Everyone knows that growing a business means understanding which demographics will help it grow the most. And yet, many law firms don’t segment their markets to include important cultural differentiators. Instead, most only focus on age, gender, and location. This is a huge mistake, though, as the U.S. Hispanic population is arguably the most important […]

For decades, the most important marketing mediums for law firms were television and radio. Of course, a few other options deserved attention, too. The sides of buses and the benches people sat on when waiting for them were always popular. Obviously, billboards did really well in certain markets, too. But nothing compared to getting in […]

Back in 1979, the Buggles fatefully informed the world that, sadly, “Video killed the radio star.” (Moment of silence) Fast forward more than 40 years, and it appears video is up to its old tricks. Since COVID-19 began ruining everything, the popularity of video calls has skyrocketed for everything from interacting with others face-to-face (whether […]

Are you an Attorney handling Immigration Cases? June 18, signaled a great win for DACA and you should be prepared for the new cases that require your help. Thursday, June 18, will be staying in history as a great win for equal chances and the young generations. DACA stands for Deferred Action for Childhood Arrivals, […]

Editor’s note: This post was originally published on June 20th, 2020, and was updated on  July 23rd, 2021, for accuracy and comprehensiveness. What is a landing page, and how is it associated with your law firm’s Google Ads campaigns. In this article, we’ll explore the value of landing pages, and we’ll explain why you shouldn’t […]

Law Firms often concentrate on their SEO for organic traffic or Google Ads for PPC and they tend to disregard other options such as Facebook. Did you know that Facebook Ads can add great value to your PPC campaigns?  Paid marketing can be very effective for your law firm as it can contribute immediately, yielding […]

Local Citations are any online mention of your law firm’s details, name, address, URL, and phone number. What are their purposes, and how can your law firm benefit from a solid local citations strategy?  Localization and geotargeting are critical components of every law firm’s digital marketing strategy. Multiple factors can influence an Attorney’s local digital […]

Creating content that is appealing to Hispanic audiences requires much more than a simple translation of your existing material. Learn why transcreation is an important asset for your law firm’s bilingual digital marketing efforts.  There are numerous reasons why your law firm should run digital marketing campaigns in Spanish, but to do it effectively, you […]

Are you investing in digital marketing for your law firm? Then you know that a Call-to-Action (Call, Webform, Text Message) is the step bringing you closer to your next signed clients. Are you paying the required attention to your CTA tracking? The ultimate goal of every digital marketing campaign for law firms is an increase […]

Editor’s note: This post was originally published in June 6th, 2020 and was updated on August 14th, 2020 for accuracy and comprehensiveness. What matters more than getting in front of your local community? Did you know that you can reach your audience and attract more qualified leads with Google Local Services Ads for Lawyers? Google […]

Did you want your share of the $340m Google offered to small businesses in Ad Credits? How does Google hand out the Ad credits, and what should you do with it? Back in April, Google announced its initiative to support SMBs with $340m in Ad Credits. In our previous article, we explained all you need […]

Return On Investment is the top priority for every PPC campaign. If you want to maximize your law firm’s ROI with Google Ads, you need to reevaluate these 8 ways that might be costing you money.  As digital marketing professionals, we’ve heard multiple stories of law firms that haven’t been able to succeed with their […]

Editor’s note: This post was originally published in May 30th, 2020 and was updated on June 5th, 2020, and July 15th, 2021, for accuracy and comprehensiveness. What are featured snippets? How can you elevate your law firm’s organic results to get that spot? Today, we come up with 5 actionable tips for your legal SEO […]

What makes a good PPC campaign yield great results for your law firm? There are numerous factors and tools that you need to consider when deciding to invest in Search Engine Marketing, and your negative keywords are one of them. Start with market research and identify the right high intent keywords you want to target […]

Have you considered Google’s video platform, YouTube, for your law firm’s digital marketing? Today, we’ll explore the possibilities YouTube offers and how they can be beneficial for both brand awareness and engagement with your law firm’s community. In previous articles, we’ve covered various aspects around PPC, including the Display Network and its importance for law […]