The 3 most valuable digital marketing takeaways for your law firm from SXSW 2019.
Nanato Media is constantly participating in innovation and leading marketing events that challenge the status quo, like this year’s SWSW in Austin, TX. Here are the three secrets to a successful strategy that anyone who is someone in the Digital Marketing space agrees with:
Takeaway #1: Use artificial intelligence
Let AI handle the data analytics, and start making decisions about your marketing investment that will yield your desired results. Marketing activities cost a lot, and it’s time for you to completely remove intuition and guesswork by letting AI do its job, so you can focus on winning cases.
TAKE ACTION: Our Google Ads Management Program is developed and optimized based on data that we collect from your law firm’s website and, social media, as well as those of your competitors. We measure daily which ads and banners are getting the most interactions, which landing pages are converting at the best rate, and which keywords are converting the highest- quality leads. We use AI to make decisions about where to increase or decrease budgets on your campaigns based on this performance data, but we also use it to improve the tone and message of your copy based on what is helping to create a stronger, more human connection between you and your users.
Takeaway #2: Measure conversions, not traffic
For a long time, law firms have been obsessed with traffic volume, the number of monthly new visitors, and keyword ranking. And while those are indeed important, you should be more concerned about providing your visitors with seamless user experience, outstanding content, and a responsive site that will allow them to take a conversion action from anywhere, on any page.
TAKE ACTION: SEO ranks as a marketing investment with an average ROI of 680%. Our SEO & Conversion Optimization Program will make your website available to users that need your help, even though they don’t know it yet. Furthermore, we will ensure that not only are you ranking high for keywords that directly relate to your practice areas but also that your website is optimized to perform in a fast and reliable manner, no matter what device or browser is being used, your users will have a first-class experience that in return will get you the highest rankings.
Takeaway #3: Do omnichannel marketing
Users want choices, and that means you need to be available to them in whichever platforms they decide they want to interact with you on. Have you ever searched online for a pair of shoes you like, added them to your basket, but then left the site without buying? After that you saw the same shoes on your Facebook feed, and as you visited other sites. And 24 hours later, you got an email from the online store titled: “if you snooze you lose” stating that there is only one last pair of shoes available in stock, and they offer you a 10% coupon on top of that? End of the story, you ended up buying the shoes.
TAKE ACTION: The average user needs to have six to eight digital interactions with your law firm before they convert. Reminding them that you are there on the platforms they spend most of their online time is critical. For help with this, enter our Facebook Retargeting Booster. We developed this service to engage users who have clicked on your Google Ads or visited your website organically with a powerful message that entices them to convert.
Are you ready to take your law firm to the next level? Reach out for a free consultation. Whether you already have a strategy in place and want us to evaluate it or you are starting from scratch, we are here to help.