Legal Marketing

Today’s article is your go-to, straightforward guide to lead magnets. What are they? How can they help you attract and convert leads & prospective clients for your law firm? All you need to know in one place, plus actionable tips on how to stay on top of the challenges you might face down the road.  […]

To be successful at marketing to the Latinx community in 2022, there’s no need for wild predictions. The facts below don’t lie. And using those facts to communicate better can make a significant impact on your Spanish marketing strategy. You may be surprised at the results if you start getting these things right: What Is […]

As a pioneer in its field, Google constantly develops new features and creates updates that aim to improve overall user experience and search results. Among its many updates, the internet behemoth recently introduced its new Three Strike pilot program and expanded the results panel capabilities.  June and July 2021 have been two months that have […]

Google is constantly trying to improve its algorithm, create better user experiences, and enrich the SERPs with results that cater to queries. These efforts are facilitated through updates, with the most notable (and large-scale) being the core updates. The latest of them occurred earlier this month, July 2021. As it’s now rolled out, we’ll review its […]

Social media networks represent one of the brightest opportunities for law firms to engage with their target audiences, build brand awareness, and stay top of mind. But how do you measure success, and what makes a successful campaign? One of the decisive factors is engagement. Today we’ll look into the specifics, keeping an eye on […]

Facebook Ads is one of the highest-capability tools out there for any law firm that wants to raise brand awareness, get in front of targeted audiences, drive traffic, and/or generate leads. But, as with everything in the digital world, success is not guaranteed, and you might face challenges and ads that don’t convert or bring […]

In our modern and digitized world, social media isn’t really optional for any law firm (or business in general). Networks like Facebook, Instagram, LinkedIn, or even the emerging TikTok are a necessity for attorneys who want to stay relevant, raise their brand awareness, and get in front of relevant audiences.  If you are familiar with […]

Podcasts are an often overlooked component that law firms can add to their marketing mix in our opinion. However, recently podcasts have started attracting the marketing attention we think they deserve. Most of the time, we tend to concentrate on paid media, organic presence, and other digital assets, such as video. Still, podcasts represent a […]

Google is constantly looking to update its services and product offerings, creating a seamless experience for businesses and searchers. To aid in these efforts, the internet giant introduced several updates that assist in privacy & security, rankings, and UX (user experience). With its recent focus on security and anti-spam, Google introduced a search spam update […]

Video is constantly gaining ground on businesses’ preferences to create brand awareness, get in front of their prospective clients, and potentially acquire new leads. Youtube is the most well-known video-sharing platform, offering multiple opportunities for law firms that want to make the most of their video assets. Be it ads or organic presence. No attorney […]

Several months ago, Google announced a new ranking algorithm, judging websites on their UX (User Experience) and perceived quality as provided by the searchers. Those ranking factors are summed up as the Core Web Vitals, and the related update is the Page Experience update.   A couple of months ago, back in early May 2021, we […]

The annual Summit of The National Trial Lawyers is a unique opportunity for the top civil plaintiff and criminal law attorneys to gather, network, and exchange points of view and ideas. It’s also an avenue for legal-related agencies and providers to meet-and-greet, while also learning about the latest updates in the legal vertical. This year, […]

Law firms, just like all businesses, are constantly looking for ways to get in front of prospects, engage with them, and turn them into clients. On top of that, law firms want to stay connected through the course of a client’s “lifespan” and keep them happy with both the service and outcome. However, among the […]

A law firm’s website is its window to the online world. It allows prospective clients to find you on the internet, research your practice and services, get in touch with you, and it often gives them a first impression of your values and qualities. So while the design of your site is essential, there are […]

Facebook and Instagram are indispensable components of digital marketing, especially for those law firms that want to enhance their brand awareness, stay top of mind, and remain visible to their prospective customers and target audiences. One of the most critical tools for those goals is the Facebook Pixel, which can help you get the most […]