways that you […]

SEO is a moving target, and this post explains how to keep your law firm on the right SEO track. SMX 2019 took place in Seattle at the beginning of June. For those who are not familiar with SMX, it is a yearly gathering of the who’s who of the Digital Marketing world, where the […]