At Nanato Media, we pay particular attention to mass torts, and we always keep an eye on new opportunities. While there are certain risks that attorneys have to evaluate before getting evolved, these cases can represent some of the highest-yielding ROI opportunities. As we’ve previously said in another article, people sometimes compare mass torts to […]

Google’s product offerings and services keep expanding, with several that are being tested or in BETA versions accessible to high-profile accounts. In an effort to “democratize” its research process, communicate the latest developments, and make it more open to the public, Google hosts a yearly event where they share insights on what’s next. Up until […]

Are you looking to partner with a PPC agency for your law firm’s needs? In this article, we go over the questions you need to ask before deciding. Digital marketing for your law firm is a full-time job, requiring concrete skill sets and a devoted team. Some attorneys choose to do it by themselves. Others […]

PPC (pay-per-click), if implemented correctly, can be a significant traffic and case driver for law firms. Google Ads, with all of their components (Search Network, Display Network, YouTube), are usually the gold standard for attorneys that want to stand out. Google knows that demand is there and is constantly testing out and trying new services […]

Google constantly tries to improve its service quality, offering transparency and seamless experiences to its customers/users. In that vein, the internet behemoth is committed to providing extended choices and control over ads and has, therefore, started verifying advertisers’ identities.  Transparency isn’t a new concept in Google Ads. The company has long offered the option for […]

Law firms, just like all businesses investing in Google Ads, should know that paid marketing campaigns are not a “set them and forget them” strategy. They require fine-tuning and optimizations. To ensure that your Google Ads strategy yields the maximum ROI, you should understand, monitor, and track the following KPIs (Key Performance Indicators). Clicks It […]

Google Ads is one of the top options for law firms aiming for sustainable growth through marketing. The COVID-19 pandemic has changed our lives in so many ways. Among the most impacted marketing aspects is the continuously growing importance of digital components. As the leading search network, Google understands the current environment and is trying […]

2020 is a year that will leave its mark on the US and humanity in general as it was dominated by the COVID-19 pandemic and all its effects. One of these effects was seeing fewer, to no, people on the streets and a minimum amount of car traffic. That had consequences for Personal Injury law […]

Google Ads can be one of the smartest investments, yielding the highest ROI for law firms. They are not a set-it-and-forget-it strategy though, as they require thorough research, careful analysis, and proper execution in every step. What is the top make it or break it tips for law firm Google Ads in 2021? Whether you […]

If you are looking for ways to increase your Law Firm’s caseload, digital marketing is, undoubtedly, the most effective path to take. But how much does it cost? Is my budget enough? Can I achieve significant results? These are some of the questions we come across.  Traditional marketing is not anymore the first or most […]

No matter how unpredictable and unpleasant 2020 has been, marketing for Law Firms never stops. 2021 is approaching, and it brings light at the end of the tunnel. If you want to be ready for the arising opportunities, you need to start looking at the untapped potential. In the past couple of weeks, we looked […]

The year is almost over. We’re just a month short of 2021. 2020 has been a rough year in every aspect of our lives, social and business-wise. The COVID-19 pandemic has been dominating everything since late February. The US elections left their significant mark well, but life goes on, and so did digital marketing in […]

Amid COVID-19, we’ve all seen our lives change in every possible way that we couldn’t have predicted. The pandemic has inevitably affected Law Firms in every practice area, among them those that handle Workers Compensation cases. What’s its impact, though, for WC Attorneys investing in Pay Per Click?   A few months ago, in August, we […]

Digital marketing for Law Firms and PPC can be a somewhat competitive scene. Several Attorneys target similar keywords and aim for the top spot with one goal in mind. Conversions and new signed cases. Are you paying attention to the details that will help you stay steps ahead of the competition? Suppose you are already […]

The COVID-19 pandemic is continuously changing our lives, and despite some optimistic predictions, we are still facing its devastating reality in our personal, social, and business lives. How has it evolved since late February, and how is it affecting Pay Per Click for Personal Injury Law Firms? Earlier this year, during the summer, we dedicated […]