SEO

Bringing your Law Firm on the top spot of the SERPs is a complex process through Search Engine Optimization (SEO) that requires commitment in terms of effort, time, resources, and various optimizations.  In a previous article, we talked about Voice Search and its importance to your Attorney SEO. Today, we’ll explore another component that helps […]

In its official statements, Google doesn’t seem to be in favor of link building, but at the same time, law firms with a strong link building strategy perform better in their SEO.  Search Engine Optimization for law firms is a complicated task that takes time, requires commitment, and significant investment. In previous articles, we’ve explored […]

Are you familiar with Local Search and its potential for law firms? In this article, we focus on local search and Google My Business.  In a previous article, we explained the value of citations management for law firms, we looked into the most important citations categories, and we explored the two approaches you can take […]

Local Citations are any online mention of your law firm’s details, name, address, URL, and phone number. What are their purposes, and how can your law firm benefit from a solid local citations strategy?  Localization and geotargeting are critical components of every law firm’s digital marketing strategy. Multiple factors can influence an Attorney’s local digital […]

Editor’s note: This post was originally published in May 30th, 2020 and was updated on June 5th, 2020, and July 15th, 2021, for accuracy and comprehensiveness. What are featured snippets? How can you elevate your law firm’s organic results to get that spot? Today, we come up with 5 actionable tips for your legal SEO […]

Editor’s note: This post was originally published in May 10th, 2020 and was updated on May 15th, 2020 for accuracy and comprehensiveness. Google rolled a new core update in early May. After January’s update, Google introduced a new algorithmic change. Let’s find out what we know so far, how it affects your law firm’s SEO […]

In a recent article, we covered the most prominent changes and limitations in GMB.  New reviews are on hold. You won’t be able to post review replies. Questions and Answers (Q&A) will be unavailable. Info Section is functional and important to monitor. Listing Verification will be available but delayed.  Products (services) are still available. Posts are […]

Editor’s note: This article was originally posted on March 23rd and was updated on April 8th for accuracy and comprehensiveness.  The way we conduct business is changing, and so does Google My Business (GMB). Here is what you need to know about the disabled or limited features. Daily life is changing, people are working remotely, […]

SEO is a moving target, and this post explains how to keep your law firm on the right SEO track. SMX 2019 took place in Seattle at the beginning of June. For those who are not familiar with SMX, it is a yearly gathering of the who’s who of the Digital Marketing world, where the […]