Are you looking to partner with a PPC agency for your law firm’s needs? In this article, we go over the questions you need to ask before deciding. Digital marketing for your law firm is a full-time job, requiring concrete skill sets and a devoted team. Some attorneys choose to do it by themselves. Others […]
PPC (pay-per-click), if implemented correctly, can be a significant traffic and case driver for law firms. Google Ads, with all of their components (Search Network, Display Network, YouTube), are usually the gold standard for attorneys that want to stand out. Google knows that demand is there and is constantly testing out and trying new services […]
You can measure the success of digital marketing for law firms, whether it’s PPC or SEO, in various ways. It can be website traffic, unique visitors, bounce rate, CPC (Cost Per Click), or CPA (Cost Per Acquisition). However, in the end, it all boils down to conversions; in other words, signed cases and new clients. […]
2020 was a strange and challenging year for all businesses, including law firms. 2021, however, is here and brings hope and potentially positive changes for attorneys handling Immigration cases. Expectations are high with the change of administration, as Joe Biden takes over from Donald Trump. What does it mean for Immigration law firms, and how […]
Google Ads can be one of the smartest investments, yielding the highest ROI for law firms. They are not a set-it-and-forget-it strategy though, as they require thorough research, careful analysis, and proper execution in every step. What is the top make it or break it tips for law firm Google Ads in 2021? Whether you […]
No matter how unpredictable and unpleasant 2020 has been, marketing for Law Firms never stops. 2021 is approaching, and it brings light at the end of the tunnel. If you want to be ready for the arising opportunities, you need to start looking at the untapped potential. In the past couple of weeks, we looked […]
Content has been in the spotlight for Law Firms, for SEO and engagement purposes, for years. But content is so much more than just practice area pages and blog posts. One of the most vital components is video, which has been attracting the lights, as it’s an effective and efficient way to get in front […]
The year is almost over. We’re just a month short of 2021. 2020 has been a rough year in every aspect of our lives, social and business-wise. The COVID-19 pandemic has been dominating everything since late February. The US elections left their significant mark well, but life goes on, and so did digital marketing in […]
Personal Injury Attorneys are among those who pay the closest attention to digital marketing and, as a matter of fact, PPC for their law firms. Vehicle accidents are among their most sought after cases, but what’s the correlation between road traffic and search intent? Law firms always look for new clients, for new signed cases, […]
Pay Per Click is one of the best investments your Law Firm can make, yielding immediate results, and excellent ROI. Did you know that Google attributes a Quality Score to your Ads, determining your Cost Per Click (CPC) and potentially Ad ranking? The world of Search Engine Marketing for Law Firms is complex and competitive, […]
Editor’s Note: This post was originally published on October 20nd 2020 and was updated on June 2nd, 2021 for accuracy and comprehensiveness. Capturing leads and then converting them to potentially signed cases has always been a top priority for Law Firms. Now the Google Search Network offers more options, increasing your opportunities. We’ve talked a […]
Are you an attorney handling Work Injury cases in the greater DC area? Bilingual PPC is the best investment you can make to sign more cases and increase your Law Firm’s profits with digital marketing. We’ve talked multiple times about the significance of investing in bilingual PPC for Workers Compensation law firms, and we’ve looked […]
Growing your Law Firm is a complex process, requiring hard work and optimizations, from effective and empathetic litigation to digital marketing and the right intake you need to be on top of everything. One of the vital elements is planning and knowing your law firm’s ideal client, your desired buyer persona. No matter if you’re […]
COVID-19 has been affecting our lives in every given way, from personal to business, from social gatherings to work-related meetings. If you are an attorney handling bankruptcy cases, this one is for you as we’ll uncover the pandemic’s impact on PPC for bankruptcy law firms. From the first day that the COVID-19 pandemic started ruling […]
If you are a PI Attorney located in New York or New Jersey and you aren’t investing in bilingual PPC to increase your caseload, you’re missing out on your most significant opportunity. In previous articles, we’ve talked about the value of bilingual PPC for PI law firms. We’ve uncovered the impact of the COVID-19 pandemic […]
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