At Nanato Media, we pay particular attention to mass torts, and we always keep an eye on new opportunities. While there are certain risks that attorneys have to evaluate before getting evolved, these cases can represent some of the highest-yielding ROI opportunities. As we’ve previously said in another article, people sometimes compare mass torts to […]
Google’s product offerings and services keep expanding, with several that are being tested or in BETA versions accessible to high-profile accounts. In an effort to “democratize” its research process, communicate the latest developments, and make it more open to the public, Google hosts a yearly event where they share insights on what’s next. Up until […]
Social media ads, especially Facebook Ads, have been a dominant option for law firms that want to raise their brand awareness and get in front of specific audiences with thorough targeting options. Naturally that leads to the question, what will happen with the new policy updates and the potential restrictions that may follow as a […]
Social media plays an increasingly significant role in our lives, both personally and professionally. While the most commonly used platforms (Instagram, Facebook) are primarily used for social and entertainment purposes, one particular network is mainly business-oriented. That network is LinkedIn, where professionals can display their CV, achievements, and capabilities; network with their peers; or even […]
Are you looking to partner with a PPC agency for your law firm’s needs? In this article, we go over the questions you need to ask before deciding. Digital marketing for your law firm is a full-time job, requiring concrete skill sets and a devoted team. Some attorneys choose to do it by themselves. Others […]
Law firm marketing is a complex process, requiring thorough research and carefully executed strategies that help attorneys sustain growth in the long run. Whether you’re looking to sign new cases through PPC or SEO, you need to segment your audience, identify your buyer persona, and target the most valuable prospective clients. We always talk about […]
Are you looking to partner with an SEO agency for your law firm’s needs? In this article, we go over the questions you need to ask before deciding. When will you start seeing results? This is often considered the million-dollar question for SEO. Search engine optimization is a continuous process that needs strategic, ongoing effort […]
Law firm SEO is one of the most important, yet complex parts of an attorney’s digital marketing strategy. It’s not only about the competition, the time, and the resources commitment. It’s also about identifying the proper tools that can help you understand where the value lies and how you can capitalize on it. There are […]
The complete marketing mix for a successful strategy includes paid media, owned media, and earned media. We’re often more concerned with paid strategies and owned strategies, like Google ads, display ads, and social media ads, as well as newsletters, SEO/website, and organic social media presence. However, people tend to forget earned media, which can be […]
Instagram is one of the most effective social media platforms out there, especially for law firms and other businesses wanting to enhance their brand awareness. If you’ve been on the network for several years already, you know that it has changed, both in terms of its looks and capabilities as well as the way its […]
Trucking accidents can be among the most devastating experiences for any individual that has been involved. Attorneys have been on the side of injured people, fighting for their rights, often against insurance companies. What happens, though, when the rights and benefits of those harmed or in danger are at stake? For the past few years, […]
Law Firm digital marketing is a complex task, and you can follow multiple paths on the road to success. We often discuss PPC topics on our blog, but we don’t work in silos and consider law firm SEO to be equally important. Today, we’re back with another guide on search engine optimization for attorneys, explaining […]
Mass torts can be one of the most profitable opportunities out there for law firms that want to invest, grow, and aim for maximum potential. What are the newest and hottest torts in 2021? How can you approach them through digital marketing, and what are the most recent developments? Last summer, in July ‘20, we […]
Every law firm can benefit from a well-structured, thorough reputation management strategy. Reviews matter for prospective clients in any stage of their journey, whether they’re in the initial research phase or ready to commit to a decision. The quality and quantity of reviews can be one of the most decisive factors determining if an individual […]
Google Ads, according to a significant number of legal marketing experts, ourselves included, is one of the strategies yielding the highest and fastest ROI for law firms, if done properly. Marketers, business owners, and general advertisers are constantly looking for additional ways to promote their services/products. One of the most important missions of our Nanato […]
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