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US Hispanics

  When it comes to Google Ads, most law firms make almost every effort to find an edge over their competition.  They look for different keywords. They try different types of copy. They test different kinds of landing pages. And yet, the vast majority of law firms miss out on the most important – and easiest – way to give their Google Ads an edge over the others: language. As lawyers should know, there’s no actual law that says Google Ads must be in English. Spanish Google Ads could become...

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Hispanics are amongst the most desirable clients for law firms. But are you relevant to them? In an age where people care more than ever about their identity and heritage, making a cultural connection with your desired market is a must. Hispanics stand out for being overly selective about whom they hire to handle their legal cases. And if you think that having a staff member who speaks Spanish is enough to earn their business, you are wrong.​ Here...

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