Google Ads, according to a significant number of legal marketing experts, ourselves included, is one of the strategies yielding the highest and fastest ROI for law firms, if done properly. Marketers, business owners, and general advertisers are constantly looking for additional ways to promote their services/products. One of the most important missions of our Nanato […]
Google has started the year strong, introducing updates and changes in several parts of its offerings and services range. A few of them are local SEO, local pack search results, and Google My Business (GMB). Can these updates make your life easier and positively affect your law firm? 2021 is the year we’ve all been […]
Search Engine Optimization (SEO) is one of the most sought-after online marketing services among law firms. And, yet, it’s also the most misunderstood. Over the years, we’ve worked with a number of law firm owners who swore up and down that they’d given SEO a shot. “It just doesn’t work.” The truth is that most […]
Local Citations are your Law Firm’s online mentions on the Internet. It can be any listing on Social Media like Facebook, directories like Avvo, or your Google My Business (GMB). Apart from the general citations, the legal sector offers a wide variety of specialized directories. We’ve previously covered the value of Citations Management for Law […]
Are you familiar with Local Search and its potential for law firms? In this article, we focus on local search and Google My Business. In a previous article, we explained the value of citations management for law firms, we looked into the most important citations categories, and we explored the two approaches you can take […]
This year, SMX was different; instead of a live, in-person event, we attended a 2-days online event. Today, we’ll share our highlights from day 2. This June, the Search Marketing Expo (SMX) took place online, in a 2-days event, featuring some of the biggest names of in digital marketing. Our recap for SMX day 1 […]
Local Citations are any online mention of your law firm’s details, name, address, URL, and phone number. What are their purposes, and how can your law firm benefit from a solid local citations strategy? Localization and geotargeting are critical components of every law firm’s digital marketing strategy. Multiple factors can influence an Attorney’s local digital […]
Editor’s note: This post was originally published in May 30th, 2020 and was updated on June 5th, 2020, and July 15th, 2021, for accuracy and comprehensiveness. What are featured snippets? How can you elevate your law firm’s organic results to get that spot? Today, we come up with 5 actionable tips for your legal SEO […]
Editor’s note: This post was originally published in May 10th, 2020 and was updated on May 15th, 2020 for accuracy and comprehensiveness. Google rolled a new core update in early May. After January’s update, Google introduced a new algorithmic change. Let’s find out what we know so far, how it affects your law firm’s SEO […]
Reviews are one of the deciding factors in consumer research. How can your law firm benefit from a reputation management strategy? We explore the various possibilities and give actionable tips for your law firm’s success. In today’s article, we’ll cover reviews and reputation as part of a law firm’s digital marketing. Let’s start with a […]
There’s no question that your law firm needs online traffic. Instead, the question is, “How should you attract it?” And the answer for your law firm is PPC. Every modern law firm needs an equally modern approach to attracting new business. This means – unless you specialize in representing the Amish – you need to […]
In a recent article, we covered the most prominent changes and limitations in GMB. New reviews are on hold. You won’t be able to post review replies. Questions and Answers (Q&A) will be unavailable. Info Section is functional and important to monitor. Listing Verification will be available but delayed. Products (services) are still available. Posts are […]
he pandemic has forced us to spend more time at home. What does this mean for search volumes, trends, and devices? There’s no doubt that our lives have changed radically in the past few weeks amid the COVID-19 pandemic. Be it personal, social, or business life, we’ve seen so many shifts that go beyond any […]
Editor’s note: This article was originally posted on March 23rd and was updated on April 8th for accuracy and comprehensiveness. The way we conduct business is changing, and so does Google My Business (GMB). Here is what you need to know about the disabled or limited features. Daily life is changing, people are working remotely, […]
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