Creating unique and original content for your law firm is always a top priority. Is it enough though to get you the results you were looking for when you decided to invest in it? Getting your assets in front of your target audience should be among your ultimate goals, and today we’re going to look […]

How many times have you heard us (or read on our blog) talk about the value of content? We’ve also explored the importance of community outreach and community awareness. What about combining these concepts?  In previous articles, we uncovered the value of unique and original content in multiple formats. One of them is educational content. […]

In its official statements, Google doesn’t seem to be in favor of link building, but at the same time, law firms with a strong link building strategy perform better in their SEO.  Search Engine Optimization for law firms is a complicated task that takes time, requires commitment, and significant investment. In previous articles, we’ve explored […]

Creating content that is appealing to Hispanic audiences requires much more than a simple translation of your existing material. Learn why transcreation is an important asset for your law firm’s bilingual digital marketing efforts.  There are numerous reasons why your law firm should run digital marketing campaigns in Spanish, but to do it effectively, you […]

What is content marketing? Is it important for law firms? Is it relevant amid COVID-19? Your companion to legal content marketing that stands out. The ongoing COVID-19 pandemic has changed the way we live, and we conduct business. It has also shifted marketing efforts and intent. Health concerns and social distancing means canceled or postponed events; […]

A guide on how to formulate a clear vision and make the correct strategic decisions for your law firm while caring for your team and community, amid COVID-19 outbreak.   Let’s stay human, now more than ever. You and your law firm can stand out, and become a point of reference for your employees, your clients, […]

Digital Marketing is more than a necessity. It’s an opportunity for your law firm to be ahead of the competition. The current pandemic is bringing uncertainty to every business, law firms included, and almost every leader is evaluating targets and goals. One of the most common questions in every leader’s list is “What should I […]

SEO is a moving target, and this post explains how to keep your law firm on the right SEO track. SMX 2019 took place in Seattle at the beginning of June. For those who are not familiar with SMX, it is a yearly gathering of the who’s who of the Digital Marketing world, where the […]