Editor’s note: This post was originally published in July 3rd, 2020 and was updated on August 17th, 2020 for accuracy and comprehensiveness. COVID-19 has impacted our personal and business lives in numerous ways, but what’s the pandemic’s impact on digital marketing for Personal Injury Attorneys?   Since the beginning of the pandemic, we’ve seen our lives […]

Does your law firm handle Workers Compensation cases? This guide gives you 7 simple, effective, and actionable tips that will help you increase your caseload. Carefully optimized and executed PPC campaigns is the best way to increase your Workers Comp cases and maximize your Return On Digital Marketing Investment. By running WC Google Ads for […]

Are you an Attorney handling Personal Injury Cases? If you are not actively investing in PPC, you are missing out on an excellent opportunity to increase your caseload We live in a continually changing social and economic environment where digital is gaining ground in every aspect of our lives. In the past, Personal Injury Attorneys […]

There have never been more options for marketing your law firm. You can buy space on benches, the sides of buses, billboards, and even grocery store receipts. If you live in the 21st century, though, you can also invest in online marketing that is more affordable and reaches more prospects. But, even then, you’ll run […]

This year, SMX was different; instead of a live, in-person event, we attended a 2-days online event. Today, we’ll share our highlights from day 2.  This June, the Search Marketing Expo (SMX) took place online, in a 2-days event, featuring some of the biggest names of in digital marketing. Our recap for SMX day 1 […]

SMX is a series of digital marketing events, featuring high profile keynote speakers. We’re following this year’s June event, and we’ve gathered the highlights of the first day. Search Marketing Expo (SMX) is one of the most prominent series of digital marketing events, normally taking place in different venues across the globe, including the US. […]

Did you know that your ROI might be at stake if you don’t control your clicks’ sources? Click fraud is real and you need to shield your law firm and protect your PPC investment. Imagine seeing your budget depleted in a day without getting any genuine interest from the clicks, and of course, no valid […]

Editor’s note: This post was originally published on June 20th, 2020, and was updated on  July 23rd, 2021, for accuracy and comprehensiveness. What is a landing page, and how is it associated with your law firm’s Google Ads campaigns. In this article, we’ll explore the value of landing pages, and we’ll explain why you shouldn’t […]

Creating content that is appealing to Hispanic audiences requires much more than a simple translation of your existing material. Learn why transcreation is an important asset for your law firm’s bilingual digital marketing efforts.  There are numerous reasons why your law firm should run digital marketing campaigns in Spanish, but to do it effectively, you […]

Are you investing in digital marketing for your law firm? Then you know that a Call-to-Action (Call, Webform, Text Message) is the step bringing you closer to your next signed clients. Are you paying the required attention to your CTA tracking? The ultimate goal of every digital marketing campaign for law firms is an increase […]

Editor’s note: This post was originally published in June 6th, 2020 and was updated on August 14th, 2020 for accuracy and comprehensiveness. What matters more than getting in front of your local community? Did you know that you can reach your audience and attract more qualified leads with Google Local Services Ads for Lawyers? Google […]

Did you want your share of the $340m Google offered to small businesses in Ad Credits? How does Google hand out the Ad credits, and what should you do with it? Back in April, Google announced its initiative to support SMBs with $340m in Ad Credits. In our previous article, we explained all you need […]

Return On Investment is the top priority for every PPC campaign. If you want to maximize your law firm’s ROI with Google Ads, you need to reevaluate these 8 ways that might be costing you money.  As digital marketing professionals, we’ve heard multiple stories of law firms that haven’t been able to succeed with their […]

What makes a good PPC campaign yield great results for your law firm? There are numerous factors and tools that you need to consider when deciding to invest in Search Engine Marketing, and your negative keywords are one of them. Start with market research and identify the right high intent keywords you want to target […]

Have you considered Google’s video platform, YouTube, for your law firm’s digital marketing? Today, we’ll explore the possibilities YouTube offers and how they can be beneficial for both brand awareness and engagement with your law firm’s community. In previous articles, we’ve covered various aspects around PPC, including the Display Network and its importance for law […]