Legal Marketing

TV has been one of the most effective marketing tools for law firms in previous years, especially a decade or so ago. However, it has gradually been replaced by the online world and digital marketing with Google Ads, social media, and SEO. The question that arises here is if TV can contribute to your marketing […]

2020 was a strange and challenging year for all businesses, including law firms. 2021, however, is here and brings hope and potentially positive changes for attorneys handling Immigration cases. Expectations are high with the change of administration, as Joe Biden takes over from Donald Trump. What does it mean for Immigration law firms, and how […]

2020 is a year that will leave its mark on the US and humanity in general as it was dominated by the COVID-19 pandemic and all its effects. One of these effects was seeing fewer, to no, people on the streets and a minimum amount of car traffic. That had consequences for Personal Injury law […]

Google Ads can be one of the smartest investments, yielding the highest ROI for law firms. They are not a set-it-and-forget-it strategy though, as they require thorough research, careful analysis, and proper execution in every step. What is the top make it or break it tips for law firm Google Ads in 2021? Whether you […]

Creating unique and original content for your law firm is always a top priority. Is it enough though to get you the results you were looking for when you decided to invest in it? Getting your assets in front of your target audience should be among your ultimate goals, and today we’re going to look […]

How many times have you heard us (or read on our blog) talk about the value of content? We’ve also explored the importance of community outreach and community awareness. What about combining these concepts?  In previous articles, we uncovered the value of unique and original content in multiple formats. One of them is educational content. […]

Law Firms often don’t concentrate on the Low Bono cases, leaving room for the legal vertical disruptors. On the other side of the coin, multiple potential clients with smaller cases are afraid to get in touch with Law Firms. The question that arises here is if there is value for Attorneys in this increasing niche.  […]

If you are looking for ways to increase your Law Firm’s caseload, digital marketing is, undoubtedly, the most effective path to take. But how much does it cost? Is my budget enough? Can I achieve significant results? These are some of the questions we come across.  Traditional marketing is not anymore the first or most […]

Editor’s Note: This post was originally published on December 13th, 2020, and was updated on June 9th and July 7th, 2021 for accuracy and comprehensiveness. On December 3, 2020, Google launched its latest core algorithmic update. After the ones that happened in January and May, this is the third in 2020, and as we are […]

No matter how unpredictable and unpleasant 2020 has been, marketing for Law Firms never stops. 2021 is approaching, and it brings light at the end of the tunnel. If you want to be ready for the arising opportunities, you need to start looking at the untapped potential. In the past couple of weeks, we looked […]

Content has been in the spotlight for Law Firms, for SEO and engagement purposes, for years. But content is so much more than just practice area pages and blog posts. One of the most vital components is video, which has been attracting the lights, as it’s an effective and efficient way to get in front […]

SEO is one of the most critical digital marketing components for any business, including Law Firms. While people often concentrate on various other aspects of Search Engine Optimization, they sometimes disregard the value of Meta tags and titles. In previous articles, we’ve covered several key components of SEO for Law Firms, including the value of […]

The year is almost over. We’re just a month short of 2021. 2020 has been a rough year in every aspect of our lives, social and business-wise. The COVID-19 pandemic has been dominating everything since late February. The US elections left their significant mark well, but life goes on, and so did digital marketing in […]

2020 has been a year nobody could have predicted, with the COVID-19 pandemic dominating all aspects of our lives. These unprecedented times lead to severe changes in the way we conduct business and how consumers search for services. That being said, digital marketing has been one of the most effective tools for Law Firms that […]

Amid COVID-19, we’ve all seen our lives change in every possible way that we couldn’t have predicted. The pandemic has inevitably affected Law Firms in every practice area, among them those that handle Workers Compensation cases. What’s its impact, though, for WC Attorneys investing in Pay Per Click?   A few months ago, in August, we […]