PPC

The COVID-19 pandemic is continuously changing our lives, and despite some optimistic predictions, we are still facing its devastating reality in our personal, social, and business lives. How has it evolved since late February, and how is it affecting Pay Per Click for Personal Injury Law Firms? Earlier this year, during the summer, we dedicated […]

If you’re like most business owners, learning that there’s a new option for marketing your law firm should definitely grab your interest. If you heard the option comes from Google, you’d be nothing short of thrilled. So, if you’ve already heard of Google’s Local Services Ads (LSAs), you may already be looking for room in […]

Personal Injury Attorneys are among those who pay the closest attention to digital marketing and, as a matter of fact, PPC for their law firms. Vehicle accidents are among their most sought after cases, but what’s the correlation between road traffic and search intent?   Law firms always look for new clients, for new signed cases, […]

Pay Per Click is one of the best investments your Law Firm can make, yielding immediate results, and excellent ROI. Did you know that Google attributes a Quality Score to your Ads, determining your Cost Per Click (CPC) and potentially Ad ranking?   The world of Search Engine Marketing for Law Firms is complex and competitive, […]

Editor’s Note: This post was originally published on October 20nd 2020 and was updated on June 2nd, 2021 for accuracy and comprehensiveness. Capturing leads and then converting them to potentially signed cases has always been a top priority for Law Firms. Now the Google Search Network offers more options, increasing your opportunities.  We’ve talked a […]

Are you an attorney handling Work Injury cases in the greater DC area? Bilingual PPC is the best investment you can make to sign more cases and increase your Law Firm’s profits with digital marketing. We’ve talked multiple times about the significance of investing in bilingual PPC for Workers Compensation law firms, and we’ve looked […]

COVID-19 has been affecting our lives in every given way, from personal to business, from social gatherings to work-related meetings. If you are an attorney handling bankruptcy cases, this one is for you as we’ll uncover the pandemic’s impact on PPC for bankruptcy law firms.  From the first day that the COVID-19 pandemic started ruling […]

If you are a PI Attorney located in New York or New Jersey and you aren’t investing in bilingual PPC to increase your caseload, you’re missing out on your most significant opportunity.  In previous articles, we’ve talked about the value of bilingual PPC for PI law firms. We’ve uncovered the impact of the COVID-19 pandemic […]

Google has widened its LSAs ad unit, making it available to more Law Firms. Here’s what it takes to start showing your Local Services Ads.  LSAs (Local Services Ads) have been around for a while now, with great success in some verticals, such as HVAC and home services. Still, the legal vertical had only been […]

The impact of COVID-19 has been evident in every aspect of our lives, social, and business. Inevitably the pandemic has also left its marks on Workers Compensation Attorney PPC campaigns.   Since March, COVID-19 has dominated our lives in various ways, from changing the way we socialize with our relatives and friends, to how we conduct […]

Did you know that your competitors can show Google Ads over your Law Firm’s organic result, trying to take advantage of your brand name? No matter if you consider this unethical, Google does not and it happens, so here’s what you need to do to act proactively.  Law Firms, just like yours, invest in digital […]

Editor’s note: This post was originally published in August 10th, 2020 and was updated on August 26th, 2020 for accuracy and comprehensiveness. The COVID-19 pandemic has been impacting our lives since March, and inevitably it would leave its mark on digital marketing as well, but how is it impacting PPC for Immigration Attorneys?  We’ve all […]

Can Display Ads contribute to your Personal Injury law firm’s success in digital marketing? In this article, we explore the Display Network and uncover its added value on your PI PPC.  The Display Network might not be the first thing that comes to mind when thinking about digital marketing for PI law firms. SEM and […]

Do you handle Personal Injury cases? With this guide, you’ll get 7 proven ways that will help you sign more PI cases for your law firm.  Do you wonder what’s the digital marketing strategy that yields the best ROI for Personal Injury law firms? Based on our experience, the best way to increase your PI […]

Editor’s note: This post was originally published on July 14th, 2020 and was updated on July 15th, 2021, for accuracy and comprehensiveness. Does your Personal Injury law firm invest in digital marketing? If you haven’t yet looked into the benefits of Facebook Ads, you might be missing out on an opportunity to sign more cases […]