Social media plays an increasingly significant role in our lives, both personally and professionally. While the most commonly used platforms (Instagram, Facebook) are primarily used for social and entertainment purposes, one particular network is mainly business-oriented. That network is LinkedIn, where professionals can display their CV, achievements, and capabilities; network with their peers; or even […]

Social platforms have been at the epicenter of digital marketing strategies with significant increases in users, traffic, and time spent on the networks. Facebook and Instagram (under common ownership) are two of the most mainstream and broadly used social media platforms, and attorneys often use them for both organic posting and/or paid campaigns. Following the […]

Law firms handling criminal law cases are often overlooked when it comes to their digital marketing efforts and strategies. But what happens when attorneys understand their capabilities and the future needs of their prospective clients, and attract interest and build awareness through social media platforms? Most of the time, when digital marketing experts talk about […]

Social networks are undoubtedly some of the most effective tools a law firm can use for its marketing activities, paid or organic. Facebook is one of the most mainstream networks that attract many attorneys and prospective clients. While ads can drive conversions at competitive CPAs, do you know what it takes consistently to get them […]

Social media apps, like Facebook, Instagram, or Twitter, are on the rise and have seen their user-count skyrocket lately, especially amid the COVID-19 pandemic and social distancing lockdown restrictions. Multiple law firms across the nation include them in their digital marketing mix, and we’ve got to admit that on many occasions, we’ve seen excellent results. […]

TV has been one of the most effective marketing tools for law firms in previous years, especially a decade or so ago. However, it has gradually been replaced by the online world and digital marketing with Google Ads, social media, and SEO. The question that arises here is if TV can contribute to your marketing […]

If you are looking for ways to increase your Law Firm’s caseload, digital marketing is, undoubtedly, the most effective path to take. But how much does it cost? Is my budget enough? Can I achieve significant results? These are some of the questions we come across.  Traditional marketing is not anymore the first or most […]

Content has been in the spotlight for Law Firms, for SEO and engagement purposes, for years. But content is so much more than just practice area pages and blog posts. One of the most vital components is video, which has been attracting the lights, as it’s an effective and efficient way to get in front […]

Editor’s Note: This post was originally published on October 25th, 2020, and was updated on July 2nd, 2021 for accuracy and comprehensiveness. Social Networking platforms have been on a constant rise lately; social distancing due to COVID-19 has drastically improved their reach and significance. One of the most sought-after networks is Instagram, and today we’ll […]

Social Media sites, like Facebook, Twitter, LinkedIn, and Instagram, are among the most popular networking platforms, and, with social distancing, they play a significant role in our lives, now more than ever. But how do they influence your law firm? In previous articles, we’ve talked about Facebook’s value, both through organic posting and reach and […]

Facebook adds value to your digital marketing strategy, but while the majority of Attorneys concentrate on Facebook Ads, oftentimes, they forget to take advantage of organic posts.  Lately, we’ve been covering multiple touchpoints around Facebook, its trends, and its added value for law firms. We explored the opportunities that can arise for PI Law Firms […]

Editor’s note: This post was originally published on July 14th, 2020 and was updated on July 15th, 2021, for accuracy and comprehensiveness. Does your Personal Injury law firm invest in digital marketing? If you haven’t yet looked into the benefits of Facebook Ads, you might be missing out on an opportunity to sign more cases […]

For decades, the most important marketing mediums for law firms were television and radio. Of course, a few other options deserved attention, too. The sides of buses and the benches people sat on when waiting for them were always popular. Obviously, billboards did really well in certain markets, too. But nothing compared to getting in […]

Law Firms often concentrate on their SEO for organic traffic or Google Ads for PPC and they tend to disregard other options such as Facebook. Did you know that Facebook Ads can add great value to your PPC campaigns?  Paid marketing can be very effective for your law firm as it can contribute immediately, yielding […]

What is content marketing? Is it important for law firms? Is it relevant amid COVID-19? Your companion to legal content marketing that stands out. The ongoing COVID-19 pandemic has changed the way we live, and we conduct business. It has also shifted marketing efforts and intent. Health concerns and social distancing means canceled or postponed events; […]