Legal Marketing

Bringing your Law Firm on the top spot of the SERPs is a complex process through Search Engine Optimization (SEO) that requires commitment in terms of effort, time, resources, and various optimizations.  In a previous article, we talked about Voice Search and its importance to your Attorney SEO. Today, we’ll explore another component that helps […]

Growing your Law Firm is a complex process, requiring hard work and optimizations, from effective and empathetic litigation to digital marketing and the right intake you need to be on top of everything. One of the vital elements is planning and knowing your law firm’s ideal client, your desired buyer persona.    No matter if you’re […]

COVID-19 has been affecting our lives in every given way, from personal to business, from social gatherings to work-related meetings. If you are an attorney handling bankruptcy cases, this one is for you as we’ll uncover the pandemic’s impact on PPC for bankruptcy law firms.  From the first day that the COVID-19 pandemic started ruling […]

If you are a PI Attorney located in New York or New Jersey and you aren’t investing in bilingual PPC to increase your caseload, you’re missing out on your most significant opportunity.  In previous articles, we’ve talked about the value of bilingual PPC for PI law firms. We’ve uncovered the impact of the COVID-19 pandemic […]

Google has widened its LSAs ad unit, making it available to more Law Firms. Here’s what it takes to start showing your Local Services Ads.  LSAs (Local Services Ads) have been around for a while now, with great success in some verticals, such as HVAC and home services. Still, the legal vertical had only been […]

The impact of COVID-19 has been evident in every aspect of our lives, social, and business. Inevitably the pandemic has also left its marks on Workers Compensation Attorney PPC campaigns.   Since March, COVID-19 has dominated our lives in various ways, from changing the way we socialize with our relatives and friends, to how we conduct […]

Did you know that your competitors can show Google Ads over your Law Firm’s organic result, trying to take advantage of your brand name? No matter if you consider this unethical, Google does not and it happens, so here’s what you need to do to act proactively.  Law Firms, just like yours, invest in digital […]

Editor’s note: This post was originally published in August 10th, 2020 and was updated on August 26th, 2020 for accuracy and comprehensiveness. The COVID-19 pandemic has been impacting our lives since March, and inevitably it would leave its mark on digital marketing as well, but how is it impacting PPC for Immigration Attorneys?  We’ve all […]

Facebook adds value to your digital marketing strategy, but while the majority of Attorneys concentrate on Facebook Ads, oftentimes, they forget to take advantage of organic posts.  Lately, we’ve been covering multiple touchpoints around Facebook, its trends, and its added value for law firms. We explored the opportunities that can arise for PI Law Firms […]

In its official statements, Google doesn’t seem to be in favor of link building, but at the same time, law firms with a strong link building strategy perform better in their SEO.  Search Engine Optimization for law firms is a complicated task that takes time, requires commitment, and significant investment. In previous articles, we’ve explored […]

Does your law firm handle Immigration cases? Investing in PPC is the best decision you can make to get in front of your local market and sign more cases. Everything digital has been on the rise in recent years, and this has been even more prominent nowadays, amid COVID-19. The days of social distancing and […]

Have you looked into the opportunities your law firm can get with Mass Torts? Let’s explore the most important lawsuits for 2020, their digital marketing approach, their potential, and the latest developments. People often compare Mass Torts to the stock market, meaning that there’s risk involved, but there is also an opportunity for profit. If […]

Can Display Ads contribute to your Personal Injury law firm’s success in digital marketing? In this article, we explore the Display Network and uncover its added value on your PI PPC.  The Display Network might not be the first thing that comes to mind when thinking about digital marketing for PI law firms. SEM and […]

Do you handle Personal Injury cases? With this guide, you’ll get 7 proven ways that will help you sign more PI cases for your law firm.  Do you wonder what’s the digital marketing strategy that yields the best ROI for Personal Injury law firms? Based on our experience, the best way to increase your PI […]

Are you familiar with Local Search and its potential for law firms? In this article, we focus on local search and Google My Business.  In a previous article, we explained the value of citations management for law firms, we looked into the most important citations categories, and we explored the two approaches you can take […]