PPC

In today’s article, we’ll explore the different types of Search Network Ads. What are they and how to use them for your law firm’s digital marketing? Tips and best practices for your legal digital strategy. What is the Search Network? When referring to the Google Search Network, we mean a group of websites where you […]

Today, we’ll dive into the complex world of Google Ads, we’ll explore the main challenges law firms face with their PPC campaigns, and we’ll develop actionable tips for success in legal PPC.  Think of paid search in general, and Google Ads precisely, as a marketplace, where demand determines prices. Then, take into consideration that more […]

Editor’s Note: This post was originally published on May 22nd, 2021, and was updated on June 4th, 2021 for accuracy and comprehensiveness. What are the extensions you can use on the Google Search Network? We deep dive into the different options and their use for your law firm’s success in paid digital marketing.  Are you […]

Editor’s note: This post was originally published in June 24th, 2020 and was updated on August 17th, 2020 for accuracy and comprehensiveness. Have you ever created video content for your law firm? Investing in professional videos is spectacular, but now it’s the time to look into options for short videos, and Google just made it […]

Search behavior, trends, and volumes have changed. How does this affect your campaigns, and how should you navigate your SEM campaigns amid COVID-19? A guide that will help your law firm stay on top during the pandemic.  March was the month that signified a need to adapt. Businesses had to initially deal with remote working, […]

When it comes to Google Ads, most law firms make almost every effort to find an edge over their competition.  They look for different keywords. They try different types of copy. They test different kinds of landing pages. And yet, the vast majority of law firms miss out on the most important – and easiest – way to give their Google […]

Other law firms will do anything (ethical or unethical) to steal leads from you. Stop bleeding leads by applying these three bulletproof digital branding strategies.  When I am researching a law firm’s digital strategy and see that their brand name has an average cost-per-click of at least two digits, it tells me two things. Number […]

Google Marketing Live 2019 took place in May of this year; at this invite-only affair, Google shares the most significant developments and announcements with their top partners. We were invited to attend again this year, and as you would expect, we’ve skimmed down two days’ worth of news and innovations into three takeaways that you […]

Running Personal Injury Google Ads? Read this first. One of the most common issues we encounter when we have conversations with law firms is that they feel that Google Ads has many downsides. Some have that sentiment due to the personal experience and some due to frightening stories from other law firms who have failed […]

By avoiding these common Google Ads mistakes, you can increase qualified conversions for your Law Firm. Google Ads can be a powerful platform for your law firm, one that can put you in front of potential injured clients who need your help. However, if your Google Ads account is not configured and optimized frequently, it can generate junk […]

One of the most common mistakes law firms make with their paid clicks is sending them to their home page. Having a successful paid digital strategy has many components, such as keyword research, segmentation, and copywriting, among many other factors that will determine if you will be competitive in your market or not. However, for once, […]