Content Marketing

The Hispanic market is booming, and everyone wants a peace of it. Law Firms and companies everywhere are creating content in Spanish to attract Latinos. However, translation is not enough to win the Hispanic market, and sometimes, a literal translation can become a PR disaster. There is a long history of companies committing translation blunders, […]

In the age of social media, simply creating content to stay relevant is not enough. You have to know how to do it right. Creative design that attracts viewers is the way to go!  It is not surprising that video is the queen of social media content. With tech giants such as Google and Meta […]

Today’s article is your go-to, straightforward guide to lead magnets. What are they? How can they help you attract and convert leads & prospective clients for your law firm? All you need to know in one place, plus actionable tips on how to stay on top of the challenges you might face down the road.  […]

Creating unique and original content for your law firm is always a top priority. Is it enough though to get you the results you were looking for when you decided to invest in it? Getting your assets in front of your target audience should be among your ultimate goals, and today we’re going to look […]

How many times have you heard us (or read on our blog) talk about the value of content? We’ve also explored the importance of community outreach and community awareness. What about combining these concepts?  In previous articles, we uncovered the value of unique and original content in multiple formats. One of them is educational content. […]

Creating content that is appealing to Hispanic audiences requires much more than a simple translation of your existing material. Learn why transcreation is an important asset for your law firm’s bilingual digital marketing efforts.  There are numerous reasons why your law firm should run digital marketing campaigns in Spanish, but to do it effectively, you […]

What is content marketing? Is it important for law firms? Is it relevant amid COVID-19? Your companion to legal content marketing that stands out. The ongoing COVID-19 pandemic has changed the way we live, and we conduct business. It has also shifted marketing efforts and intent. Health concerns and social distancing means canceled or postponed events; […]