Personal Injury Attorneys are among those who pay the closest attention to digital marketing and, as a matter of fact, PPC for their law firms. Vehicle accidents are among their most sought after cases, but what’s the correlation between road traffic and search intent?   Law firms always look for new clients, for new signed cases, […]

COVID-19 has been affecting our lives in every given way, from personal to business, from social gatherings to work-related meetings. If you are an attorney handling bankruptcy cases, this one is for you as we’ll uncover the pandemic’s impact on PPC for bankruptcy law firms.  From the first day that the COVID-19 pandemic started ruling […]

The impact of COVID-19 has been evident in every aspect of our lives, social, and business. Inevitably the pandemic has also left its marks on Workers Compensation Attorney PPC campaigns.   Since March, COVID-19 has dominated our lives in various ways, from changing the way we socialize with our relatives and friends, to how we conduct […]

Editor’s note: This post was originally published in August 10th, 2020 and was updated on August 26th, 2020 for accuracy and comprehensiveness. The COVID-19 pandemic has been impacting our lives since March, and inevitably it would leave its mark on digital marketing as well, but how is it impacting PPC for Immigration Attorneys?  We’ve all […]

What’s the effect of the new normality to digital marketing? In this article, we’ll explore facts and metrics, and we’ll come up with actionable tips that will help your law firm succeed in digital marketing. The ongoing COVID-19 pandemic has affected multiple sides of our life, social, and business, including the way we plan our […]

Small businesses are considered the spine of the modern economy, and Facebook wants to support them with a $100 million grant. Today we give an overview of the initiative and explore tips for your law firm. In a previous article, we covered Google’s initiative to grant $340 million in Ad Credit for SMBs. Now, it’s time […]

What is content marketing? Is it important for law firms? Is it relevant amid COVID-19? Your companion to legal content marketing that stands out. The ongoing COVID-19 pandemic has changed the way we live, and we conduct business. It has also shifted marketing efforts and intent. Health concerns and social distancing means canceled or postponed events; […]

Google cares and values its partners, no matter if they are large corporations or small/medium businesses. With its current initiative, the company is injecting $340 million in Ad credits to aid SMBs to retain their digital presence.  Various businesses, across almost every industry, have been affected by COVID-19, and signs of a crisis are becoming […]

Search behavior, trends, and volumes have changed. How does this affect your campaigns, and how should you navigate your SEM campaigns amid COVID-19? A guide that will help your law firm stay on top during the pandemic.  March was the month that signified a need to adapt. Businesses had to initially deal with remote working, […]

Can your firm handle bankruptcy cases? Experts expect a rise in such cases amid COVID-19, and you should be ready to land as many as possible. Be proactive and generate cases with digital marketing. Not long ago, less than a month, nobody could predict the direction of the worldwide economy. Consumers were confident, and we […]

In a recent article, we covered the most prominent changes and limitations in GMB.  New reviews are on hold. You won’t be able to post review replies. Questions and Answers (Q&A) will be unavailable. Info Section is functional and important to monitor. Listing Verification will be available but delayed.  Products (services) are still available. Posts are […]

he pandemic has forced us to spend more time at home. What does this mean for search volumes, trends, and devices? There’s no doubt that our lives have changed radically in the past few weeks amid the COVID-19 pandemic. Be it personal, social, or business life, we’ve seen so many shifts that go beyond any […]

A guide on how to formulate a clear vision and make the correct strategic decisions for your law firm while caring for your team and community, amid COVID-19 outbreak.   Let’s stay human, now more than ever. You and your law firm can stand out, and become a point of reference for your employees, your clients, […]

Digital Marketing is more than a necessity. It’s an opportunity for your law firm to be ahead of the competition. The current pandemic is bringing uncertainty to every business, law firms included, and almost every leader is evaluating targets and goals. One of the most common questions in every leader’s list is “What should I […]

When it comes to Google Ads, most law firms make almost every effort to find an edge over their competition.  They look for different keywords. They try different types of copy. They test different kinds of landing pages. And yet, the vast majority of law firms miss out on the most important – and easiest – way to give their Google […]