Legal Marketing

he pandemic has forced us to spend more time at home. What does this mean for search volumes, trends, and devices? There’s no doubt that our lives have changed radically in the past few weeks amid the COVID-19 pandemic. Be it personal, social, or business life, we’ve seen so many shifts that go beyond any […]

Social Media are part of our lives; especially nowadays, since during the COVID-19 outbreak users are spending even more time on social platforms. Tik Tok is the one that Gen Z uses the most.   The ongoing pandemic is keeping us partially isolated, away from many of our beloved ones, and incapable of performing our most […]

A guide on how to formulate a clear vision and make the correct strategic decisions for your law firm while caring for your team and community, amid COVID-19 outbreak.   Let’s stay human, now more than ever. You and your law firm can stand out, and become a point of reference for your employees, your clients, […]

Digital Marketing is more than a necessity. It’s an opportunity for your law firm to be ahead of the competition. The current pandemic is bringing uncertainty to every business, law firms included, and almost every leader is evaluating targets and goals. One of the most common questions in every leader’s list is “What should I […]

When it comes to Google Ads, most law firms make almost every effort to find an edge over their competition.  They look for different keywords. They try different types of copy. They test different kinds of landing pages. And yet, the vast majority of law firms miss out on the most important – and easiest – way to give their Google […]

Editor’s note: This article was originally posted on March 23rd and was updated on April 8th for accuracy and comprehensiveness.  The way we conduct business is changing, and so does Google My Business (GMB). Here is what you need to know about the disabled or limited features. Daily life is changing, people are working remotely, […]

COVID-19 is a reality, what’s the next step for your law firm? We take a look at digital transformation and remote working. It’s a reality, COVID-19 is changing our everyday lives, the way we work, the way we communicate, the way we socialize, and the way we think. What we considered to be our daily routine […]

Last week, Google cracked down on some Review Rich Results, but which law firm results will stop showing star ratings and which will continue to show them? And most important, what can you do so Google shows Rich Results on your organic listings? Starmageddon, or if you prefer calling it by its official name, Sept. 2019 […]

Other law firms will do anything (ethical or unethical) to steal leads from you. Stop bleeding leads by applying these three bulletproof digital branding strategies.  When I am researching a law firm’s digital strategy and see that their brand name has an average cost-per-click of at least two digits, it tells me two things. Number […]

Google Marketing Live 2019 took place in May of this year; at this invite-only affair, Google shares the most significant developments and announcements with their top partners. We were invited to attend again this year, and as you would expect, we’ve skimmed down two days’ worth of news and innovations into three takeaways that you […]

SEO is a moving target, and this post explains how to keep your law firm on the right SEO track. SMX 2019 took place in Seattle at the beginning of June. For those who are not familiar with SMX, it is a yearly gathering of the who’s who of the Digital Marketing world, where the […]

Running Personal Injury Google Ads? Read this first. One of the most common issues we encounter when we have conversations with law firms is that they feel that Google Ads has many downsides. Some have that sentiment due to the personal experience and some due to frightening stories from other law firms who have failed […]

The 3 most valuable digital marketing takeaways for your law firm from SXSW 2019. Nanato Media is constantly participating in innovation and leading marketing events that challenge the status quo, like this year’s SWSW in Austin, TX. Here are the three secrets to a successful strategy that anyone who is someone in the Digital Marketing space agrees with:​ […]

Hispanics are amongst the most desirable clients for law firms. But are you relevant to them? In an age where people care more than ever about their identity and heritage, making a cultural connection with your desired market is a must. Hispanics stand out for being overly selective about whom they hire to handle their legal […]

By avoiding these common Google Ads mistakes, you can increase qualified conversions for your Law Firm. Google Ads can be a powerful platform for your law firm, one that can put you in front of potential injured clients who need your help. However, if your Google Ads account is not configured and optimized frequently, it can generate junk […]