PPC

Editor’s note: This post was originally published in July 3rd, 2020 and was updated on August 17th, 2020 for accuracy and comprehensiveness. COVID-19 has impacted our personal and business lives in numerous ways, but what’s the pandemic’s impact on digital marketing for Personal Injury Attorneys?   Since the beginning of the pandemic, we’ve seen our lives […]

Does your law firm handle Workers Compensation cases? This guide gives you 7 simple, effective, and actionable tips that will help you increase your caseload. Carefully optimized and executed PPC campaigns is the best way to increase your Workers Comp cases and maximize your Return On Digital Marketing Investment. By running WC Google Ads for […]

Are you an Attorney handling Personal Injury Cases? If you are not actively investing in PPC, you are missing out on an excellent opportunity to increase your caseload We live in a continually changing social and economic environment where digital is gaining ground in every aspect of our lives. In the past, Personal Injury Attorneys […]

Does your law firm need new clients on a regular basis? No? Alright, well thanks for stopping by. For everyone else, one of the easiest ways you can consistently generate new clients for your law firm is by running Google Ads. The long list of advantages includes everything from a predictable budget to the potential […]

There have never been more options for marketing your law firm. You can buy space on benches, the sides of buses, billboards, and even grocery store receipts. If you live in the 21st century, though, you can also invest in online marketing that is more affordable and reaches more prospects. But, even then, you’ll run […]

Did you know that your ROI might be at stake if you don’t control your clicks’ sources? Click fraud is real and you need to shield your law firm and protect your PPC investment. Imagine seeing your budget depleted in a day without getting any genuine interest from the clicks, and of course, no valid […]

Are you an Attorney handling Immigration Cases? June 18, signaled a great win for DACA and you should be prepared for the new cases that require your help. Thursday, June 18, will be staying in history as a great win for equal chances and the young generations. DACA stands for Deferred Action for Childhood Arrivals, […]

Editor’s note: This post was originally published on June 20th, 2020, and was updated on  July 23rd, 2021, for accuracy and comprehensiveness. What is a landing page, and how is it associated with your law firm’s Google Ads campaigns. In this article, we’ll explore the value of landing pages, and we’ll explain why you shouldn’t […]

Are you investing in digital marketing for your law firm? Then you know that a Call-to-Action (Call, Webform, Text Message) is the step bringing you closer to your next signed clients. Are you paying the required attention to your CTA tracking? The ultimate goal of every digital marketing campaign for law firms is an increase […]

Editor’s note: This post was originally published in June 6th, 2020 and was updated on August 14th, 2020 for accuracy and comprehensiveness. What matters more than getting in front of your local community? Did you know that you can reach your audience and attract more qualified leads with Google Local Services Ads for Lawyers? Google […]

Did you want your share of the $340m Google offered to small businesses in Ad Credits? How does Google hand out the Ad credits, and what should you do with it? Back in April, Google announced its initiative to support SMBs with $340m in Ad Credits. In our previous article, we explained all you need […]

Return On Investment is the top priority for every PPC campaign. If you want to maximize your law firm’s ROI with Google Ads, you need to reevaluate these 8 ways that might be costing you money.  As digital marketing professionals, we’ve heard multiple stories of law firms that haven’t been able to succeed with their […]

What makes a good PPC campaign yield great results for your law firm? There are numerous factors and tools that you need to consider when deciding to invest in Search Engine Marketing, and your negative keywords are one of them. Start with market research and identify the right high intent keywords you want to target […]

Have you considered Google’s video platform, YouTube, for your law firm’s digital marketing? Today, we’ll explore the possibilities YouTube offers and how they can be beneficial for both brand awareness and engagement with your law firm’s community. In previous articles, we’ve covered various aspects around PPC, including the Display Network and its importance for law […]

Most of the time, when thinking about digital marketing, the first options that will come to mind are Search Engine Optimization for organic traffic, and Search Engine Marketing (Search Network Ads) for paid campaigns. In previous articles, we covered the importance of running highly relevant PPC campaigns in English and Spanish while last week we […]