PPC (pay-per-click), if implemented correctly, can be a significant traffic and case driver for law firms. Google Ads, with all of their components (Search Network, Display Network, YouTube), are usually the gold standard for attorneys that want to stand out. Google knows that demand is there and is constantly testing out and trying new services […]

2020 was a strange and challenging year for all businesses, including law firms. 2021, however, is here and brings hope and potentially positive changes for attorneys handling Immigration cases. Expectations are high with the change of administration, as Joe Biden takes over from Donald Trump. What does it mean for Immigration law firms, and how […]

2020 is a year that will leave its mark on the US and humanity in general as it was dominated by the COVID-19 pandemic and all its effects. One of these effects was seeing fewer, to no, people on the streets and a minimum amount of car traffic. That had consequences for Personal Injury law […]

Google Ads can be one of the smartest investments, yielding the highest ROI for law firms. They are not a set-it-and-forget-it strategy though, as they require thorough research, careful analysis, and proper execution in every step. What is the top make it or break it tips for law firm Google Ads in 2021? Whether you […]

The year is almost over. We’re just a month short of 2021. 2020 has been a rough year in every aspect of our lives, social and business-wise. The COVID-19 pandemic has been dominating everything since late February. The US elections left their significant mark well, but life goes on, and so did digital marketing in […]

Amid COVID-19, we’ve all seen our lives change in every possible way that we couldn’t have predicted. The pandemic has inevitably affected Law Firms in every practice area, among them those that handle Workers Compensation cases. What’s its impact, though, for WC Attorneys investing in Pay Per Click?   A few months ago, in August, we […]

Digital marketing for Law Firms and PPC can be a somewhat competitive scene. Several Attorneys target similar keywords and aim for the top spot with one goal in mind. Conversions and new signed cases. Are you paying attention to the details that will help you stay steps ahead of the competition? Suppose you are already […]

The COVID-19 pandemic is continuously changing our lives, and despite some optimistic predictions, we are still facing its devastating reality in our personal, social, and business lives. How has it evolved since late February, and how is it affecting Pay Per Click for Personal Injury Law Firms? Earlier this year, during the summer, we dedicated […]

If you’re like most business owners, learning that there’s a new option for marketing your law firm should definitely grab your interest. If you heard the option comes from Google, you’d be nothing short of thrilled. So, if you’ve already heard of Google’s Local Services Ads (LSAs), you may already be looking for room in […]

Personal Injury Attorneys are among those who pay the closest attention to digital marketing and, as a matter of fact, PPC for their law firms. Vehicle accidents are among their most sought after cases, but what’s the correlation between road traffic and search intent?   Law firms always look for new clients, for new signed cases, […]

Are you an attorney handling Work Injury cases in the greater DC area? Bilingual PPC is the best investment you can make to sign more cases and increase your Law Firm’s profits with digital marketing. We’ve talked multiple times about the significance of investing in bilingual PPC for Workers Compensation law firms, and we’ve looked […]

Investing in digital marketing and bilingual PPC is the first step towards increasing your Law Firm’s caseload and maximizing your investment. But are you ready to take the new cases that will come your way? We keep preaching that investing in bilingual PPC is the best decision you can make for your Law Firm’s growth, […]

Growing your Law Firm is a complex process, requiring hard work and optimizations, from effective and empathetic litigation to digital marketing and the right intake you need to be on top of everything. One of the vital elements is planning and knowing your law firm’s ideal client, your desired buyer persona.    No matter if you’re […]

COVID-19 has been affecting our lives in every given way, from personal to business, from social gatherings to work-related meetings. If you are an attorney handling bankruptcy cases, this one is for you as we’ll uncover the pandemic’s impact on PPC for bankruptcy law firms.  From the first day that the COVID-19 pandemic started ruling […]

If you are a PI Attorney located in New York or New Jersey and you aren’t investing in bilingual PPC to increase your caseload, you’re missing out on your most significant opportunity.  In previous articles, we’ve talked about the value of bilingual PPC for PI law firms. We’ve uncovered the impact of the COVID-19 pandemic […]