For decades, the most important marketing mediums for law firms were television and radio. Of course, a few other options deserved attention, too. The sides of buses and the benches people sat on when waiting for them were always popular. Obviously, billboards did really well in certain markets, too. But nothing compared to getting in […]

Back in 1979, the Buggles fatefully informed the world that, sadly, “Video killed the radio star.” (Moment of silence) Fast forward more than 40 years, and it appears video is up to its old tricks. Since COVID-19 began ruining everything, the popularity of video calls has skyrocketed for everything from interacting with others face-to-face (whether […]

Are you an Attorney handling Immigration Cases? June 18, signaled a great win for DACA and you should be prepared for the new cases that require your help. Thursday, June 18, will be staying in history as a great win for equal chances and the young generations. DACA stands for Deferred Action for Childhood Arrivals, […]

Law Firms often concentrate on their SEO for organic traffic or Google Ads for PPC and they tend to disregard other options such as Facebook. Did you know that Facebook Ads can add great value to your PPC campaigns?  Paid marketing can be very effective for your law firm as it can contribute immediately, yielding […]

Creating content that is appealing to Hispanic audiences requires much more than a simple translation of your existing material. Learn why transcreation is an important asset for your law firm’s bilingual digital marketing efforts.  There are numerous reasons why your law firm should run digital marketing campaigns in Spanish, but to do it effectively, you […]

In today’s article, we’ll explore the different types of Search Network Ads. What are they and how to use them for your law firm’s digital marketing? Tips and best practices for your legal digital strategy. What is the Search Network? When referring to the Google Search Network, we mean a group of websites where you […]

Today, we’ll dive into the complex world of Google Ads, we’ll explore the main challenges law firms face with their PPC campaigns, and we’ll develop actionable tips for success in legal PPC.  Think of paid search in general, and Google Ads precisely, as a marketplace, where demand determines prices. Then, take into consideration that more […]

What is website taxonomy? How will it impact your law firm’s digital marketing strategy? Is it connected to your URL structure? Best practices for your law firm SEO and SEM campaigns. Website (or URL) taxonomy is a commonly used term in the world of digital marketing and search engine optimization (SEO). However, sometimes the actual […]

Do you wonder if there are brands that have handled the COVID-19 crisis successfully? We’ll guide you through, providing real-life examples and tips for your law firm. Brands across different industries have seen a drastic change in their regular activities. From tourism and hospitality to brick and mortar retail and eCommerce, from energy and telecommunications […]

Editor’s note: This post was originally published in June 24th, 2020 and was updated on August 17th, 2020 for accuracy and comprehensiveness. Have you ever created video content for your law firm? Investing in professional videos is spectacular, but now it’s the time to look into options for short videos, and Google just made it […]

Search behavior, trends, and volumes have changed. How does this affect your campaigns, and how should you navigate your SEM campaigns amid COVID-19? A guide that will help your law firm stay on top during the pandemic.  March was the month that signified a need to adapt. Businesses had to initially deal with remote working, […]

There’s no question that your law firm needs online traffic. Instead, the question is, “How should you attract it?” And the answer for your law firm is PPC. Every modern law firm needs an equally modern approach to attracting new business. This means – unless you specialize in representing the Amish – you need to […]

When it comes to Google Ads, most law firms make almost every effort to find an edge over their competition.  They look for different keywords. They try different types of copy. They test different kinds of landing pages. And yet, the vast majority of law firms miss out on the most important – and easiest – way to give their Google […]

Running Personal Injury Google Ads? Read this first. One of the most common issues we encounter when we have conversations with law firms is that they feel that Google Ads has many downsides. Some have that sentiment due to the personal experience and some due to frightening stories from other law firms who have failed […]

Hispanics are amongst the most desirable clients for law firms. But are you relevant to them? In an age where people care more than ever about their identity and heritage, making a cultural connection with your desired market is a must. Hispanics stand out for being overly selective about whom they hire to handle their legal […]