Most of the time, when thinking about digital marketing, the first options that will come to mind are Search Engine Optimization for organic traffic, and Search Engine Marketing (Search Network Ads) for paid campaigns. In previous articles, we covered the importance of running highly relevant PPC campaigns in English and Spanish while last week we […]
In today’s article, we’ll explore the different types of Search Network Ads. What are they and how to use them for your law firm’s digital marketing? Tips and best practices for your legal digital strategy. What is the Search Network? When referring to the Google Search Network, we mean a group of websites where you […]
Today, we’ll dive into the complex world of Google Ads, we’ll explore the main challenges law firms face with their PPC campaigns, and we’ll develop actionable tips for success in legal PPC. Think of paid search in general, and Google Ads precisely, as a marketplace, where demand determines prices. Then, take into consideration that more […]
Editor’s Note: This post was originally published on May 22nd, 2021, and was updated on June 4th, 2021 for accuracy and comprehensiveness. What are the extensions you can use on the Google Search Network? We deep dive into the different options and their use for your law firm’s success in paid digital marketing. Are you […]
Recently, Google introduced a new feature to Call Ads (formerly Call Only Ads), the URL extension. Is there an added value for your law firm’s paid digital marketing campaigns? Google offers a lot of options to professionals and companies who want to advertise their services or products. Search Ads and Display Network Ads are the […]
What is website taxonomy? How will it impact your law firm’s digital marketing strategy? Is it connected to your URL structure? Best practices for your law firm SEO and SEM campaigns. Website (or URL) taxonomy is a commonly used term in the world of digital marketing and search engine optimization (SEO). However, sometimes the actual […]
Google cares and values its partners, no matter if they are large corporations or small/medium businesses. With its current initiative, the company is injecting $340 million in Ad credits to aid SMBs to retain their digital presence. Various businesses, across almost every industry, have been affected by COVID-19, and signs of a crisis are becoming […]
Editor’s note: This post was originally published in June 24th, 2020 and was updated on August 17th, 2020 for accuracy and comprehensiveness. Have you ever created video content for your law firm? Investing in professional videos is spectacular, but now it’s the time to look into options for short videos, and Google just made it […]
Search behavior, trends, and volumes have changed. How does this affect your campaigns, and how should you navigate your SEM campaigns amid COVID-19? A guide that will help your law firm stay on top during the pandemic. March was the month that signified a need to adapt. Businesses had to initially deal with remote working, […]
Can your firm handle bankruptcy cases? Experts expect a rise in such cases amid COVID-19, and you should be ready to land as many as possible. Be proactive and generate cases with digital marketing. Not long ago, less than a month, nobody could predict the direction of the worldwide economy. Consumers were confident, and we […]
There’s no question that your law firm needs online traffic. Instead, the question is, “How should you attract it?” And the answer for your law firm is PPC. Every modern law firm needs an equally modern approach to attracting new business. This means – unless you specialize in representing the Amish – you need to […]
he pandemic has forced us to spend more time at home. What does this mean for search volumes, trends, and devices? There’s no doubt that our lives have changed radically in the past few weeks amid the COVID-19 pandemic. Be it personal, social, or business life, we’ve seen so many shifts that go beyond any […]
Digital Marketing is more than a necessity. It’s an opportunity for your law firm to be ahead of the competition. The current pandemic is bringing uncertainty to every business, law firms included, and almost every leader is evaluating targets and goals. One of the most common questions in every leader’s list is “What should I […]
When it comes to Google Ads, most law firms make almost every effort to find an edge over their competition. They look for different keywords. They try different types of copy. They test different kinds of landing pages. And yet, the vast majority of law firms miss out on the most important – and easiest – way to give their Google […]
Other law firms will do anything (ethical or unethical) to steal leads from you. Stop bleeding leads by applying these three bulletproof digital branding strategies. When I am researching a law firm’s digital strategy and see that their brand name has an average cost-per-click of at least two digits, it tells me two things. Number […]