Social Media Marketing

In the age of social media, simply creating content to stay relevant is not enough. You have to know how to do it right. Creative design that attracts viewers is the way to go!  It is not surprising that video is the queen of social media content. With tech giants such as Google and Meta […]

We get it: You’re a successful lawyer with a hefty caseload, and you have no time to think about your law firm’s social media marketing strategy.  You have a loyal following on Facebook, and that’s all that matters. But in reality, you could be missing out on potential clients if you’re not thinking about your […]

You probably spend hours glued to your phone watching viral TikToks on your social media feed. As of 2022, TikTok reportedly has over 1 billion monthly active users. You just need to know the ins and outs of the platform, and in no time, your law firm can also go viral.

Social media networks represent one of the brightest opportunities for law firms to engage with their target audiences, build brand awareness, and stay top of mind. But how do you measure success, and what makes a successful campaign? One of the decisive factors is engagement. Today we’ll look into the specifics, keeping an eye on […]

Facebook Ads is one of the highest-capability tools out there for any law firm that wants to raise brand awareness, get in front of targeted audiences, drive traffic, and/or generate leads. But, as with everything in the digital world, success is not guaranteed, and you might face challenges and ads that don’t convert or bring […]

In our modern and digitized world, social media isn’t really optional for any law firm (or business in general). Networks like Facebook, Instagram, LinkedIn, or even the emerging TikTok are a necessity for attorneys who want to stay relevant, raise their brand awareness, and get in front of relevant audiences.  If you are familiar with […]

Video is constantly gaining ground on businesses’ preferences to create brand awareness, get in front of their prospective clients, and potentially acquire new leads. Youtube is the most well-known video-sharing platform, offering multiple opportunities for law firms that want to make the most of their video assets. Be it ads or organic presence. No attorney […]

Facebook and Instagram are indispensable components of digital marketing, especially for those law firms that want to enhance their brand awareness, stay top of mind, and remain visible to their prospective customers and target audiences. One of the most critical tools for those goals is the Facebook Pixel, which can help you get the most […]

Social media, especially Facebook, Instagram, and more recent platforms like TikTok and Clubhouse, a voice-only app, are integral parts of our personal and business lives. It’s no different for law firms. Every attorney who wants to stand out, build brand awareness, and get in front of prospective clients must be efficiently present on the most […]

Social media ads, especially Facebook Ads, have been a dominant option for law firms that want to raise their brand awareness and get in front of specific audiences with thorough targeting options. Naturally that leads to the question, what will happen with the new policy updates and the potential restrictions that may follow as a […]

Social media plays an increasingly significant role in our lives, both personally and professionally. While the most commonly used platforms (Instagram, Facebook) are primarily used for social and entertainment purposes, one particular network is mainly business-oriented. That network is LinkedIn, where professionals can display their CV, achievements, and capabilities; network with their peers; or even […]

Instagram is one of the most effective social media platforms out there, especially for law firms and other businesses wanting to enhance their brand awareness. If you’ve been on the network for several years already, you know that it has changed, both in terms of its looks and capabilities as well as the way its […]

Social platforms have been at the epicenter of digital marketing strategies with significant increases in users, traffic, and time spent on the networks. Facebook and Instagram (under common ownership) are two of the most mainstream and broadly used social media platforms, and attorneys often use them for both organic posting and/or paid campaigns. Following the […]

Law firms handling criminal law cases are often overlooked when it comes to their digital marketing efforts and strategies. But what happens when attorneys understand their capabilities and the future needs of their prospective clients, and attract interest and build awareness through social media platforms? Most of the time, when digital marketing experts talk about […]

Social networks are undoubtedly some of the most effective tools a law firm can use for its marketing activities, paid or organic. Facebook is one of the most mainstream networks that attract many attorneys and prospective clients. While ads can drive conversions at competitive CPAs, do you know what it takes consistently to get them […]