The annual Summit of The National Trial Lawyers is a unique opportunity for the top civil plaintiff and criminal law attorneys to gather, network, and exchange points of view and ideas. It’s also an avenue for legal-related agencies and providers to meet-and-greet, while also learning about the latest updates in the legal vertical. This year, […]

Law firms, just like all businesses, are constantly looking for ways to get in front of prospects, engage with them, and turn them into clients. On top of that, law firms want to stay connected through the course of a client’s “lifespan” and keep them happy with both the service and outcome. However, among the […]

A law firm’s website is its window to the online world. It allows prospective clients to find you on the internet, research your practice and services, get in touch with you, and it often gives them a first impression of your values and qualities. So while the design of your site is essential, there are […]

Facebook and Instagram are indispensable components of digital marketing, especially for those law firms that want to enhance their brand awareness, stay top of mind, and remain visible to their prospective customers and target audiences. One of the most critical tools for those goals is the Facebook Pixel, which can help you get the most […]

Editor’s Note: This post was originally published on June 17th, 2021, and was updated on July 2nd, 2021 for accuracy and comprehensiveness. We are living in an ever-evolving digital world, and this year more than ever, has found us spending our lives online, socializing with friends and relatives and working from home. This new reality […]

Social media, especially Facebook, Instagram, and more recent platforms like TikTok and Clubhouse, a voice-only app, are integral parts of our personal and business lives. It’s no different for law firms. Every attorney who wants to stand out, build brand awareness, and get in front of prospective clients must be efficiently present on the most […]

At Nanato Media, we pay particular attention to mass torts, and we always keep an eye on new opportunities. While there are certain risks that attorneys have to evaluate before getting evolved, these cases can represent some of the highest-yielding ROI opportunities. As we’ve previously said in another article, people sometimes compare mass torts to […]

Google’s product offerings and services keep expanding, with several that are being tested or in BETA versions accessible to high-profile accounts. In an effort to “democratize” its research process, communicate the latest developments, and make it more open to the public, Google hosts a yearly event where they share insights on what’s next. Up until […]

Social media ads, especially Facebook Ads, have been a dominant option for law firms that want to raise their brand awareness and get in front of specific audiences with thorough targeting options. Naturally that leads to the question, what will happen with the new policy updates and the potential restrictions that may follow as a […]

Social media plays an increasingly significant role in our lives, both personally and professionally. While the most commonly used platforms (Instagram, Facebook) are primarily used for social and entertainment purposes, one particular network is mainly business-oriented. That network is LinkedIn, where professionals can display their CV, achievements, and capabilities; network with their peers; or even […]

Are you looking to partner with a PPC agency for your law firm’s needs? In this article, we go over the questions you need to ask before deciding. Digital marketing for your law firm is a full-time job, requiring concrete skill sets and a devoted team. Some attorneys choose to do it by themselves. Others […]

Law firm marketing is a complex process, requiring thorough research and carefully executed strategies that help attorneys sustain growth in the long run. Whether you’re looking to sign new cases through PPC or SEO, you need to segment your audience, identify your buyer persona, and target the most valuable prospective clients. We always talk about […]

Are you looking to partner with an SEO agency for your law firm’s needs? In this article, we go over the questions you need to ask before deciding. When will you start seeing results? This is often considered the million-dollar question for SEO. Search engine optimization is a continuous process that needs strategic, ongoing effort […]

Law firm SEO is one of the most important, yet complex parts of an attorney’s digital marketing strategy. It’s not only about the competition, the time, and the resources commitment. It’s also about identifying the proper tools that can help you understand where the value lies and how you can capitalize on it. There are […]

The complete marketing mix for a successful strategy includes paid media, owned media, and earned media. We’re often more concerned with paid strategies and owned strategies, like Google ads, display ads, and social media ads, as well as newsletters, SEO/website, and organic social media presence. However, people tend to forget earned media, which can be […]