Legal Marketing

Editor’s Note: This post was originally published on June 17th, 2021, and was updated on July 2nd, 2021 for accuracy and comprehensiveness. We are living in an ever-evolving digital world, and this year more than ever, has found us spending our lives online, socializing with friends and relatives and working from home. This new reality […]

Social media, especially Facebook, Instagram, and more recent platforms like TikTok and Clubhouse, a voice-only app, are integral parts of our personal and business lives. It’s no different for law firms. Every attorney who wants to stand out, build brand awareness, and get in front of prospective clients must be efficiently present on the most […]

At Nanato Media, we pay particular attention to mass torts, and we always keep an eye on new opportunities. While there are certain risks that attorneys have to evaluate before getting evolved, these cases can represent some of the highest-yielding ROI opportunities. As we’ve previously said in another article, people sometimes compare mass torts to […]

Google’s product offerings and services keep expanding, with several that are being tested or in BETA versions accessible to high-profile accounts. In an effort to “democratize” its research process, communicate the latest developments, and make it more open to the public, Google hosts a yearly event where they share insights on what’s next. Up until […]

Social media ads, especially Facebook Ads, have been a dominant option for law firms that want to raise their brand awareness and get in front of specific audiences with thorough targeting options. Naturally that leads to the question, what will happen with the new policy updates and the potential restrictions that may follow as a […]

Social media plays an increasingly significant role in our lives, both personally and professionally. While the most commonly used platforms (Instagram, Facebook) are primarily used for social and entertainment purposes, one particular network is mainly business-oriented. That network is LinkedIn, where professionals can display their CV, achievements, and capabilities; network with their peers; or even […]

Are you looking to partner with a PPC agency for your law firm’s needs? In this article, we go over the questions you need to ask before deciding. Digital marketing for your law firm is a full-time job, requiring concrete skill sets and a devoted team. Some attorneys choose to do it by themselves. Others […]

Law firm marketing is a complex process, requiring thorough research and carefully executed strategies that help attorneys sustain growth in the long run. Whether you’re looking to sign new cases through PPC or SEO, you need to segment your audience, identify your buyer persona, and target the most valuable prospective clients. We always talk about […]

Are you looking to partner with an SEO agency for your law firm’s needs? In this article, we go over the questions you need to ask before deciding. When will you start seeing results? This is often considered the million-dollar question for SEO. Search engine optimization is a continuous process that needs strategic, ongoing effort […]

Law firm SEO is one of the most important, yet complex parts of an attorney’s digital marketing strategy. It’s not only about the competition, the time, and the resources commitment. It’s also about identifying the proper tools that can help you understand where the value lies and how you can capitalize on it. There are […]

The complete marketing mix for a successful strategy includes paid media, owned media, and earned media. We’re often more concerned with paid strategies and owned strategies, like Google ads, display ads, and social media ads, as well as newsletters, SEO/website, and organic social media presence. However, people tend to forget earned media, which can be […]

Instagram is one of the most effective social media platforms out there, especially for law firms and other businesses wanting to enhance their brand awareness. If you’ve been on the network for several years already, you know that it has changed, both in terms of its looks and capabilities as well as the way its […]

Trucking accidents can be among the most devastating experiences for any individual that has been involved. Attorneys have been on the side of injured people, fighting for their rights, often against insurance companies. What happens, though, when the rights and benefits of those harmed or in danger are at stake? For the past few years, […]

PPC (pay-per-click), if implemented correctly, can be a significant traffic and case driver for law firms. Google Ads, with all of their components (Search Network, Display Network, YouTube), are usually the gold standard for attorneys that want to stand out. Google knows that demand is there and is constantly testing out and trying new services […]

Google constantly tries to improve its service quality, offering transparency and seamless experiences to its customers/users. In that vein, the internet behemoth is committed to providing extended choices and control over ads and has, therefore, started verifying advertisers’ identities.  Transparency isn’t a new concept in Google Ads. The company has long offered the option for […]