Can Display Ads contribute to your Personal Injury law firm’s success in digital marketing? In this article, we explore the Display Network and uncover its added value on your PI PPC. The Display Network might not be the first thing that comes to mind when thinking about digital marketing for PI law firms. SEM and […]
Do you handle Personal Injury cases? With this guide, you’ll get 7 proven ways that will help you sign more PI cases for your law firm. Do you wonder what’s the digital marketing strategy that yields the best ROI for Personal Injury law firms? Based on our experience, the best way to increase your PI […]
Are you familiar with Local Search and its potential for law firms? In this article, we focus on local search and Google My Business. In a previous article, we explained the value of citations management for law firms, we looked into the most important citations categories, and we explored the two approaches you can take […]
Editor’s note: This post was originally published on July 14th, 2020 and was updated on July 15th, 2021, for accuracy and comprehensiveness. Does your Personal Injury law firm invest in digital marketing? If you haven’t yet looked into the benefits of Facebook Ads, you might be missing out on an opportunity to sign more cases […]
Editor’s note: This post was originally published in July 3rd, 2020 and was updated on August 17th, 2020 for accuracy and comprehensiveness. COVID-19 has impacted our personal and business lives in numerous ways, but what’s the pandemic’s impact on digital marketing for Personal Injury Attorneys? Since the beginning of the pandemic, we’ve seen our lives […]
Facebook Ads is a powerful tool for law firms and all companies, to drive traffic, conversions, and sales, but what happens when #Hitpauseonhate becomes viral? In previous articles, we have explored Facebook Ads for law firms and their contribution to your success with digital marketing. Today, we won’t just cover additional options or tips on […]
Does your law firm need new clients on a regular basis? No? Alright, well thanks for stopping by. For everyone else, one of the easiest ways you can consistently generate new clients for your law firm is by running Google Ads. The long list of advantages includes everything from a predictable budget to the potential […]
There have never been more options for marketing your law firm. You can buy space on benches, the sides of buses, billboards, and even grocery store receipts. If you live in the 21st century, though, you can also invest in online marketing that is more affordable and reaches more prospects. But, even then, you’ll run […]
Did you know that your ROI might be at stake if you don’t control your clicks’ sources? Click fraud is real and you need to shield your law firm and protect your PPC investment. Imagine seeing your budget depleted in a day without getting any genuine interest from the clicks, and of course, no valid […]
Would it make life a lot easier if your law firm were able to effortlessly generate new clients on a regular basis? (Hint: yes). Would it help profitability if you didn’t have to spend so much money on acquiring these new clients? (Again, the answer is “yes”) What if you could focus on clients who […]
Everyone knows that growing a business means understanding which demographics will help it grow the most. And yet, many law firms don’t segment their markets to include important cultural differentiators. Instead, most only focus on age, gender, and location. This is a huge mistake, though, as the U.S. Hispanic population is arguably the most important […]
For decades, the most important marketing mediums for law firms were television and radio. Of course, a few other options deserved attention, too. The sides of buses and the benches people sat on when waiting for them were always popular. Obviously, billboards did really well in certain markets, too. But nothing compared to getting in […]
Back in 1979, the Buggles fatefully informed the world that, sadly, “Video killed the radio star.” (Moment of silence) Fast forward more than 40 years, and it appears video is up to its old tricks. Since COVID-19 began ruining everything, the popularity of video calls has skyrocketed for everything from interacting with others face-to-face (whether […]
Are you an Attorney handling Immigration Cases? June 18, signaled a great win for DACA and you should be prepared for the new cases that require your help. Thursday, June 18, will be staying in history as a great win for equal chances and the young generations. DACA stands for Deferred Action for Childhood Arrivals, […]
Editor’s note: This post was originally published on June 20th, 2020, and was updated on July 23rd, 2021, for accuracy and comprehensiveness. What is a landing page, and how is it associated with your law firm’s Google Ads campaigns. In this article, we’ll explore the value of landing pages, and we’ll explain why you shouldn’t […]
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