In today’s article, we’ll explore the different types of Search Network Ads. What are they and how to use them for your law firm’s digital marketing? Tips and best practices for your legal digital strategy. What is the Search Network? When referring to the Google Search Network, we mean a group of websites where you […]

Today, we’ll dive into the complex world of Google Ads, we’ll explore the main challenges law firms face with their PPC campaigns, and we’ll develop actionable tips for success in legal PPC.  Think of paid search in general, and Google Ads precisely, as a marketplace, where demand determines prices. Then, take into consideration that more […]

What is website taxonomy? How will it impact your law firm’s digital marketing strategy? Is it connected to your URL structure? Best practices for your law firm SEO and SEM campaigns. Website (or URL) taxonomy is a commonly used term in the world of digital marketing and search engine optimization (SEO). However, sometimes the actual […]

Search behavior, trends, and volumes have changed. How does this affect your campaigns, and how should you navigate your SEM campaigns amid COVID-19? A guide that will help your law firm stay on top during the pandemic.  March was the month that signified a need to adapt. Businesses had to initially deal with remote working, […]

There’s no question that your law firm needs online traffic. Instead, the question is, “How should you attract it?” And the answer for your law firm is PPC. Every modern law firm needs an equally modern approach to attracting new business. This means – unless you specialize in representing the Amish – you need to […]

When it comes to Google Ads, most law firms make almost every effort to find an edge over their competition.  They look for different keywords. They try different types of copy. They test different kinds of landing pages. And yet, the vast majority of law firms miss out on the most important – and easiest – way to give their Google […]