Law firms, just like all businesses investing in Google Ads, should know that paid marketing campaigns are not a “set them and forget them” strategy. They require fine-tuning and optimizations. To ensure that your Google Ads strategy yields the maximum ROI, you should understand, monitor, and track the following KPIs (Key Performance Indicators). Clicks It […]
Social platforms have been at the epicenter of digital marketing strategies with significant increases in users, traffic, and time spent on the networks. Facebook and Instagram (under common ownership) are two of the most mainstream and broadly used social media platforms, and attorneys often use them for both organic posting and/or paid campaigns. Following the […]
Law firms handling criminal law cases are often overlooked when it comes to their digital marketing efforts and strategies. But what happens when attorneys understand their capabilities and the future needs of their prospective clients, and attract interest and build awareness through social media platforms? Most of the time, when digital marketing experts talk about […]
Editor’s note: This post was originally published on March 7th, 2021, and was updated on May 15th, and July 23rd, 2021 for accuracy and comprehensiveness. A few months ago, back in May 2020, Google announced that they’d start implementing a new algorithm judging websites on the UX (User Experience) they’re providing to searchers/visitors. These metrics […]
Social networks are undoubtedly some of the most effective tools a law firm can use for its marketing activities, paid or organic. Facebook is one of the most mainstream networks that attract many attorneys and prospective clients. While ads can drive conversions at competitive CPAs, do you know what it takes consistently to get them […]
Social media apps, like Facebook, Instagram, or Twitter, are on the rise and have seen their user-count skyrocket lately, especially amid the COVID-19 pandemic and social distancing lockdown restrictions. Multiple law firms across the nation include them in their digital marketing mix, and we’ve got to admit that on many occasions, we’ve seen excellent results. […]
Last week, starting on February 15 and continuing for several days, an unprecedented winter storm stuck Texas and other central and southern states). The winter storm and some potentially questionable decisions left millions of people without electricity for several days, searching for the basics. The effects of the blackout caused severe damage and led people […]
Google has started the year strong, introducing updates and changes in several parts of its offerings and services range. A few of them are local SEO, local pack search results, and Google My Business (GMB). Can these updates make your life easier and positively affect your law firm? 2021 is the year we’ve all been […]
You can measure the success of digital marketing for law firms, whether it’s PPC or SEO, in various ways. It can be website traffic, unique visitors, bounce rate, CPC (Cost Per Click), or CPA (Cost Per Acquisition). However, in the end, it all boils down to conversions; in other words, signed cases and new clients. […]
Google Ads is one of the top options for law firms aiming for sustainable growth through marketing. The COVID-19 pandemic has changed our lives in so many ways. Among the most impacted marketing aspects is the continuously growing importance of digital components. As the leading search network, Google understands the current environment and is trying […]
Law firms that want to increase their caseload and aim for sustainable growth look for ways to expand through marketing. Be it traditional strategies like TV, radio, and billboards, or digital marketing methods like PPC and SEO. If you’re an ambitious attorney, you have to find the right fit for your firm and location. Part […]
TV has been one of the most effective marketing tools for law firms in previous years, especially a decade or so ago. However, it has gradually been replaced by the online world and digital marketing with Google Ads, social media, and SEO. The question that arises here is if TV can contribute to your marketing […]
How many times have you heard us (or read on our blog) talk about the value of content? We’ve also explored the importance of community outreach and community awareness. What about combining these concepts? In previous articles, we uncovered the value of unique and original content in multiple formats. One of them is educational content. […]
Law Firms often don’t concentrate on the Low Bono cases, leaving room for the legal vertical disruptors. On the other side of the coin, multiple potential clients with smaller cases are afraid to get in touch with Law Firms. The question that arises here is if there is value for Attorneys in this increasing niche. […]
If you are looking for ways to increase your Law Firm’s caseload, digital marketing is, undoubtedly, the most effective path to take. But how much does it cost? Is my budget enough? Can I achieve significant results? These are some of the questions we come across. Traditional marketing is not anymore the first or most […]
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