Can your firm handle bankruptcy cases? Experts expect a rise in such cases amid COVID-19, and you should be ready to land as many as possible. Be proactive and generate cases with digital marketing. Not long ago, less than a month, nobody could predict the direction of the worldwide economy. Consumers were confident, and we […]

There’s no question that your law firm needs online traffic. Instead, the question is, “How should you attract it?” And the answer for your law firm is PPC. Every modern law firm needs an equally modern approach to attracting new business. This means – unless you specialize in representing the Amish – you need to […]

he pandemic has forced us to spend more time at home. What does this mean for search volumes, trends, and devices? There’s no doubt that our lives have changed radically in the past few weeks amid the COVID-19 pandemic. Be it personal, social, or business life, we’ve seen so many shifts that go beyond any […]

Digital Marketing is more than a necessity. It’s an opportunity for your law firm to be ahead of the competition. The current pandemic is bringing uncertainty to every business, law firms included, and almost every leader is evaluating targets and goals. One of the most common questions in every leader’s list is “What should I […]

When it comes to Google Ads, most law firms make almost every effort to find an edge over their competition.  They look for different keywords. They try different types of copy. They test different kinds of landing pages. And yet, the vast majority of law firms miss out on the most important – and easiest – way to give their Google […]

Other law firms will do anything (ethical or unethical) to steal leads from you. Stop bleeding leads by applying these three bulletproof digital branding strategies.  When I am researching a law firm’s digital strategy and see that their brand name has an average cost-per-click of at least two digits, it tells me two things. Number […]

Google Marketing Live 2019 took place in May of this year; at this invite-only affair, Google shares the most significant developments and announcements with their top partners. We were invited to attend again this year, and as you would expect, we’ve skimmed down two days’ worth of news and innovations into three takeaways that you […]

Running Personal Injury Google Ads? Read this first. One of the most common issues we encounter when we have conversations with law firms is that they feel that Google Ads has many downsides. Some have that sentiment due to the personal experience and some due to frightening stories from other law firms who have failed […]

Hispanics are amongst the most desirable clients for law firms. But are you relevant to them? In an age where people care more than ever about their identity and heritage, making a cultural connection with your desired market is a must. Hispanics stand out for being overly selective about whom they hire to handle their legal […]

By avoiding these common Google Ads mistakes, you can increase qualified conversions for your Law Firm. Google Ads can be a powerful platform for your law firm, one that can put you in front of potential injured clients who need your help. However, if your Google Ads account is not configured and optimized frequently, it can generate junk […]

One of the most common mistakes law firms make with their paid clicks is sending them to their home page. Having a successful paid digital strategy has many components, such as keyword research, segmentation, and copywriting, among many other factors that will determine if you will be competitive in your market or not. However, for once, […]